Post on 29-Oct-2014
description
THE PERFECT MATCHHARNESSING THE COLLECTIVE POWER OF SMALL ACTS
VINEET SINGAL@vineet_singal
250,000Leukemia diagnoses/year
30%Sibling Match
70%Donor Registry Match
1
20,000
CHANCES OF A PERFECT MATCH IF YOU ARE SOUTH ASIAN.
1
NOTHINGNOTHING
1Swab + Donate $30,000=
$30,000=1Swab + Donate
1980: A SERIOUS, PAINFUL PROCEDURE
2011: A RELATIVELY SIMPLE, MILDLY DISCOMFORTING PROCEDURE
CULTIVATE OPTIMISM
PEOPLE DIDN’T KNOW
COULD WE…
GET 100,000 PEOPLE TO REGISTER?
How?
Humans are not ideally set upto understand logic; they are setup to understand stories.
Cognitive Psychologist
ROBERT SCHANK
CAMPAIGNS THAT TOOK FLIGHT...
CULTIVATE OPTIMISM
DESIGN FOR OTHERS
Register as a DonorRun a DriveSpread the Word
I LOVE AMITI HATE CANCER
HARNESS NETWORKS
DESIGN FOR NETWORK EFFECTS OTHERS DO THINGS THAT YOU DON’T EXPECT
40Days
1200+Drives
40,000Cheek Swabs
and counting...
Help us Help Amit.
“I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can.”- George Bernard Shaw
www.marrowtree.org
New Years Day 2012
YOU!
LIVES SAVED
Life
NOTHINGNOTHING
NOTHINGSOMETHING
GRAPHICDESIGN BY
JAMES PANhttp://ja-m.es
AND SPECIAL THANKS TOJennifer Aaker and Andy Smith, The Dragonfly Effect, Jessa Kalani,
Emily Olson, Aziz Ansari, Chris Pratt, AOL Impact, Beth Kanter, Gary Vaynerchuk, DoSomething.org, Be the Match, DKMS, Sameer and
Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, Nancy Duarte, Nathan Waterhouse, Pankaj Shah, Harry Elam, Lakshmi Pratury, Sheena Reddy, Oren and Justine Jacob,
Thomas Schnaubelt, Haas Center for Public Service, Stanford University, James Higa, the entire 100KCheeks Team past and present,
my family
THANK YOU.