The Power of

Search Engine

Optimization

SEO

98% of clicks go to websites that index on the 1st page of search

Source: Search Engine Journal

If your website doesn’t show up on the first page of a search,

does a prospect know you exist?

4Search Engine Optimization

SEO Benefits

• Helps position your website near the top of a search engine’s results page.

• Increases the quantity and quality of organic (non-paid) traffic to a website.

85%of clicks result from

organic search

Your business is

8.5 Xmore likely to get

organic traffic after SEO

Source: Forbes

5

Organic Traffic Matters

Search Engine Optimization

Whenever your PPC campaign goes on hiatus, so do results.

Vis

it

or

s

M o n t h s

Vis

it

or

s

M o n t h s

SEO PPC

Source: New Media Campaigns

6

Higher Conversion Rate

Search Engine Optimization

SEO Lead

14%

Outbound Lead

1.7%

Source: Hubspot

7

Elements of SEO

Landing

Pages

Backlinks Keywords Secure

Loading

Speed

Mobile

Optimization

Website

Structure

Search Engine Optimization

How do we approach SEO?

9

Algorithm Analysis is Essential

Search Engine Optimization

90%of the search engine market

Randall-Reilly’s tool replicates

95% of Google’s algorithm

63,000+searches per second

Google algorithm processes

Source: Search Engine Land

10

Our Approach

Search Engine Optimization

Content Strategy

Keywords

Web Analysis & Assessment:

Competitive Analysis

Backlink AnalysisWebsite Structure

Online Brand Assessment

11

Our Approach

Search Engine Optimization

Recommendations:

Website Structure

Content Strategy

Link Building Strategy

12

What Can You Expect?

$548,641

$897,089

$1,270,060

293,647

480,761

681,195

Low Medium High

AdWords Value Traffic

Forecasting

Search Engine Optimization

13Search Engine Optimization

Case Study: HorizonOnlineImpressions after three months:

Direct Sessions Organic Sessions

460

1,231

868

2,213

Pre-SEO Post-SEO

14

Case Study: HorizonOnline

Search Engine Optimization

“We are strictly a B2B company and almost all of our traffic is coming from landscape

professionals, not homeowners. I cannot believe the results that we experienced and

continue to experience! I couldn’t recommend Tye & his team more for your SEO project. ”

-Director of Marketing, Mary Martinez

+155% +168%Organic Sessions Direct Sessions

+45%Google My Business

Show prospects you exist.

16

Contact

SEO

Tye Odom

Director of SEO

tyeodom@randallreilly.com

205-248-1102 direct

334-233-7403 mobile