Post on 12-Apr-2017
BREAKOUT SESSION
THE SOCIAL LIFE OF CODE: BUILDING TRANSPARENCY IN THE COMMUNITY
Candice Cooper, Public Information and Marketing Manager, Austin Code
AGENDA Why should we care?
Who are the players?
What tools and methods are available?
When is it necessary?
Where do I start?
LEARNING OBJECTIVES Get out of the box
Enhance external relationships
Add tools to your tool box
Build your social status
Public Perception
Code Reality
VS
WHY SHOULD WE CARE?
Community Engagement changes Public Perception…
Let’s Shift the Paradigm!
WHO ARE THE PLAYERS? Media
Neighborhood Groups
Business Owners
Tenants
Landlords
Property Managers
Elected Officials
Public Interest Groups
Lobbyists
And many more…
WHAT TOOLS AND METHODS ARE AVAILABLE?
Social Media (Twitter, YouTube, Facebook)
E-Newsletters News Releases Website Flyers Blogs
Annual Reports Quarterly Reports Cases Online Mobile Apps Hackathons PSAs – radio, TV
WHAT TOOLS AND METHODS ARE AVAILABLE?
WHAT TOOLS AND METHODS ARE AVAILABLE?
WHAT TOOLS AND METHODS ARE AVAILABLE?
Meetings Summits Trainings
Workshops Parades Community Events
GO WHERE THEY ARE!
GET OUT OF THE BOX!
AccountabilityTransparency
OpennessCommunication
GET OUT OF THE BOX!
AccountabilityTransparency
Openness Communication
WHERE DO I START?
Start Connecting TODAY!
Reinvent your Department!
Hire a Public Information Officer
Send Current Staff for Training
OR
WHERE DO I START?
THE SOCIAL LIFE OF CODE: BUILDING TRANSPARENCY IN THE COMMUNITY
Candice.Cooper@austintexas.gov Public Information and Marketing Manager, Austin Code
Q & A