Post on 02-Dec-2014
description
The Perfect Pitch
Bart Van Loon
IntroductionWho am I?What is an elevator pitch?
What are your ideas?
The Perfect PitchContentFormat
What are your ideas? – bis
Who am I?
Bart Van Loon
Zeropoint.IT
@b b b a r t
bart@zeropoint.it
(+32) 472/94.14.34
What is an elevator pitch?
Short summary used to quicklyand simply define a product,service, or organization and itsvalue proposition.a
aAileen Pincus, Businessweek
What is an elevator pitch?
Short summary used to quicklyand simply define a product,service, or organization and itsvalue proposition.a
aAileen Pincus, Businessweek
Example
Intel“Intel, the world’s largest silicon innovator, creates products andtechnologies that change the way people live, work and play.Whether it’s a mobile lifestyle or a new way to enjoy entertainmentat home, Intel is helping people all over the world accomplishthings they never before dreamed possible.”
Example
Zeropoint.IT
“Zeropoint.IT works with HR managers in Belgian webdevelopment companies who are trying to address the trendingshortage in development capacity. Our dedicated developmentcontracts are strategic and permanent solutions that enable themto easily tap into a certified, global knowledge base at a low cost.Unlike other offshoring companies what sets us apart is how wework together with the customer locally to ensure a high return ontheir investment in a remote team of developers.”
What is your idea?
Organisations you targetContent checklist – 1/7
Roles you do business withContent checklist – 2/7
Key problemsContent checklist – 3/7
SolutionContent checklist – 4/7
Solution categoryContent checklist – 5/7
Primary benefitContent checklist – 6/7
ComparisonContent checklist – 7/7
ConciseFormat checklist – 1/7
ClearFormat checklist – 2/7
PowerfulFormat checklist – 3/7
VisualFormat checklist – 4/7
StoryFormat checklist – 5/7
TargetedFormat checklist – 6/7
HookFormat checklist – 7/7
Now you know everyting I know
Let’s try again
Who was I?
Bart Van Loon
Zeropoint.IT
@b b b a r t
bart@zeropoint.it
(+32) 472/94.14.34