The problem withBRANDING

That its results will show up

EVENTUALLY

What about those who need results

NOW?

Here are some

FACTS

When a small city needed a new brand

to attract

TOURISTS

The following branding increased

walk-in visitors

500%

It started with thenew identity and slogan

Then a series of

ICONS

Then a series of

POSTERS

We added someMERCHANDISE

The end result was a

500%in walk-in visitors

in the first 12 monthsafter the launch

The following repackaging

increased sales20%

In the firstMONTH

This company increased400%in 3 years

And they stillGREW

for highest ever year in 2008

And in this economy, this next client saw their highest sales in

2008

This gourmet truffle maker saw sales

increase in the first

30 DAYS(we’ll tell you how much soon)

Keep in mind,there were

NO new flavors.

There were

NO new promotions.

There was

NO new pricing.

There were

NO new sales personnel.

There was

NOTHING new except the packaging on their

shelves.

SO HOW MUCH?

In the first month, sales of truffles

increased

300%

The next three monthssaw each month

EXCEEDeach previousmonth’s sales

So, we didMORE

About20X

sales increase

We then created some

SHAMELESSpromotion

So, if anyone tells you some fluff about results

and branding, show them this, and know it’s

NOT TRUE

That was the politically

CORRECTway of saying it

Want to know more?Visit

risingabovethenoise.com

Or buy the book that outlines how it was all done at

blurb.com(go to bookstore link, type in brier)

All designs and intellectual property created by DBD International.

www.risingabovethenoise.com