MOBILE28 STUPID SIMPLE GUIDES TO KEYWORDS

EDU-ACTIONT E A C H I N G ,  RE-L E A R N I N G  &  APPLYING

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Keyword Optimization is FREE and it'sthe only thing you have 100% Control

Over. So take advantage of it. Strive foran A+ Visibility Score.

MOBILE ACTION LESSON 1

Clarification:A+ Visibility score is created by ASOTools to help publishers gauge theaggregated performance of keywords.

Users find you through keywords, soKNOW your user demographic, behavior

and intentions.

MOBILE ACTION LESSON 2

Learn the different colloquialisms in yourniche market, localization, and age

demographic. (i.e. hella is a bay area term)

MOBILE ACTION LESSON 3

You get 100 characters with iTunesConnect

In Android, Keywords areplaced in the description and you are given

4000 characters.

MOBILE ACTION LESSON 4

There is a 255 character limit within the appname for iOS.

There's a 30 character limit within GooglePlay.

MOBILE ACTION LESSON 5

Keywords are allowed in the App Name

Do Not Add More than 3 Keywords in yourApp Name - It could get rejected

MOBILE ACTION LESSON 6

Clarification: There are cases where longtail keywords are acceptable. However, itis a best practice to use less than 3keywords.

Do Not Add More than 3 Keywords inyour description for Google Play - Yourranking can be penalized for overuse of

keywords.

MOBILE ACTION LESSON 7

Through A/B testing, we found that using 3 keywords in the Android AppDescription will increase keyword ranks than utilizing 5 keywords indescription.

No penalization withGoogle Play, yet :)

User Intention + Search Volume +Competition + Keyword Increase % + # of

Apps Using your Keyword = OptimizedKeyword

MOBILE ACTION LESSON 8

Note: UserIntention/Behavior can beobserved and studied overtime.

Search Volume - Every day watch howkeywords search volume change.

Document the trend. Do this for 1 month.

MOBILE ACTION LESSON 9

Note: Depending on trends, events, pop-culture, elections,seasonalities, et al... search volumes change constantly. Itis based on "how" users search and influence the app storealgorithm.

Documenting the search volume for 1 monthwill give you a good idea on which keywordswill be searched for the most on a particular

day.MOBILE ACTION LESSON 10

ASO Analytic tools are great ways to documentthe keyword search volume. Visit:www.mobileaction.co and start documentingyour keyword search volume today!

Studying your direct competitors or'suggested search' keywords great keyword

finding methods.

MOBILE ACTION LESSON 11

Do not use generic or broad keywords. Ex: game, free, best, cool

MOBILE ACTION LESSON 12

... by itself

16+Keywords ranked between Top 1-5 is an example of an A Visiblity or Discovery Score

Learn how many apps are using yourselected keywords by searching in the app

store. This will help you gauge yourkeyword increase %.

MOBILE ACTION LESSON 13

Add your app name to your keyword list.

MOBILE ACTION LESSON 14

Not Recommended. Myth Busted!

When Submitting keywords to ItunesConnect, Do Not use spaces in your

between them.

MOBILE ACTION LESSON 15

Using a keyword with a low search volumeis okay because it will eventually gain

traction; but DO NOT use keywords thathave no search volume at all.

MOBILE ACTION LESSON 16

See Lesson #10: Documenting search volume daily might be tedious but it will helpresearchers understand which keywords will begin to take traction form a zero to hero. Use multiple tools like Google Trends, #hashtag trends, etc.

Use plural keywords and do not duplicatewith singular keyword.

MOBILE ACTION LESSON 17

Best practice: Choosing Singular vsplural depends on the keyword searchvolume. Clarification ex. Do not use"ticket, tickets" in the same submission.

Unclear.

Find keywords that have a high searchvolume, BUT a low number of apps using it.

MOBILE ACTION LESSON 18

Use Specific Keywords. EX: bmx tricks

MOBILE ACTION LESSON 19

It is better to use a long term keyword with ahigh search volume, than a short tail

keyword.

MOBILE ACTION LESSON 20

Depends on app store 'keyword suggestion' and user intent.Remember to ask yourself what will have better results:Having the long tail keyword that has a high search volumeor using more keywords to take advantage of character limitand keyword combinations; it's a trade-off.

Short tail keywords are a great formcombination keywords.

MOBILE ACTION LESSON 21

Use commas to separate keywords iniTunes Connect

MOBILE ACTION LESSON 22

We still see a lot of new app-trepreneurs andeven enterprise companies making this mistake.

Keyword Maintenance: Update yourkeywords 2-3 times per month.

MOBILE ACTION LESSON 23

Note: Particularly true for Enterprise and mid-market apps. Apps withnew presence will have a more difficult time increasing keyword rankif there are no reviews supporting them.

Compare each keyword performance witheach keyword update.

MOBILE ACTION LESSON 24

Yes, this is laborious but this technique canreveal some insightful user intent/behaviour.

Keywords have a life cycle. Top keywordstoday may not convert downloads for you

tomorrow.

MOBILE ACTION LESSON 25

Ranking Top 10 and higher in all yourkeywords will get you an A+ visibility score.

MOBILE ACTION LESSON 26

*Being found as the first or second (or third) app in the 'app store search' is valuable and FREE. Giving the concept a name like a visibility score will help app-trepreneurs better understand whattheir app is experiencing. While impressions are hard to prove, a visibility score will show youwhere your keywords rank within the app store.

Getting Ranked as the Top 1 in yourkeywords, does not mean you are

converting the impression as a download.

MOBILE ACTION LESSON 27

Note: Visibility is defined as how easily users can find or discover you. Conversion is a marriagebetween 'finding' and 'installing' an app. Remember that there are multiple factors to increaseconversion rate like high reviews & ratings, virality, shareability, aesthetics, etc.

If you have a 4+ star average reviews andrating, you can expect 50-100 daily

download for each keyword that is in theTop 1

MOBILE ACTION LESSON 28

Clarification: A combination of high search volume, high reviews & ratings and a Top 1 keywordrank should result in 50-100 daily downloads. We are currently studying this combination andwill provide more data. Thank you for your patience.

Once you've optimized your keywords, yourconversion rate also needs to be optimized.

Find out how atwww.mobileaction.co

MOBILE ACTION LESSON 30

Mobile Action Lesson 29

Using Keywords in your screenshot for Androidwill help increase your keyword visibility.

...or keyword ranking