THE SOCIAL MEDIA

PRIVACY FLAP(FLOP?)

Image Credit: girlswithoutshoes.wordpress.com

JUNE 2010

Privacy is an ever-nagging issue online: Many aggregators allow individuals or

companies to edit, add or remove listings for a fee.

Reverse cell phone directories are now available.

Other information readily available (either free or for purchase) includes: Court Records, Driving Records, Criminal

Records. Resident history, household members,

relatives, and neighbors. Public Records, such as bankruptcies, liens,

judgments, and property records.

People searching for info on other people continually…

4 of the Top 10 search terms in the category of IT and Internet searcheswere related to finding info on people:

Source: clickz.com

While people are also searching for privacy solutions daily…

For the word “privacy,” Google provides close to a billion & a half results: (as of 5/29/10)

People searching for privacy solutions every day…

Other common searches reflect related online privacy concerns:

Privacy obsession affects us subconsciously…

PRVCY (Privacy?) even now a new name in designer jeans!

Specialized search engines help anyone to data-mine:

Privacy: ever-an-issue

http://www.dirtyphonebook.com/

For better or worse,

Taggable.com: Allows users to Tag Facebook friends anywhere on the Web.

a wise move…

Make a pre-emptive strike; create your own positive buzz before disaster strikes.

Proactively build & maintain your own “social proof” online.

Check resources for “Do It Yourself” ORM (online reputation management)

“Dilution is the solution to the problem”

34 Online Reputation Management Tools

Reasons for Quitting Facebook

Source: Mashable

MANAGE your Facebook

Go to Facebook’s Social Plugins & Instant Personalization page:

Reasons for Quitting Facebook Openbook “finks” on whoever

doesn’t guard their privacy settings... Boasts 5,280 searches

per hour of people looking for dirt. (5/29/10)

Read more & weep:

Top 11 OpenBook Facebook Searches

Attitudes Toward Facebook?

In 2009, the term “unfriend*” was chosen as the Oxford Word of the Year. * Defined as the action of removing

someone as a 'friend' on a social networking site such as Facebook.

Source: Pew Report

Facebook Alternatives cropping up

whsper.com

diaspora

Online Special Interest Communities enter the fray…

Examples Govloop.com

a Facebook-like application for government workers

Ning.com social platform for thousands of networking site for various

special interests including music, sports, causes, art, etc.

ActiveRain.com networking site for real estate professionals

User shift to Geo-specific Sites

Foursquare – appeals to ego & game players (point-gathering, collecting badges & becoming “Mayor”), and connecting with locals.

Gowalla - another location-based social networking game

Ideas, thoughts?Please share your feedback…

ann h. sheawrite me @:

promarketing.ann@gmail.com

follow me on twitter @:http://twitter.com/AnnieintheSun