Post on 18-Dec-2014
description
The Rise of
Citizen Developers
@roanyong
The Advent of Experience Economy 1
The Rise of Digital-Native Leaders: Citizen Developers 2
A New Class Awakens: Intranet Citizen Developers 3
The Advent of Experience Economy 1
The Rise of Digital-Native Leaders: Citizen Developers 2
A New Class Awakens: Intranet Citizen Developers 3
an economy where people are paying businesses to have memorable “experience” when using product/services. It means delighting customers throughout the customers engagement with the product / service.
Exp.onomy
products
services
Experience
Technology Value
products
Technology services
Experience
Source: screengrab from Youtube
Nokia - N Gage Clunky! Lack of Support to Gamers
services Technology products
Experience
MS Passport (Now MS Live ID) UX is just horrible!
services Technology products
Experience
Google Wave Too complicated! Vague value proposition
Source: screengrab from CNET UK
experience Technology products
services
Source: screengrab from Youtube
Apple Inc Design
Simplicity Process
Citizen Journalism!
Social Media
In 2005, DELL doesn’t believe in customer experience
In 2009. DELL still doesn’t…
Because getting the Apple gear repaired is so incredibly easy it’s freaky
Why do I keep going back and buying Apple when it should be obvious to me that the stuff has a comical failure rate
The Advent of Experience Economy 1
The Rise of Digital-Native Leaders: Citizen Developers 2
A New Class Awakens: Intranet Citizen Developers 3
Premium Experience
Insatiable need to have
Apps Rules! Mass customisation becomes a reality
An evidence that the craving for premium experience is real
Who Should Lead?
Techies
Candidate #1
Low, High High, High
Low, Low High, Low
Empathy
Technical Expertise
Read the manual, you Morons!
Love the product
Source: screengrab from Youtube
When Technies Are Given (too much of) Free-Reign…
Business People
Candidate #2
Low, High High, High
Low, Low High, Low
Empathy
Technical Expertise
Sorry boss, that’s just not possible
Let’s use the low-tech way
then
Premium Experience
To deliver
Business folks who can tinker
Low, High High, High
Low, Low High, Low
Empathy
Technical Expertise
Source: screengrab from Youtube
Image taken from Flickr © bdesham
LEGO-tisation of programming
Made possible by:
Object Oriented Programming Third Party Software
Optimal Experience Rapidly Efficiently Cheaply
Citizen Developers!
Empathise Prototype Excite
Gartner defines a citizen developer as a user operating outside of the scope of enterprise IT and its governance who creates new business applications for consumption by others either from scratch or by composition. (Source: http://www.gartner.com/it/page.jsp?id=1212813)
The Advent of Experience Economy 1
The Rise of Digital-Native Leaders: Citizen Developers 2
A New Class Awakens: Intranet Citizen Developers 3
Intranet Information network within the boundary of an organisation
Intranet
Employees
Need to organise
information
Why Intranet? All medium to large enterprise requires an intranet
Custom-build Intranet No organisation has the same information needs
People
Context Content
Image taken from Flickr © avrene
Custom-build Intranet Is expensive
Image taken from Flickr © avrene
Custom-build Intranet Is expensive
Evil Vendor
Image taken from Flickr © pasukaru76
Image taken from Flickr © pasukaru76
Muahaha! Custom-build intranet =
cash cow I don’t need more functions! I want to get the information that I need ASAP.
More functions = $ Optimum Experience
Image taken from Flickr © Rob Young
Employees
Intranet
Employees
Need to organise
information
Intranet Exp.onomy Social Media + Cloud + Mobile devices complicates the management of information
Image taken from Flickr © bdesham
Microsoft Sharepoint 2010/13
LEGO-tisation of Intranet:
Webparts / Apps-based
Access / Excel / InfoPath
Visual Studio
Microsoft Fights Back!
Raise your value!
Transform!
Be an Intranet Citizen Developer
Intranet Citizen Developer
6 Key Skills: - Microsoft Sharepoint; - Information Architecture; - Content Strategy; - Change Management; - Usability; - Service Design
Let’s Change The World! One premium experience at a time
Strategist | Consultant | Speaker About Me
bit.ly/sociacol
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www.roanyong.com
@roanyong
roan_yong@yahoo.com
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roan julius indra