The New Travel Tribes

@benkeene#LaplandFinland

Why did you decide to work in tourism in Lapland?

1. I love Lapland2. I believe in positive impact3. I love the lifestyle

What do you think what Lapland provides to visitors?

We do it well:Nature, Activities & Sports, Accommodation

We could do much better:Transport, Food, Services to individuals

What has the most potential in Lapland?

1. Our Nature2. Our Food3. Opportunities for Individual

Travelers

What are the biggest barriers to growth & innovation of Lapland tourism?

1. Accessibility & quantity of transport (air & ground)

2. Our narrow mindset3. Look outside as well as in

Best potential international trends for Lapland tourism?

1. Mindfulness2. Solo Adventures3. Unusual accommodation4. Educational Experiences

“Finns are connected to nature in a way that feels built into their DNA.”

Why do I care?

Mad 2 timbuktu

MANAGING A TEAM STARTSWITH MANAGING YOURSELF

BEN ISLAND

MANAGING A TEAM STARTSWITH MANAGING YOURSELF

BEN ISLAND

MANAGING A TEAM STARTSWITH MANAGING YOURSELF

BEN ISLAND

ROOST

Hibernate

Escape the City

What’s going on out there?

Travel Tribes Movers & Shakers

SLEEP & MOVE: Couchsurfing, Airbnb, Lyft, Uber, Onefinestay, Sleepout, Home & Away, Startup Bus

CLASSROOM 2.0: EF, Escape the City, Classroom Afloat, THNK, DO School, Green School, Kaos Pilots

ADVENTURE: G.Adventures, The Adventurists, Tough Mudder, Microadventures, Strive

SLOW: Feather Down Farms, Canopy & Stars, Unplugged, Soneva

FESTIVALS: Snowbombing, Escape Fest, Pioneers, Awesome Fest, Do Lectures, Happy Startup Camp

Three ways to innovate:

1. Tech > new offer by improving the technology

2. Business Model > change the value chain

3. Customer Delight > provide the unexpected

My startup toolkit:

BUSINESS PLANNING: Simon Sinek, Happy Startups, Lean Startup

PITCH PAGES: Strikingly, Launchrock, Squarespace

CUSTOMER FEEDBACK: Twitter, Survey Monkey, Google Forms

COMMUNITY BUILDING: Facebook, Instagram, Twitter, Pinterest, Thunderclap

SOFT LAUNCH: Mailchimp, Facebook Ads, SEO, Twitter, Kickstarter, Crowdcube

SO, WHAT ABOUT LAPLAND?

THE BEST WINTER JOB IN THE WORLD

ESCAPE TO LAPLAND:

A WINTER FESTIVAL TO INSPIRE CAREER-CHANGE

THE WORLD’S FIRST ICECELLERATOR

ULTRA LIGHTS

THE STARTUP SNOW BUS

WITHOUT WIFI I AM FREE DESTINATION: DETOX

lapland.launchrock.co

Jatketaan jutustelua!

@benkeene#LaplandFinland