THE ORIGINAL - Melville Primary School Brief.pdf · MEL 1 THE ORIGINAL • Icon elements are over...

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Transcript of THE ORIGINAL - Melville Primary School Brief.pdf · MEL 1 THE ORIGINAL • Icon elements are over...

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 1

THE ORIGINAL• Icon elements are over 70 years old

• Historically the torch symbolised battle

• Typographically needed to be stronger

• One colour design lacked complexity

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 2CRAFTING IDEAS

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 3

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 4

THE TORCH• Represents leadership

• Lighting the way forward

• Strength and power

• Life and growth

• Brightness and truth

• Regenerative power

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 5

THE WATERING HOLE • Essential for life

• A fountain for new ideas

• Flow of energy

• Symbolic of growing

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 6

THE GUM LEAF • Iconic of Australia

• Robust - tough - hardy

• Enduring

• Lasting

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 7

THE ICON UNITED • Bright Futures

• Sustainable Growth of Knowledge

• A Fountain for Learning

M E LV I L L E P R I M A R Y S C H O O L B R A N D D E V E L O P M E N T 8