Bryan A. Burdick   Global Head of B2B

  LinkedIn Marketing Solutions

Today’s Reality

Target Customer

(Massive) Missed Opportunity

95% LEAVE WITHOUT CONVERTING

95% LEAVE WITHOUT CONVERTING

20% OPEN EMAIL

1% Success Rate

The Crux of the Problem: Relevance at Scale

Bob Dylan

“The Times They Are a Changin”

Five Trends Putting Wind in Our Sails FIVE TRENDS

Relevance in Mobile Becomes Reality TREND ONE

50% of unique visiting members are mobile visitors

Brands Leverage Data to be Relevant With Better Content and Experiences

TREND TWO

“Hello, Mr. Burdick. We recognize you by your phone number. Are you calling about your flight tomorrow? Your flight

is currently running on time”

Technology is Unlocking a Vast Nurturing Opportunity

TREND THREE

Target Customer

Relevance Marketing

We’re Getting Better at Predicting Success

TREND FOUR

The Fusion of Advertising & Marketing Technology

TREND FIVE

Marketing Automation

Ad Technology

Relevance Marketing

Scale

Per

sona

lizat

ion

25

Our Audience

= Over 380 million members in over 200 countries and territories.

Publishing Platform

Publishing Platform

1M Posts

Publishing Platform

10K Posts/Day

Be The Most Effective Platform For Marketers to Engage With Professionals

REACH

Be Relevant Early

ENGAGE

Be Relevant On and Off Desktop

NURTURE

Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

MEASURE

Measure Your Relevance

Target Customer

Relevance Marketing

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