Post on 18-Jun-2020
The Role of the Product Owner
Roman Pichler@romanpichlerromanpichler.com
© 2016 Pichler Consulting Ltd
About Roman• Product management consultant and trainer
– More than 10 years experience in teaching product managers and product owners and helping companies establish an effective product management function
– Specialised in agile and in lean practices
• Business owner and product manager– I try to walk my own talk
Product Strategy and Product RoadmapPractices for the Digital Age
STRATEGIZEROMAN PICHLER
My books
There is a lot of confusion about the product owner role.
Let’s take things back to basics.
© 2016 Pichler Consulting Ltd
Product Owner:
An individual who owns the producton behalf of the organization.
What is a product?
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Users and Customers
Addresses a problem or provides a benefit to a group of people.
Company
Generates revenue, helps sell another product or a service,or serves another business goal.
Product
A Value-Creating Entity
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Product
Feature
Component
Creates value for a group of people and the
company.
A product capability people can interact
with.A component is a building block of the product.
Product, Feature, Component
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Product Owner
ComponentOwner
Feature Owner
Ownership Scope
What does “own” mean?
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Vision
Strategy
Tactics
“Big” Product Owner
“Small” Product Owner
Ownership Depth
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SmallProduct Owner
Prioritise and manage the product backlog.
Work with the development team and ScrumMaster.
Attend Scrum meetings.
Write user stories.
Perform release planning.
Responsible for tactical product decisions.
© 2016 Pichler Consulting Ltd
Develop the product strategy.
Manage the stakeholders.
Carry out all tactical duties, such as managing the backlog.
Manage the product roadmap.
Create a financial forecast and tracks product performance.
Responsible for strategic and tactical product decisions.
BigProduct Owner
Can one person be the product owner?
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Busin
ess B
enefi
ts
Time
LaunchProduct-
Market Fit
End of Life
Single Product Owner
Shared Ownership
Scaling and the Product Life Cycle
Extension
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Scaling Option 1
Product Owner
Component Owner
Overall product decisionsProduct strategy, product roadmap, product backlog, stakeholder management
Feature and component decisionsDescribing, validating, and prioritising features and components; working with the dev teams
Feature Owner
Feature Owner
© 2016 Pichler Consulting Ltd
Scaling Option 2
Product A
Product A
Product B
Product Owner
Product Owner
Unbundle orCreate Variants
Product Owner
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Scaling Option 3
Product Manager or Chief Product Owner
Product Owner
Strategic product decisionsProduct strategy, product roadmap, stakeholder management, financial forecast
Tactical product decisionsProduct backlog management, epics and user stories, collaboration with the development team
© 2016 Pichler Consulting Ltd
Option When to Use It
Strategic and tactical product owners
When the product is mature
Product and feature owners To facilitate growth
Product variants and unbundling
To help the product grow or extend its life cycle
Single product owner Before product-market fit
Let’s recap.
© 2016 Pichler Consulting Ltd
There is no one right way to apply the product owner role.
It depends on the asset the individual owns, the level of the ownership, and the product’s life cycle stage.
Learn more about product ownership and product management:
www.romanpichler.com
I look forward to your feedback and questions:info@romanpichler.com
@romanpichler
Thank You!
© 2016 Pichler Consulting Ltd