Post on 27-Aug-2014
description
#1 American Airlines is
the most social Airlines
company in March.
65%United Airlines, US Airways
and American Airlines
combined occupy 65%
space when it comes to
social buzz
92.58With the Facebook
engagement score of
92.58, Southwest
bagged the first rank
among the top10
88.40With the Twitter
engagement score of
88.40, American Airlines
bagged the first rank
among the top 10
69%American Airlines, Delta
and Southwest
constitute 69% of the
Industry’s Facebook fan
base
18,04,322JetBlue has the largest
number of followers on
Twitter at 18,04,322
WHAT WE HAVE FOUNDSSI (SIMPLIFY360
SOCIAL INDEX) IS
A FUNCTION OF
BUZZ SCORE,
ENGAGEMENT
SCORE AND
ENGAGEMENT
SCORE
Rank Company name
SSI Score
(Mar,
2014)
1American
Airlines 92.3
2 Delta Airlines 80.2
3 United Airlines 79.7
4Southwest
Airlines 78.1
5 JetBlue Airways 76.5
6 US Airways 74.9
7 Virgin America 64.4
8 Alaska Air 58.6
9Hawaiian
Airlines 56.5
10 Frontier Airlines 43.7
TOP 10 MOST SOCIAL AIRLINES COMPANIES
PARAMETER WISE BREAKUP OF SCORES
SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK
ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE
Rank Company Name Buzz Score
Engagement
Score
Engagemen
t Score
Total Score
1 American Airlines 94.70 91.52 88.40 92.30
2 Delta 78.90 82.08 81.02 80.20
3 United Airlines 84.20 73.60 76.80 79.70
4 Southwest Airlines 68.40 92.58 83.08 78.10
5 JetBlue Airways 73.60 74.70 84.18 76.50
6 US Airways 89.40 51.50 69.42 74.90
7 Virgin America 63.10 62.08 69.40 64.40
8 Alaska Air Group 52.60 71.54 57.80 58.60
9 Hawaiian Airlines 57.80 59.92 50.48 56.50
10 Frontier Airlines 42.10 44.18 46.30 43.70
158.260
41.027
54.355
29.886
33.646
64.175
17.636
5.200
5.335
3.779
2.174
3.986
0.586
1.571
0.340
0.359
0.253
0.088
American Airlines
United Airlines
Delta Airlines
US Airways
Southwest Airlines
JetBlue Airways
Virgin America
Alaska Air Group
Frontier Airlines
Hawaiian Airlines
Spirit Airlines
Allegiant Air
Sun County Airlines
AirTran Airways
Cape Air/Nantucket Airlines
SkyWest Airlines
Atlantic Southeast Airlines…
Mesa Airlines
Thousands
AMERICAN AIRLINES MENTIONED THE MOST ON TWITTER
No. of Tweets with brand mentioned on Twitter, March 2014
American Airlines
Delta
United Airlines
Southwest
JetBlue Airways
US Airways
Virgin Ameica
Alaska Airlines
Hawaiian AirlinesFrontier Airlines
250
2,500
25,000
250,000
2,500,000
20,000 600,000 18,000,000
No. of m
en
tion
s o
f bra
nd
tw
itte
r h
an
dle
on
Tw
itte
r
Number of Followers on Twitter
*Bubble size represents %ge of followers engaged, Data as of March, 2014
AMERICAN AIRLINES IS A CLEAR LEADER ON TWITTERAmerican Airlines has highly active followers and at the same time a very high number of
mentions.
Twitter engagement quadrant, March 2014
Airlines Industry, USA, Source: Simplify360
Leaders
American Airlines
DeltaUnited
Southwest
JetBlueUS Airways
Virgin America
Alaska Airlines
Hawaiian Airlines
Frontier Airlines
Allegiant
150
1,500
15,000
150,000
1,500,000
70,000 700,000 7,000,000
No
. o
f p
eo
ple
en
ga
ge
d o
n F
ace
bo
ok
No. of fans on Facebook
*Bubble size represents %ge of fans engaged, Data as of March, 2014
AMERICAN AIRLINES & SOUTHWEST ARE CLEAR LEADERS ON
FACEBOOKAmerican Airlines & Southwest have highly active fan base and at the same time a very high fan
base.
Facebook engagement quadrant, March 2014
Airlines Industry, USA, Source: Simplify360
Leaders
Share of fans on Facebook
American Airlines15%
Delta Airlines13%
United Airlines7%
Southwest Airlines41%
JetBlue Airways
9%
US Airways1%
Virgin America5%
Alaska Air Group
4%Hawaiian Airlines
3%Frontier Airlines
1%Allegiant Air
1%
Sun County Airlines
0%
Cape Air/Nantucket
Airlines0%Atlantic
Southeast Airlines
(ASA)/Express Jet0%
Southwest, Delta and American Airlines combined constitutes 69% of the Industry’s
fan base.
Data as of March, 2014
MethodologySimplify360’s proprietary listening tool is
used for collecting the data and counting
the number of mentions for each company.
The parameters considered for Twitter and
Facebook were also gathered through
Simplify360.
A total of 18 US based companies were
considered in the analysis.
Simplify360 – The Leader of Social Business
Intelligence
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Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
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Business
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