Post on 18-Jan-2018
description
The Nutrition Assessment Laboratory: www.umass.edu/nal
Lisa M. Troy, PhDDepartment of Nutrition
School of Public Health and Health Sciences
Packing Messages for Policymakers
The Nutrition Assessment Laboratory: www.umass.edu/nal
Know your Audience
The Nutrition Assessment Laboratory: www.umass.edu/nal
Develop your Story Hook• Find, try, refine
Substance• Narrative with numbers
Closing• Positive solutions
The Nutrition Assessment Laboratory: www.umass.edu/nal
Deliver your storyVehicle Visual
PhotovoiceInfographics
Verbal Policy memos Formal presentations / briefings
You Attitude Appearance
The Nutrition Assessment Laboratory: www.umass.edu/nal
Avoid Common MistakesStory Academic Tendency Policy DemandsHook Logic (brain) Emotion (gut)
Exactly right Close enoughSubstance Nuances; yes but Broad; yes and
Study population All constituentsClosing Problems /Gaps Positive / Solution
Quick to ask Know what ask meansDelivery Expert RelatablePushed against a wall
Argue louder;Argue stronger (more #s)
Listen;Change tactics
The Nutrition Assessment Laboratory: www.umass.edu/nal
Reflect What do I want?
• Raise awareness• Change a policy• Be the go to person
Am I the right person to do it?• Adapt to the culture• Create the time
Where am I going to get help?• Trainings, workshops, fellowships• Networks