Presented by :

Joel SawyerMarketing Director

RJS Software

20 Years of RJS Marketing: The Evolution of a Brand and a

Company

1999

2000

2002

2010 - Present

• Company Origins

• The Early Years: 1995-1999

• Purple Pride and Globie: 2000-2003

• Simon, Growth and the Golden Age of Print: 2004-2010

• The Document Lifecycle: 2010-Present

• The Future of RJS Marketing

Agenda

Company Identity

(1999)

(2000)

(2002)

(2010 – Present)

• RJS is founded: 1993

Company Origins

Dennis Johnson Richard Schoen

The Early Years: 1995-1999

• Consulting and Report Management Tools

(1999)

The Early Years: 1995-1999

• Collateral - 1999

The Early Years: 1995-1999

• Tradeshow booth

Purple Pride and Globie: 2000-2003

• The RJS Team in 2000

Purple Pride and Globie: 2000-2003

• New Logo and the Globie - 2000

(2000)

Purple Pride and Globie: 2000-2003

• Introducing the new RJS at COMMON - 2000

Purple Pride and Globie: 2000-2003

• RJS Website circa 2001

Purple Pride and Globie: 2000-2003

• Catalog - 2002

Purple Pride and Globie: 2000-2003

• The Crown/Gumby Evolves

(2002)

Purple Pride and Globie: 2000-2003

• Print Ads - 2003

Purple Pride and Globie: 2000-2003

• Website – 2002/2003

Simon, Growth and the Golden Age of Print:

2004-2010

• Website - 2004

Simon, Growth and the Golden Age of Print:

2004-2010

• Catalog, Print Ads and More - 2004

Simon, Growth and the Golden Age of Print:

2004-2010

• New website - 2005

Simon, Growth and the Golden Age of Print:

2004-2010

• Catalog and Collateral - 2005

Simon, Growth and the Golden Age of Print:

2004-2010

• Tradeshow Booth: 2005-2008

Simon, Growth and the Golden Age of Print:

2004-2010

• Print and banner ads - 2005

Simon, Growth and the Golden Age of Print:

2004-2010

• Simon Graphic- 2006

Simon, Growth and the Golden Age of Print:

2004-2010

• Website, Advertising - 2006

Simon, Growth and the Golden Age of Print:

2004-2010

• Website, Advertising - 2006

Simon, Growth and the Golden Age of Print:

2004-2010

• Website, Advertising - 2006

Simon, Growth and the Golden Age of Print:

2004-2010

• Video: 2006

Simon, Growth and the Golden Age of Print:

2004-2010

• Website - 2007

Simon, Growth and the Golden Age of Print:

2004-2010

• Print and Banner Ads – 2007/2008

Simon, Growth and the Golden Age of Print:

2004-2010

• Banner Ads, Tip-Ons – 2007/2008

Simon, Growth and the Golden Age of Print:

2004-2010

• Catalogs: 2006-2010

Simon, Growth and the Golden Age of Print:

2004-2010

• Direct Mail – 2005 Summer Mailer

Simon, Growth and the Golden Age of Print:

2004-2010

• Direct Mail – Misc. Postcards (2007-2009)

Simon, Growth and the Golden Age of Print:

2004-2010

• Direct Mail – Restaurant Campaign (2009)

Simon, Growth and the Golden Age of Print:

2004-2010

• Direct Mail – Insurance Campaign (2009)

Simon, Growth and the Golden Age of Print:

2004-2010

• Direct Mail – Fall Promo (2009)

Simon, Growth and the Golden Age of Print:

2004-2010

• Direct Mail – SignHere Promo (2010)

Simon, Growth and the Golden Age of Print:

2004-2010

• Website – 2009/2010

Simon, Growth and the Golden Age of Print:

2004-2010

• What’s in a Tagline?

Tagline defined: A memorable, dramatic phrase or

slogan that sums up the tone and premise of a

product, company or idea.

Simon, Growth and the Golden Age of Print:

2004-2010

• What’s in a Tagline?

“Where’s the beef?”

Simon, Growth and the Golden Age of Print:

2004-2010

• What’s in a Tagline?

“Don’t leave home without it.”

Simon, Growth and the Golden Age of Print:

2004-2010

• What’s in a Tagline?

“They’rrreeee Great!”

Simon, Growth and the Golden Age of Print:

2004-2010

• What’s in a Tagline?

“The king of beers”

Simon, Growth and the Golden Age of Print:

2004-2010

• What’s in a Tagline?

“Obey your thirst”

Simon, Growth and the Golden Age of Print:

2004-2010

• What’s in a Tagline?

“Save Time, Save Money!”

“We put the i in iSeries.”

“Information Now!”

“Get the information you need. Now!”

“Where information meets innovation.”

Document Management Lifecycle: 2010-Present

• New Logo, New Marketing Approach – 2010

Document Management Lifecycle: 2010-Present

• Print and Banner Ads - 2010

Document Management Lifecycle: 2010-Present

• Print and Banner Ads - 2010

Document Management Lifecycle: 2010-Present

• A new way to tell our story: 2011

SignHere

WebForm

s

iForms

WebDocs DeliverNo

w

WorkflowDocument Assembly

WebDocs

iEncryptNetwork Security

Document Management Lifecycle: 2010-Present

• Website (2011 and 2013)

Document Management Lifecycle: 2010-Present

• Product Videos

Document Management Lifecycle: 2010-Present

• New graphics and icons

Document Management Lifecycle: 2010-Present

• New graphics and icons

Document Management Lifecycle: 2010-Present

• Collateral (2011-Now)

Document Management Lifecycle: 2010-Present

• Ads (2011-Now)

Document Management Lifecycle: 2010-Present

• Tradeshow Booth and Banners

Document Management Lifecycle: 2010-Present

• Misc. Stuff – IT Superhero (2011)

Document Management Lifecycle: 2010-Present

• Misc. Stuff – Product Infographic (2012)

The Future of RJS Marketing

• Vertical Markets

• Online Advertising

• SEO

• SEM

• Social Media

• Blog

• Facebook

• LinkedIn

• Twitter

• YouTube

• Slideshare

Questions and Answers

Learn More

Contact:Joel SawyerRJS Software Systemsjoel@rjssoftware.comor sales@rjssoftware.com888-RJS-SOFT or 952-736-5800