Post on 17-Jul-2015
Don’t Build a Product, Build a Platform
Ammon Curtis | @ammon_curtis
Mention: @ammon_curtis Hashtag: #PHXstartupweek #ChaseBasecamp #yesphx
Why are you here?
1. Intrigued by the title
2. Working on a platform
3. All the other sessions were
booked
most successful platforms were
products first
an example of a successful
platform
most successful platforms were
products first products compete on:
price, features, service, design and experience
Platforms compete on: the power of their ecosystem
product competition is rapidly migrating to
platform competition
how to identify platform opportunities
at least two distinct sides are
active in the community
identify platform opportunities
identify platform opportunities
groups of customers are forming and
share similar needs
you are unable to fulfill customer requests due to
limited bandwidth
identify platform opportunities
growing the number of customers
will attract more partners
identify platform opportunities
lessons we are learning
most successful platforms were products first
pitfalls to avoid
1 not creating or outsourcing your
marketplace
under funding platform in
marketing investments 2
trivializing your
partner experience 3
having an ‘if we build it they will come’
mindset 4
keys to
success
1 balance growth between customers and partners
2 intentionally design and invest in your
partner experience
3 empower your partners to inject value in the ecosystem
4 drive customers to
use partner offerings
The Billion Dollar Startup Club
http://graphics.wsj.com/billion-dollar-club/
most successful platforms were products first building a product puts you in the race
building a platform puts you ahead
discussion
@ammon_curtis