The Role of the Social Media Architect

Post on 07-May-2015

1.274 views 1 download

description

The Role of the Social Media ArchitectBuild and Integrate Strategic CommunicationsHow the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.Learn why the number of visitors to your website has become irrelevantFind out how to make your organization's social network the place where the conversation happensDiscover how to lead the conversation instead of worrying about how to control what is said about your organizationKeynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York

Transcript of The Role of the Social Media Architect

1

The Social Media ArchitectBuild and Integrate Strategic Communications

#PRSADIconf @luefkens

2

3

Click to edit Master title style

4

Increasing digital footprint Sharing Content Losing Control Creating a Community Leading the Conversation

5

6

7

2007.5 2008 2008.5 2009 2009.5 2010 2010.5 2011 2011.5 2012 2012.50

100

200

300

400

500

600

700

Twitter is the Davos Drug

8

9

10

11

12

13

15

16

17

18

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

• Google Maps

62

63

64

65

Matthias Lüfkensmatthias.luefkens@bm.com

linkedin.com/in/luefkensfacebook.com/luefkens

@Luefkens@B_M

Thank You!