Post on 24-May-2015
description
CamaloonLessons learned from starting
I’m @bernatfarreroCEO of Camaloon, founder of
From scratch to 20.000 products a day
Camaloon today
Buttons Stickers Magnets
Product customization ~40k customers
60% Avg Operational Margin
1 week delivery times
b2c / b2b
x 3
Design distribution
Design submission Designed product
Camaloon‘s growth
Revenue 20k€6 people500 orders15% Out Spain
Seed round
+Stickers+Gallery
+Mobile App+Customization UX
+Multifactory PRM+Sales force team
Revenue 550k€25 people7.000 orders60% Out Spain
Revenue 1.5M€45 people20.000 orders80% Out Spain
#1 Start small, find your spaceFind a REAL market
We looked for an accessible niche
We got early contact with our customers
#2 Set really HARD goals
Make a planand sell it to
everyonepartners, employees, investors, providers
and, of course, customers
be ready to make fast changes to it
plans are useless but planning is indispensable - Eisenhower
#3 Have clear understanding of your growth levers
+ Channels
+ Network effects
+ Products
+ Countries ES, PT, FR, BE, IT, DE, NL, UK, USA
Buttons, Magnets, Stickers, Skins, Wall Stickers, T-Shirts, Posters, Cases
Member get member, Branded products
Profitable PPC Framework, SEO, PR, Referrals, Social Media, Email strategy
Our start
2011
2012
2013
#4 Move fast... with a close eye on your bank account
The most important rules of thumb
1. Win Market2. Don’t run out of cash
#5 Establish a Data-driven decision-making workflow
Data always speaks the truth
Global business metrics Lifetime Value per User
Customer Acquisition CostGeneral Conversion RateAverage Purchase Value
Time To PurchaseChurn
Experiment-based metricsFunnels
Specific conversion ratesCPAs / CTRsBounce Rate
Cohort analysisA/B Tests
Build your dashboard
Funnel analysis
#6 Attract the best people and build your A team
“At the end it all comes down to the choices you made about people”
We do not look for people who we’d like to have a beer with... We look for people thirsty of knowledge, who enjoys the
challenges and seriously strives to be the best at what they do
Part of our team
My lessons learned, in a nutshell
1. Start Small, find your space
2. Plan for really hard goals
3. Study thoroughly your growth levers
4. Move fast with an eye on your bank account
5. Implement data-driven decision-making
6. Convince the best to join you
Thanks!
twitter.com/bernatfarrerolinkedin.com/in/bernatfarrero
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