The Place of Streaming Video in ScholarshipFiona Carr

International Licensing Editor

Email: fcarr@astreetpress.com

Second Strand Symposium: Can Scholarship Show as Well as Tell? 27th June 2014

Overview

• About Alexander Street Press – brief intro• What’s happening with video?

– What’s it all about?– Emergence of streaming video– Major national survey in the US

• How is it being used?– Examples from ASP– Other players: FilmsOnDemand, Kanopy, BoB, JOVE

• Some challenges – How to make video work in scholarship

Alexander Street Press• Award winning vendors of streaming video, online text

and music content into academic libraries worldwide• High quality collections, single titles, DVD distribution• Head office: Alexandria, Virginia with staff worldwide• Filmakers Library and Insight Media• International Licensing Editor role

ASP Mission

• ‘Making silent voices heard’

Examples of some of the content providers we work with….

We serve 40m faculty and students in more than 30,000 institutions worldwide

Individual Faculty

Broad range of Libraries and consortia

HarvardUniversity

University of Tokyo

University of Phoenix

National U. of Singapore

ColumbiaUniversity

New YorkPublic Library

OkanaganCollege

Northumbria UniversityBritish Library

What’s happening with video today?

• Watch video– Classroom access– Web access

• Record video– Capture lectures– Conduct interviews– Film experiments

• Use video Skype – Expect to see as well as hear– Used to a media rich environment

• Rise of MOOCs and Online learning– Video key element of these

YouTube

• >1 billion unique users monthly• >6 billion hours watched monthly, up 50% in a

year• 100 hours of video are uploaded every minute• 80% of YouTube traffic comes from outside the

US• In 2011, YouTube had more than 1 trillion views

or around 140 views for every person on Earth

http://www.youtube.com/yt/press/statistics.html 4/3/2013, 5/3/2014

Not just about YouTube though….

• Huge amount of commercially produced and distributed content available for libraries

• Locally produced content, institutional repositories etc

• Growing number of consumer focused subscription services– E.g. Hulu www.hulu.com– Mission of Hulu: help people find and enjoy the

world’s premium video content when, where and how they want to find it.

– Problem: only accessible in the US at present!

Who’s talking about video?

• Example of some recent presentations:– Charleston Conference, 2013: Streaming Video in

Academic Libraries, Deg Farrelly and Jane Hutchison– NFAIS Virtual Seminar: The Emergence and Rise of

Video As a Scholarly Content Format, May 2014– BUFVC, Enhancing the learning experience with AV

content, 26 June 2014– American Library Association, Las Vegas this

weekend:• Deg and Jane are presenting at the ProQuest Day there• Video Roundtable Association: provides leadership within

the ALA on all issues related to video collections• Running its own events at ALA:

http://connect.ala.org/node/221897

US National Survey

• Who?– Deg Farrelly, Media Librarian, Arizona State University– Jane Hutchison, Associate Director, Instruction and

Research Technology

• What?– Tinyurl.com/SurveyASV - the full survey is here.

Encourage you to take a look– Snapshot of academic library streaming video

collections, expenditure, access and delivery– Preliminary report presented at Charleston

Conference 2013– Some snippets here…..

Survey response and some results

• 336 valid responses (one per institution allowed)

• 42 ARL’s• 48 US states• 6 Canadian provinces• 2 international responses – Australia and

Pakistan

Does your institution stream video?

Streaming Video in Academic Libraries, Preliminary Results from a National Survey, deg farrelly, Arizona State University; Jane Hutchison, William Patterson University, Presented in November 2013 , Charleston Conference, Charleston, South Carolina.

70 %

30%

Does your institution stream video?

Streaming Video in Academic Libraries, Preliminary Results from a National Survey, deg farrelly, Arizona State University; Jane Hutchison, William Patterson University, Presented in November 2013 , Charleston Conference, Charleston, South Carolina.

Is your library planning to stream?

Streaming Video in Academic Libraries, Preliminary Results from a National Survey, deg farrelly, Arizona State University; Jane Hutchison, William Patterson University, Presented in November 2013 , Charleston Conference, Charleston, South Carolina.

Percentage of collection hosted

Streaming Video in Academic Libraries, Preliminary Results from a National Survey, deg farrelly, Arizona State University; Jane Hutchison, William Patterson University, Presented in November 2013 , Charleston Conference, Charleston, South Carolina.

What is being used?

Until very recently…

Stuck in the cellar

Needing special equipment

Stranded on old media

• You need special equipment• You can’t find what you’re looking for—no random access.• You can’t speed-read or speed-browse—if it’s a 2-hour

video, you have to spend 2 hours finding out what’s on it.• You can’t isolate the primary sources—they’re mixed

together with the secondary content.• You can’t cite moments within the video—you can only

cite the title of the video.• You can’t link to moments within the video—you can only

link to the video title.• Most are not available online.• Most are for entertainment, not scholarly research.• Licenses are overly restrictive.

Problems with video in scholarship

Training Video

Documentaries

Entertainment

Schools Higher Ed. Professional

Interviews

Lectures

Amateur Clips

Raw footage

Research & Learning

Movies & Television

Casual Use

Demonstrations

Works across disciplines

• Video helps us understand, judge, evaluate our work• Unique ability of the medium captures the visual, makes it teachable and researchable• Visual image and audio can be immensely powerful especially in key humanities and social science fields

• Will show you a few examples of where video works at ASP in the humanities….

Art

Film

Film

History and newsreels

Other players in video for academia

• Kanopy• Films on Demand/Films Media Group• Box of Broadcasts

– BUFVC and JISC initiative

• JOVE

Business models

• Very similar to other products for scholars – journals, ebooks etc

• Subscription– Collections – Individual title sale

• Outright Purchase– Not offered by all vendors

• Emergence of Patron Driven and Evidence Based Acquisition models

• ASP works with all of these models

Challenges – how to make video succeed in scholarship?

The Challenges

1. Digitization2. Quality 3. Searchability4. Speed of Comprehension5. Analysis and annotation6. Integration - Cataloging7. Sharing – ability to cite, embed8. Mobile Access9. Preservation

1. Digitization

2. Quality

3. Searchability

3. Indexing

El Agheila, Africa

Near Tobruk

People

Places

Date

NarrativeText

3/17/1941

Field Marshall Erwin Rommel

Summer 1942

Field Marshall Erwin Rommel

In 1941 Rommel began his North African Campaign.

His first actions included reviewing 88mm flak guns

AfricanCoast

Events North African Campaign, 1941-1943

Commentary

Type

Followed by an audit of his troops

“This was a crucial time…”

“The movement Westwards would ultimately…”

Mark Grimsby

Interview Map

4. Speed of comprehension…

30 minutes of news12 double-spaced pages 5 minutes to read in depth2 minutes to scan

=

High Definition, Variable Bit Player for top quality streaming

Custom Clip Creation tool used by more than 50,000 academics

Searchable, synchronous transcripts manually re-keyed to 99.95% accuracy

Restrict permissions

Embedlinksin LearningSystems

6. Library Integration

Authentication Tools

Counter-4 compliantUsage Stats

Multi-languageInterface

6. Library Integration

• E-mail• Embed in courses• Share • Cite• Save

7. Sharing

CoursewareSyllabi

Course ReservesResearch papers

8. Tablet and Mobile Access

9. Preservation

• 90% of American Silent Films before 1929 are lost

• 50% of all American Films with sound before 1950 are lost

• Documentaries and shorts are even more likely to suffer from neglect

• ASP works with many of its partners across video and text to help preserve content

Concluding comments

• Told you a bit about ASP – tried to avoid the sales pitch!

• Lot of buzz about video in scholarship right now• Anticipated growth in use of video• How video works• The major players and models available• Challenges of making video work

Thank-you! Any questions?