Adding Value: Creativity Applied conference, Edinburgh

The Problem Comes First: designers as researchers in a complex world

Jeremy Myerson

Alan Fletcher

‘Artists solve their own problems.

Designers solve other people’s…’

DISCOVER DEFINE CREATE DELIVER

PRO

BLE

M

STAT

EM

EN

T

PRO

BLE

M

DEFI

NIT

ION

SOLU

TIO

N

Creativity

Design for an ageing population

A

Population ageing in the UK

Population ageing in Japan

Understanding the consumer

young?

Levi’s campaign

Understanding the ageing consumer

or old?

Impairments of ageing

70 60 50 40 30 20 10 0

0

2

4

6

8

10

12

14

ocular accommodation by age (dioptres)

as we get older our focal range decreases

Applied Ergonomics 20/1/1993

the inability to focus Vision – the inability to focus

Sensory – vision impairment

1955

Designing

for

people

The Measure of Man 1960

1967

Designing

for the

disabled

1971

Design

for the

Real World

2011

Designing with

people

2012

Designing

by

people

Jane Fulton Suri, IDEO: charting the paradigm

Designing

for

people

Designing for People

Designing for People

Designing

with

people

Designing

by

people

Designing by People

Designing by People

CUNEO

ITALY

Problem: older people and mobile phones

DEVICE BOX

MANUAL

USER

BANANA

PHONE

CUNEO

ITALY

Problem: emergency mobile healthcare for an ageing population

Current ambulance design

54

Problem: street design and people with sight loss

Adding Value: Creativity Applied conference, Edinburgh

Thank You

Jeremy Myerson