WOMEN IN ADVERTISING

IF YOU CONTRIBUTE TO THE VISUAL

CULTURE, YOU HAVE A DUTY TO

IT.

BECAUSE YOU CANNOT BE

WHAT YOU CANNOT SEE.

IT’S A GREAT TIMEFOR EMPOWERING

ADVERTISING

‘FEMVERTISING’noun

Advertising that employs pro-female talent, messages and imagery to empower women

and girls.

BUT ‘EMPOWERMENT’ IS GETTING OUT OF

HAND.

WHY ARE THE EMPOWERING BRANDS

ONLY SUPER STEREOTYPICALLY FEMALE BRANDS?

A WOMAN WHO:

LIKES MOISTURISERHAS PERIODS

HAS SHINY HAIRUSES COSMETICS

LOOKS LIKE WE’RE BACK IN THE SAME

GENDERED BOX.

SEGREGATED EMPOWERMENT IS NOT GOING TO BE

ENOUGH.

EMPOWERMENT IS NOT A STRATEGY;

IT IS A METHODOLOGY.

EMPOWERMENT SHOULD FLOW

THROUGH EVERYTHING YOU PUT OUT THERE.

OVERTURNING GENDERED MARKETING

STEREOTYPES (FOR BOTH GENDERS):

WOMEN MAKE 60% OF CAR PURCHASE DECISIONS

IN 2015, BEER WAS A MORE

POPULAR CHOICE OF DRINK FOR

WOMEN THAN

PROSECCO

20% OF BRITISH MEN COOK EVERY NIGHT

CHANGING THE FACE OF WOMENIN ADVERTISING:

Most British women

are unmarrie

d.

EMPOWERMENT IS NOT A STRATEGY;

IT IS A METHODOLOGY.

I get off to Fifty

Shades of Grey.

We talk about more than

boys.

I am not invisible.

IT’S TIMEFOR YOU TOSPEAK UP -

Talk to me more:@PhilippaDunjay