Post on 24-Dec-2015
What is public relations?
• Marketing• Publicity about your cause, issue, organization• Controlling perceptions
Think through your message
• Does the campaign have emotional strength?• Does it demonstrate the message?• Can the intended audience relate to it?• Is it a step above the ordinary?• Does it answer the basic questions of who,
what, when, and where?• What results do you want?
Contents
• Contact Information• Release date• Headline• Body• Response information
Keep it short and to the point
Use your available resources to find media
• NASW• Other organizations with similar goals• Your university
Be prepared
• Put together a description of your event or cause
• Know the details• Make it more than just an “event” • Post event- send thank you cards
Don’t worry you won’t be this bad!
http://www.naswoh.org/displaycommon.cfm?an=1&subarticlenbr=727
Blogs
• Write content about your event or cause for other blogs
• Start your own blog and publicize it