Post on 30-May-2018
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 1/53
WHITESPACES
As the world emerges from economic crisis, how have markets and consumers changed?
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 2/53
futureagenda.org
wired
. o a pa erns
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 3/53
West East
Masses Niches
Business Customers
Volume Value
o a pa erns ... power s s acce era e y econom c cr s s
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 4/53
• Authenticity
•
• oney• Transport
• Choice
•
• a a
• Energy
• Identity
•
• oo
• Waste
• Cities•
• a er• Work
o a pa erns ... u ure agen as or nnova on an ea ers p
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 5/53
Your phone will tell you when you’re in lovePeople will download and print their own products
Young people will read more
Old people will play more
Algae may become the new oil
Radical methods to rebalance climate changeThe existence of extraterrestrial life confirmed
o a pa erns ... u ure emes an w car s
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 6/53
o a pa erns ... pr or es or us ness ea ers
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 7/53
Now & Next
nVision
Future Network
Future Foundation
ar e pa erns
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 8/53
Attitudes to risk
Attitudes to
spending
ar e pa erns ... u es o r s an spen ng
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 9/53
Confidence to deliver promise
ar e pa erns ... on ence n us ness o e ver e r prom se
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 10/53
Trust in businesses
Trust in tech companies Trust in banks
ar e pa erns ... rus n us ness, an spec ca y an s
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 11/53
ar e pa erns ... s reng an va ue o an ran s
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 12/53
“If we use credit cards (or phones) for paying for things thenthe salience of spending money is a lot lower so we tend to
’spen more as we on ee e pa n o par ng w cas .
“This generation has moved from calling borrowing debit(borrowing perceived as a bad thing) to credit (a good thing)”
“Previous enerations saved the Chinese still do ”
“Will the $ be replaced as the global currency... The ACU?”
“Money is how we value market transactions but not socialtransactions (volunteering etc)”
’ar e pa erns ... everyone s a ng a ou u ure o money
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 13/53
1.Fi Life
2 Intuit.Intuit
3.Yodlee
4.Triodos
5 E te ise.Enterprise
6.Itau Unibanco
7.Credit.com8.Vancity
9.SimpliFi
10.Vittana
ar e pa erns ... mos nnova ve nanc a serv ce compan es
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 14/53
Now & Next
NowandNext
nVision
Future Exploration Network
Future Network
Trendwatching
Trendwatching.com
Future Network
onsumer pa erns
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 15/53
Being green Simplicity
Caring about
ourworld ... Easy
and
simplifymy life ...
Before After Before After
Dislike of greed
Happier with what we have ...
Distrust in brands
Companies cant
be trusted ...
Being ethical
Less carin about
More real
More wholesome,
Before After Before After
others ... less wasteful...
Before After Before After
Less frivolous
More authentic
Experiences ...In control
Intelligent, promiscuous
shoppers ...Before After Before After
onsumer pa erns ... e mpac o econom c cr s s
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 16/53
onsumer pa erns ... es a s e an emerg ng emes
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 17/53
onsumer pa erns ... ren s, a s an as ons
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 18/53
onsumer pa erns ... we come o e era o consequences
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 19/53
onsumer pa erns ... ren map, o spo s, r s s an u ure
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 20/53
born in aeBay
MTV
2001
born in a
recession
1981Microsoft
recession
1975
GEborn in a
recession
born in arecession
1929
theGeniusWorks.com
r s s s a es mar e s up
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 21/53
as e consumer c ange
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 22/53
oney ma ers ess, w a you o w ma ers more
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 23/53
oney ma ers ess, w a you o w ma ers more
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 24/53
... a a e ur erry e ec
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 25/53
as e consumer c ange
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 26/53
Women. e r se o women
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 27/53
Women. e r se o oomers
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 28/53
. e r se o ne -gen
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 29/53
Consumerbroader
view
narrowview
us nessnarrowview
Business Customer
e n ng e a consumer ...
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 30/53
RESOURCEFUL
CONSIDERED
Res onsible
HUMAN ESCAPIST
EmpoweredCapableSelfless
CollaborativeContributing
Meaningful
Caring
e e ng
IndividualisedHappiness
n u gen
ExpressiveQuirky
e new w espaces ....
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 31/53
Fragile worldTrade-offs
Superficiality
ResponsibleMeaningful
Carin
Social
Purposeful
. onsumers are more
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 32/53
. onsumers are more ... eg e s sus a na e nnova on
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 33/53
. onsumers are more ... eg -c o nano ec an r en y
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 34/53
. onsumers are more ... eg er ro a s new energy
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 35/53
PracticalEconomic
Materialism
RESOURCEFUL
EmpoweredCapableSelfless
EnablingDIY
. onsumers are more
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 36/53
. onsumers are more ... es uy, ena ng peop e
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 37/53
. onsumers are more ... asy e , re n ng w a va ue s
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 38/53
. onsumers are more ... r pa v sor, peop e rus peop e
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 39/53
Globalameness
Extravagance
HUMAN
Wellbeing
IndividualisedHappiness
HealthPersonal
Provenance
. onsumers are more
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 40/53
. onsumers are more ... ar uc s, oca an e ran e
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 41/53
. onsumers are more ... rg n c ve, oo ng a er yourse
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 42/53
. onsumers are more ... pcars, us w en nee
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 43/53
TribalConnectedUntrusting
PARTICIPATIVE
CollaborativeContributing
Sharing
User generatedNetworked
Rental
. onsumers are more
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 44/53
. onsumers are more ... ego, connec ng e r ans
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 45/53
. onsumers are more ... rea ess, es gne y me
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 46/53
. onsumers are more ... urren , user-gen
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 47/53
AbundanceExtrovertedFrustrated
ESCAPIST
IndulgentExpressive
Quirky
EmotionalSimplicity
Iconic
. onsumers are more
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 48/53
. onsumers are more ... n en o , c ang ng es y es
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 49/53
. onsumers are more ... a , e new errar
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 50/53
. onsumers are more ... mov es, as ma as a a er
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 51/53
RESOURCEFUL
CONSIDERED
Res onsible
HUMAN ESCAPIST
EmpoweredCapableSelfless
CollaborativeContributing
Meaningful
Caring
e e ngIndividualised
Happiness
n u genExpressive
Quirky
e new w espaces ....
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 52/53
a o you n
8/9/2019 The New Whitespaces
http://slidepdf.com/reader/full/the-new-whitespaces 53/53
peterfisk@peterfisk.com
www. e en u or .com