Post on 18-Mar-2016
description
Atticus | Diana | Jack | Joel | Karissa | Martin
Monday, April 23, 12
A simplistic, stylish bottle:
Fair-trade, handwoven textile flush against aluminum hard shell, cap to match.
Helps fund water projects around the world. Provides consistent buyer for textile makers.
The MAJI Project
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Differentiation
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An International Bottle.
Use of authentic, Ghanian textiles provides makers with a consistent, reliable buyer of their goods.
For every 20th MAJI canteen sold, one person will gain access to clean drinking water.
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Monday, April 23, 12
Media attention makes it trendy.
Water bottles are virtually identical. Why not buy the bottle that helps others?
Consumers want to like
MAJI.
Affect and associate with our impact.
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Unified Aesthetic. Inspired by affected region, highly recognizable, reminiscent of cause, consistent with look and feel of our company and charitable partners.
www.majibottle.com
Official Store - MAJI Bottle
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Revenue Tree
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Revenue Tree
Total AddressableMarket (TAM)= $46 million
Water bottlessold/year
Selling Price= $25.00
Average Cycle= 5 years
Number of bottles per cycle= 2 bottles
Bottles bought per year
Implied Premium Market= 9 million
Percentage of Americans in college2
= 41.3%
Americans between 18 and 44 years3
= 113 million
Percent of American households making $100k or more per year3
= 27.9%
Percentage of Americans that recycle1
= 70%
1 Taken from It’s Easy to Recycle (http://www.itseasytorecycle.org/statistics.cfm)2 Courtesy of the National Center for Educational Statistics (http://nces.ed.gov/fastfacts/display.asp?id=372).3 Value taken from the 2010 U.S. Census (http://factfinder2.census.gov)
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1 Taken from It’s Easy to Recycle (http://www.itseasytorecycle.org/statistics.cfm)2 Courtesy of the National Center for Educational Statistics (http://nces.ed.gov/fastfacts/display.asp?id=372).3 Value taken from the 2010 U.S. Census (http://factfinder2.census.gov)
Revenue Tree
Implied Premium Market= 9 million
Percentage of Americans in college2
= 41.3%
Americans between 18 and 44 years3
= 113 million
Percent of American households making $100k or more per year3
= 27.9%
Percentage of Americans that recycle1
= 70%
Monday, April 23, 12
Revenue Tree
1 Taken from It’s Easy to Recycle (http://www.itseasytorecycle.org/statistics.cfm)2 Courtesy of the National Center for Educational Statistics (http://nces.ed.gov/fastfacts/display.asp?id=372).3 Value taken from the 2010 U.S. Census (http://factfinder2.census.gov)
Total AddressableMarket (TAM)= $46 million
Water bottlessold/year
Selling Price= $25.00
Average Cycle= 5 years
Number of bottles per cycle= 2 bottles
Bottles bought per year
Implied Premium Market= 9 million
Percentage of Americans in college2
= 41.3%
Americans between 18 and 44 years3
= 113 million
Percent of American households making $100k or more per year3
= 27.9%
Percentage of Americans that recycle1
= 70%
Monday, April 23, 12
Conservatively estimated our market share at 2% because market leaders also target our demographic.
Market Share
$928,084First Year Revenue
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Five Year Production
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Profit and Loss
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Our Numbers
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Distribution
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Online only. No physical products in stores for the first five years. Save on distribution costs. Design the packaging experience.
www.majibottle.com
Official Store - MAJI Bottle
Monday, April 23, 12
www.majiproject.com
Official Store - MAJI Project
+ More space to highlight our mission and introduce our product. Generate buzz online, drive traffic to the website.
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Monday, April 23, 12
Monday, April 23, 12
Monday, April 23, 12
Profit and Loss
Aluminum puck
Canvas from Africa
Waterproof treatment
Cap
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4”
10.2”
40.84 in2
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