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London’s new youth culture is all about clashing textiles, prints, styles, genres and creating a look that is completely original and exclusive to each individual. Cultural references are mixed with conceptual ideas dealing with cartoons, television, and games to create looks that may appear accidental or haphazard. We’ve photographed ten out of the ordinary personalities and documented their style. Pay close attention to the details of documented their style. Pay close attention to the details of those pioneering this new London look.

A fuzzy hat, tassles, Aztec print, gliterry socks and polka dots pairs different genres creating a look that personalized and complete.

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