Post on 30-Jun-2018
Date: in 12 pts
The Low Season Tourism Initiative: towards and Age-Friendly Tourism
Webinar AFE INNOVNET –Age Friendly Tourism18 February 2015
Oscar AlmendrosEuropean Commission. DG GROW H1 TourismPolicy
Demographic trends: World Population Growth
Domino effect on the types of tourism products,
services and the activities
Raise from 6.9 (2010) to 8.3 billion (2030)
Foreseen a faster growth in the group 60+: 1.3
billion in 2030 (600M higher than 2010).
Share (60+): 11% (2010) to 16% in 2030
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World - population by age group*, international tourist arrivals per 100 population**
Sources: * = UNDESA, Population Div ision; ** = UNWTO.
26.6 26 25.4 24.5 23.5
62.3 61.8 61.2 60.6 60.2
11.1 12.2 13.4 14.8 16.3
0%
20%
40%
60%
80%
100%
2010 2015 2020 2025 2030
0-14
15-59
60+
14 18 22
International tourist arrivals generated per 100 population
Population aged 60+ (abs.)
0.8 bn 0.9 bn 1.0 bn 1.2 bn 1.3 bn
Ageing of European Population
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5
Europe - population by age group*, international tourist arrivals per 100 population**
Sources: * = UNDESA, Population Div ision; ** = UNWTO.
15 16 16 16 15
63 61 59 57 56
22 24 25 27 29
0%
20%
40%
60%
80%
100%
2010 2015 2020 2025 2030
0-14
15-59
60+
57 74 89
International tourist arrivals generated per 100 population
Population aged 60+ (abs.)
162 mn 175 mn 188 mn 202 mn 212 mn
Workforce evolution
Seasonality
• Constant challenge of the EU tourism
• Often impacts negatively in the destination´s
economic fabric and business models, as well as
its socio cultural and ecologic environment;
• Nights spent in 2012 (provisional data): 33%
peak season compared to 20% (medium) and 5%
(low)7
A potential market which needsstrategic responses
125 million EU citizens (>55).
25% of the whole. Expects a raise to 30% in
2060 (85M to 157M)
Only 41% travels (7 out of 10 domestic)
Leisure time, higher life expectancy, better
health and expending power than previous
generations.
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The identification of needs
Level of participation low in comparison
to other segments (41%=56%)
Insufficient adaptation of the supply to
their needs and expectations
Fragmented market
Mobility problems (travel barriers)
Low access to the demand9
Solutions: Tourism for All in Europe?
EC undertaking trans-national actions tocope with some challenges:
EXTENSION OF THE LOW SEASON
MAJOR CHANGES AND ECONOMIC CHALLENGES OF THEEUROPEAN SOCIETY (new family structures, single-personhouseholds, the increase of life expectancy, additional freetime, population ageing, social exclusion…)
What is tourism for all? EC ensuringuniversal access to holiday =competitive,
sustainable and responsible tourism
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Calypso: Tourism for All
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Preparatory action “Social
Tourism in Europe” named
“CALYPSO-Tourism for All”
(2009-2011)
Action 6 of the EC
Communication 352/2010:
“facilitating low-season transnational
tourism exchanges between Member
States, Regions and other
stakeholders, addressing 4 target
groups:
Date: in 12 pts
Calypso: target groups
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Date: in 12 pts
Calypso initiative: Tourism for All
• 2 Call for Proposals (2010-2011) under the
Preparatory Action and 1 in 2012 under the EIP
(Holiday4all; Off2013).
• 10 Projects; 19 MS (Including Serbia and
Montenegro)
• (Call 2011) A good practice: Platform e-Calypso
"Promoting Social Tourism in Europe through
the Development of a Demand – Supply Web
Based Platform" (www.ecalypso.eu)13
TOURISM FOR ALL
www.ecalypso.eu
A B2B and a B2C online platform acting in the social, responsible and ethic tourism market
for:
Seniors Youth
People with special accessibility needs
Families
WHAT IS ECALYPSO ?
TOURISM FOR ALL
www.ecalypso.eu
SPECIALLY DURING LOW SEASON
SPECIAL PRICES
FINDING DIFFERENT PROGRAMMES
WHEN?
TOURISM FOR ALL
www.ecalypso.eu
Hotel and packages offers;
Booking Engine;
Channel Manager;
XML Integration possibilities;
Publicity and promotion.
Representation services (DMC)
WHAT SERVICES DOES IT
PROVIDE?
TOURISM FOR ALL
www.ecalypso.eu
All members assume a responsible and sustainable attitude towards citizenship and business.
ETHICAL CHART
TOURISM FOR ALL
www.ecalypso.eu
FOUNDED PARTNERS
TOURISM FOR ALL
www.ecalypso.eu
• Sells in low season periods;
• Exchanges between European suppliers, public institutions and clients;
• Make part of an inclusive tourism net;
• Be part of a responsible and sustainable supplier chain (Ethical Chart);
SELLERS ADVANTAGES:
TOURISM FOR ALL
www.ecalypso.eu
• Being part of a online distribution channel with European visibility;
• Have access to a whole new range of potential clients;
• Promote your brand.
• Explore a new market and have access to more than 400.000 contacts
SELLERS ADVANTAGES:
TOURISM FOR ALL
www.ecalypso.eu
• Buy unique products at a very competitive rate;
• Have access to a great European touristic offer variety;
• Know that all sellers' signed an Ethical Chart (being part of a responsible tourism).
BUYERS ADVANTAGES:
TOURISM FOR ALL
www.ecalypso.eu
Public Area
TOURISM FOR ALL
www.ecalypso.eu
Private Area – login
TOURISM FOR ALL
www.ecalypso.eu
TYPOLOGIE OF MEMBERS
Partners – with presence in the CA (decision making)
Members - Buyers and sellers
TOURISM FOR ALL
www.ecalypso.eu
SELLERS INVESTMENT
Platform inscription FREE
Platform inscription + Booking Engine 500 €
Platform Inscription + Technical Support 200 €
Platform Inscription + Channel Manager 1.000 €
Platform Inscription + Booking Engine + 1.500 €Channel Manager
TOURISM FOR ALL
www.ecalypso.eu
SELLERS INVESTMENT
PUBLICITY | HOMEPAGE
PRODUCTSDESTINATIONS
3 months 1.000€6 months 1.500€12months 2.000€
TOURISM FOR ALL
www.ecalypso.eu
SELLERS INVESTMENT
DMC | TRAVEL AGENCIES
BEING THE REPRESENTATIVE DMCIN YOUR COUNTRY
12months 500€
Date: in 12 pts
Calypso +: "Tourism for Seniorsinitiative"
Calypso projects (EST, SOWELL, URTS,
HEALTOUR, OFF2013 and eCalypso),
When has started?
VP Tajani sent a letter to all EU Tourism
Ministries in May 2012
What has been done?
2 technical meetings (2012-2013); First Call for
Proposals on Seniors in 2013 2828282828282828282
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Date: in 12 pts
"Tourism for Seniors"Call for Proposals 2013
• Call for Proposals in 2013 "facilitating transnational low season
tourism exchanges in Europe, encouraging senior citizens to travel"
58 Submissions (4 Projects granted)
Budget Line: EIP Programme
Budget: 1,2 million €
EU Co-financing: 70% up to 340.000€ for each project
Implementation period: Sep 2014 - 18 months
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Date: in 12 pts
"Tourism for Seniors"Call for Proposals 2013
a. European Senior Citizens’ Actions
to Promote Exchange in Tourism –
ESCAPE
b. Seniors Go Rural – SenGoR
c. European Senior Rail Travel
d. SENTOUR CONNECT30
Date: in 12 pts
Objectives CALL 2013
1. Foster the demand and supply of transnational
tourism for seniors;
2. Improve tourism seasonality patterns across Europe, by
contributing to the extension of the tourism season;
3. Create innovative tourism packages for seniors,
available and sustainable after the EU co-financed
period;
4. Set up and strengthen sustainable public-private
European partnerships, to contribute creating a
European tourism domestic market for seniors in the
long term. 31
Date: in 12 pts
Senior Rail Travel
• Facilitating pan-European mobility of seniors by
rail, developing innovative and sustainable
tourism packages that are tailor made to the
target group and its needs
• Systematic investigation of senior requirements
and potential obstacles
• Transportation by train will be included via the
InterRail Pass, a well-established European
travel brand, based on a cooperation of railway
companies in 30 different European countries.32
Date: in 12 pts
Senior Rail Travel
• Outcome: Senior rail mobility card concept
("Premium Inter-rail Pass") that encompasses all
elements of the travel chain, from mobility by train
all over Europe to info, accommodation and cultural
packages.
• Accessible via communication and distribution
channels that are relevant to the target group.
• Further needs of the target groups will be identified,
including all relevant elements that can help
facilitate Senior’s mobility when travelling
throughout Europe. 33
Date: in 12 pts
Senior Rail Travel
• Lead partner/coordinator: Eurail Group GIE (LU)
• Partners:
-CEOMA (ES): rep. over 1,200 senior organisations
-Segittur (ES): Sub-Society of the Spanish Ministry of
Industry, Energy and Tourism specialized innovative
tourism
-University of Eberswalde (DE): Faculty of Sustainable
Tourism
-Treinreiswinkel (NL): Dutch Tour Operator specialized in
rail travel34
Date: in 12 pts
Senior and Youth Call 2014
Call for Proposals 2014: “Facilitating EU transnational
tourism flows for seniors and young people in the low andmedium seasons”
General Objectives:
1. Support the extension of the tourism season, hencecontributing to improve SME's competitiveness and jobsgrowth;
2. Foster transnational cooperation;
3. Facilitate European public-private partnerships.
4. Foster seniors and young people wider sense ofEuropean citizenship through increased intra-EU mobility
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Date: in 12 pts
Senior and Youth Call 2014
Key elements of the proposals:
– EXTEND THE TOURISM SEASON
– BE TRANSNATIONAL
– BE TARGETED TO SENIORS AND YOUTHS
– HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISMDEVELOPMENT
– HAVE A ROBUST BUSINESS PLAN/IDEA
Budget: 1.800.000€ (2 strands) co-financement of up
to 75%
MAX 200.000€/project => 8/10 projects granted
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Date: in 12 pts
Senior and Youth Call 2014
Calendar: (tentative)
Publication: 10 October 2014
Submission: by 15 January 2015
Number of applications submitted: 127
End of the evaluation period: 11 June 2015
Implementation projects: September 2015
Duration: 12-15 months
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Date: in 12 pts
Senior and Youth Call 2015
Tourism general call: with diferent strands onlow season (senior/youth) Accesible Services,Cultural and Sustainable Tourism Products
Calendar: (tentative)
Publication: May 2015
Submission: July 2015
End of the evaluation period: 11 June 2015
Implementation projects: January 2016
Duration: 15-18 months
Budget: Aprox 2M€ (total 5M€)38
Further Actions: towards "Europe, thebest destination for seniors
Questionnaire on Seniors (Sep 2014): 80
samples from 23 MS and 6 EU associations
Survey: The future of the EU tourism
3 General Workshop on seniors (5/12/2013;
19/04/2014; 15/10/2014)
2 meeting Pool of Experts: 29/01 and 25/02-2014
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Draft Report and Action Plan
• Facilitate transnational public and private
partnerships developing tourism products
targeting specific age groups (e.g. seniors and
youth) to increase tourism flows between
European countries and from third countries
during the low and medium seasons
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"Low Season Tourism: Towards and age friendly tourism" ACTION PLAN
1. Improving knowledge to boost the demand inlow and medium seasons, in the EU and fromthird countries , sharing and analysing socio-economic and travel data
2. Create a transnational business model for anage friendly tourism at EU level with a view to:
Improve the offer
Promote Europe as a single destination
Improve Governance and financingopportunities 41
ACTION PLAN
• GOVERNANCE: TRANSVERSAL GUIDANCE, MONITORING
AND COORDINATION through the EULSTIB
• Objectives:
• Foster political support at the different levels
• Facilitate a good governance and monitoring of all initiatives
• Actions: Develop Road Map and Coordinate Action groups/
Indicators to measure the impact of the actions / Position
paper addressed to the new EC, EP and MS / "Senior
Tourism Decalogue" / Business model for the senior
initiative
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Cross-sectoral coordination activities
• Interservice Group«Silver Economy»
1. An inventory of relevant initiatives / background documents by
different DGs and that relate to the silver economy /
demographic ageing
2. A Common Narrative on needs and opportunities of the
European Silver Economy arising from demographic change
3. A Catalogue of possible policy options and joint initiatives for
decision by the new European Commission
• Action Group D4 on Age Friendly Buildings,
Cities and Environments
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General Information and Contact Details
Tourism webpage
• http://ec.europa.eu/growth/sectors/tourism/index_en.htm
Oscar Almendros
Unit H1 -Tourism Policy-
DG GROW
GROW-H1@ec.europa.eu
Oscar.ALMENDROS-BONIS@ec.europa.eu
Thank you for
your attention
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