Matt Bostrom, APCO Worldwide

THE SIX ONLINE REPUTATIONAL THE SIX ONLINE REPUTATIONAL DRIVERSDRIVERS

TODAY’S CONSUMERTODAY’S CONSUMER

• 87% trust a friend’s recommendation overa critic’s review —Marketing Sherpa

• Spends 1 in every 4.5 minutes online ona social networking site —Nielsen

• 300% more likely to trust other social network users’ opinions over advertising —eMarketer

IT’S ALL ABOUT INFORMANTS IT’S ALL ABOUT INFORMANTS

Get news from blogs or social networks

Write or contribute to a blog

Post updates to a social network (Facebook, Twitter, LinkedIn)

Leave comments on public blogs or online forums

Share photos or videos on websites, blogs or social networks

Organize an online or physical event related to social media

Share or promote news or product reviews on social networks

THE SIX FACTORS

RAZORFISH LIMINAL SAYS

RAZORFISH LIMINAL SAYS

Who Does it Well?

E: mbostrom@apcoworldwide.comT: @mbostrom Lin: http://www.linkedin.com/in/matthewbostrom