Enterprise Ireland eBusiness Workshop

Kilkenny, 26th June 2014

Secrets of powerful B2B communications

Challenge/Opportunity

What can be achieved?

// University of Limerick

Global exposure for online masters.

Client: University of Limerick

Sector: Post graduate education

Markets: Global

HQ: Limerick, Ireland

Website(s): ul.ie/masters-project-and-programme-management/

Client since: UL 2008, CPM faculty 2012

With a website and some digital marketing can you sell a two year, €13,000 online masters?

To people who have never heard of UL and live 6,000 miles away?

Persuade people to choose UL over Penn State, Harvard and others?

Brought to life in a new website

Magnetic marketing to find needles in a haystack

Results

Safety Storage takes the UK

Client: Safety Storage

Sector: Bespoke chemical storage units

Markets: Ireland & UK

HQ: Limerick, Ireland

Website(s): safetystorage.ie

safetystoragesystems.co.uk

Client since: 2006

Can we enter a new market without a physical presence?

With a website and some search marketing can we develop the UK market?

Marketing

Results

UK sales from zero to 60% of turnover in just 3 years.

Compete with the big boys

Client: Virtual AccessSector: Telecoms infrastructureMarkets: GlobalHQ: Dublin, Ireland

Website(s): virtualaccess.comClient since: 2012

Where VA’s were coming from

Re-crafting VA’s pitch & style

Brought to life in a new website, brochures etc.

Marketing Tactics

Results

A strong marketing engineA steady, flow of high quality sales leads from international markets.

Secrets of powerful B2B communications

Secret #1

Know why you exist

Our purpose is to harness technology to fundamentally simplify and strengthen the entire supervisory lifecycle for every financial regulatory body in the world.

To make systems smarter, faster and easier to use.

To apply our expertise, experience and systems to regulatory affairs, making the process as simple and easy for clients. To lessen the pain of regulation.

To provide high tech, portable, fabric & air structures so work can get done whatever the conditions, whatever the location.

Secret #2

The logic of engagement

The logic of engagement.

I understand your world

I understand your challenge/pain/problems

I understand your needs

The ideal solution is...

Our solution is...

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Worldview

Off the ground, in the air. You have to minimise AOG time.

Whether planned or unplanned you’re under pressure to get your aircraft repairs completed as quickly as possible. You can’t tolerate delays.

Pain/Fear/Problems

Without a hangar, you’re at the mercy of the elements.Regardless of location, weather or hangar facilities you need to get the work done safely and quickly. But working, unprotected, outdoors is neither safe or efficient. Both your people and your planes are at risk. AOG’s quickly get expensive and disruptive if you can’t get the work done.

Need

On the spot aircraft repairs. Whatever the conditions. You need instant protection. Regardless of location. Regardless of weather. You need hangar like conditions. To get the job done. To get your planes back in the sky.

Solution Required

A ready to go, pop-up hangar in a box.

Hangar like conditions. Fully protecting both people and planes. Quick and easy installation. Compact enough to fly and store anywhere.

JB Roche Solution

Pop-up, precision fit hangars.On the spot aircraft repairs. Quickly encapsulate an engine, windscreen or fuselage. Fully protected, whatever the conditions. No need to hangar the entire aircraft.

JB Roche manufacturer the world’s most advanced inflatable, all fabric, all weather hangars. Create a controlled, hangar like work area in minutes, whatever the conditions. Quicker repairs to get your planes back in the sky.

Secret #3

Words before design

We know what we’re doing

10M+Lines of clean, logical code

2m+People interacting with our solutions each month

180+ Projects delivered

ACTION POINT | The wisdom of grey hairs, the creativity of youth. We know what works and we

see where things are going. We’re more than 10 years delivering premium quality code, striving

for the highest standards. A genuine, passionate, capable partner you can trust.

Need to streamline compliance and minimise risk?

Under pressure to meet standards and stay compliant? Increasingly swamped with data, admin, and paperwork?

Secret #4

Be human

Our Promise

No fibs: We’re wired for service; always doing what’s right for you. We tell it as it is. We take the right road even if it’s the hard road. And we won’t compromise ourselves for our pocket, our ego or an easier day.

You get the goods: We have the passion, the processes and the people to deliver. We’ve do what we say we’ll do. We’ll get the job done right. We’ll deliver.

To deliver higher standards with less resources you need everyone’s commitment.

Are you under increasing pressure to meet and maintain standards across your organisation? Are you in a highly regulated industry where standards, in such areas as, safety, quality and environment, increase relentlessly? Yet your resources are tightening?

Born from our experience at the front lines of compliance

Each of our founders, Darragh, Billy and Colm, found themselves in roles where they felt pain of outdated, cumbersome, paper based safety management systems…

A happy marriage of compliance and technology people

The Effective platform is the child of a happy marriage; we’ve blended seasoned compliance people with brilliant technology people…

Secret #5

Layer it upThere’s no other

way

Secrets of powerful B2B communications

Know why you exist

The logic of engagement

Words before design

Be human

Layer it up

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What can be achieved?

Results with more powerful communications

Right customers. A faster sale.

Competitive edge.

Increased engagement with all.

Stand out. Cut through.

Reach further. More focus.

Strength. Growth. Profit.

Ed Field087-699-7068edfield@maverick-intl.comwww.maverick-intl.com