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2-Day Social Media Training Bootcamp

© 2014 The Social Lights® LLC

The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content on June 25 & 26, 2014. You’ll leave this program with the knowledge and know-how to build and execute a sustainable social media content strategy for your company.

© 2014 The Social Lights® LLC

TRAINING INSTITUTE

TRAINING INSTITUTE

Social media training with The Social Lights® is unconventional, as the focus is less on theory, with much more hands-on experience. !Our goal is to educate individuals not only on creating quality content, but strategically driving that content toward business goals.

© 2014 The Social Lights®

Strategy Content Creation Creative Assets Management Analytics

TRAINING INSTITUTE

The Social Lights® Training Programs bring together thought leaders in social media and digital marketing across the following focus areas:

All training modules feature subject matter experts as guest lecturers.

DAY 1

© 2014 The Social Lights® LLC

OPENING KEYNOTE SPEAKERTHINK LIKE A NEWS “PREDITOR”

Presented by: Erica Hanna, BringMeTheNews

© 2014 The Social Lights® LLC

© 2014 The Social Lights® LLC

CONTENT STRATEGY I: GETTING THE STORY STRAIGHT

Presented by: Jeff Neidt, Neidt Writer

© 2014 The Social Lights® LLC

CONTENT STRATEGY II CONTENT DEVELOPMENT AND PROMOTION

Presented by: Martha McCarthy, The Social Lights

© 2014 The Social Lights® LLC

SMALL GROUP CHALLENGE

Presented by: Kris Newcomer, The Firefly Sisterhood

!The mission of the Firefly Sisterhood is to foster

connections between women newly diagnosed with breast cancer and those already on the journey.

© 2014 The Social Lights® LLC

DAY 2

© 2014 The Social Lights® LLC

CONTENT DRIVING BRANDS

Presented by: Jim Cuene, GoKart Labs

© 2014 The Social Lights® LLC

A DAY IN THE LIFE OF A COMMUNITY MANAGER

Presented by: Kate Sommers, Hello Cereal Lovers

© 2014 The Social Lights® LLC

MAKING CONTENT MARKETING WORK FOR BUSINESS

Presented by: Gino Giovannelli, Miles Interactive

© 2014 The Social Lights® LLC

COMMUNITY MANAGEMENT: PUTTING IT INTO PRACTICE

A PANEL DISCUSSION

© 2014 The Social Lights® LLC

MEET THE PANELISTS

Angie Sheldon, Betty Crocker Drew Gneiser, Feed My Starving Children Jess Wageness, Nature Valley

Keith Beise, Minnesota Twins David Jungers, Mall of America

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Social Media Training Bootcamp 2014!