Post on 11-Aug-2020
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The McGyver Method for Solving HR Technology ProblemsFinding tools already inside your organization to achieve your goals.
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Presenters• Lee Aase, Communications Director. In collaboration with Medical Director Farris Timimi, M.D.,
Lee leads the Star Wars team and #MCSMN . After 14 years in government and political roles at the local, state and federal level, Lee came to Mayo Clinic in 2000 as a member of the Media Relations team and became manager of that team in 2003. He began Mayo’s exploration of social media applications in 2005 and started his personal blog a year later. In addition to overall team leadership and strategy development, Lee is an evangelist for Mayo Clinic and for application of social media in health care.
• Shawn Bishop, Communications Specialist. Before joining the Social and Digital team, Shawn spent over 20 years in IT at Mayo Clinic. Shawn joined the team in 2010 as one of the founding team members. He is our lead for Mayo’s external facing WordPress sites (over 50 sites). Shawn created Mayo Clinic's Pinterest page and patient webinar process, which he continues to support. He was also instrumental in taking the “Mayo Clinic Radio” live radio show on the road.
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Agenda• Background • Social Media Approach • Demonstrate Patient Tool • HR Project process • Demonstrate HR Tool • Wrap Up/Questions
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Background• Business Need
• Individualized Employment • Onboarding project • Community • Budget issues
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U.S. News & World Report Best Hospitals
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“Metro” Area Populations
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Mayo Clinic’s First Social Networkers
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The Surgeons Club
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Influencers of Preference for Mayo Clinic
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From Syndication to Podcasting
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The MySpace Experience
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July 2010: Birth of the Mayo Clinic Center for Social Media
• Building on history of analog networking and early leadership in digital platforms
• Dedicated social media staff vs. side job
• Applications beyond PR, Marketing
• Network for communications version of The Surgeons Club
• Became Mayo Clinic Social Media Network
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A Catalyst for Social Media in Health Care
• Guidelines
• Best Practices
• Platforms
• Training
• Consultation
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“Owned Social” Development
• Wordpress/BuddyPress open source community at socialmedia.mayoclinic.org
• CareHubs collaboration
• Cloned and adapted for
»Mayo Clinic News Network
»Mayo Clinic Connect
»Many more specialized applications
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Keeping it from being Once and Done
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Emails to re-engage
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Emails to re-engage
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From Problem to Solution in 90 Days*• Social Media team perceived opportunity for
several years • New HR Chair expressed interest in community
for stakeholders to build stronger ties among • KPI: Reduce first-year turnover • Created task force with weekly meetings to
monitor progress and adjust course • Initial Affinity groups with established advocates
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Cloning for Fun and Profit
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Notice Anything Familiar?
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Key Applications for You• Find a leadership advocate • Collaborate with communications to build
capabilities • Think like MacGyver - look at the tools you
already have in your organization and how they might be adapted to meet HR needs.
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Wrap Up/Questions
• Twitter: @LeeAase or @ShawnGBishop • socialmediacenter@mayo.edu • https://socialmedia.mayoclinic.org/