The Lean LaunchPad

Lecture 0: Introduction to the Class

Steve BlankJon FeiberJon Burke

http://i245.stanford.edu/

This Session

• The teaching team• Course objective(s)• Teaching team philosophy• Our expectations of you

Teaching Team

Steve Blank, Jon Feiber, John Burke

8 startups in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

sblank@stanford.edu@sgblank

www.steveblank.com

• Yale BS EE• McKinsey and Co.• Charles River Ventures• Stanford Ph.D MS&E• TA: E145, Mayfield Fellows,

MS&E 273• V.C. @ Floodgate

ann@floodgate.com@annimaniac

• BS CS/Astro Physics U of Colorado

• VP Networking SUN• V.C. @ MDV since 1991

Steve Blank, Jon Feiber, John Burke

8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• Yale BS EE• McKinsey and Co.• Charles River Ventures• Stanford Ph.D MS&E• V.C. @ Floodgate

ann@floodgate.com@annimaniac

• BS CS/Astro Physics U of Colorado• 50th employee, VP Networking @ Sun• V.C. @ MDV since 1991

jdf@mdv.com

Steve Blank, Jon Feiber, John Burke

8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• BS Mech Engineering U.C. Berkeley,

• BA Economics U.C. Santa Cruz, • MBA Harvard Business School• Founder BMI Software• VC at ABS Ventures• Co-founder True Ventures

jburke@trueventures.com@andemca

• BS CS/Astro Physics U of Colorado

• 50th employee, VP Networking @ Su

• V.C. @ MDV since 1991

• jdf@mdv.com

Alexander Osterwalder, Tina Seelig

• Ph.D. in Management Information Systems (MIS) University of Lausanne

• Founder, Business Model Foundry• Author Business Model Generation• Co-founder, The Constellation for AIDS

competence (NGO)

Ph.D. Neuroscience Stanford Med School • Mgmt consultant Booz, Allen, Hamilton• Multimedia producer at Compaq Computer • Founder multimedia company BookBrowser.• Exec Director Stanford Technology

Ventures Program (STVP), EpiCenter• tseelig@stanford.edu

• @tseelig

Alexander Osterwalder, Tina Seelig

8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• Ph.D. Neuroscience Stanford Med School • Mgmt consultant Booz, Allen, Hamilton• Multimedia producer at Compaq Computer • Founder multimedia company BookBrowser.• Exec Director Stanford Technology Ventures

Program (STVP), EpiCenter tseelig@stanford.edu

@tseelig

Stephanie Glass

Course Assistant (CA’s)

• MS MS&E 2010

• CA’s role: Class/lecture questions, Grading and attendance

Thomas Haymore

• B.A. in Political Science• Stanford Law (‘06)• J.D. Stanford Law (‘12)

thomas.haymore@gmail.com

Stephanie Glass

Course Assistant (CA’s)

• MS MS&E 2012

• CA’s role: Class/lecture questions, Grading and attendance

Thomas Haymore

B.A. in Political Science• Stanford Law (‘06)• J.D. Stanford Law (‘12)

thomas.haymore@gmail.com srglass@stanford.edu

Course Objective: Idea to a Business

• What does it take to go from idea to a business?– Business Model + Customer Development– Hypotheses testing of the business model(s) – Get “out of the building”

Course Objective: Simulate A Startup?

• Create the pressures, uncertainty, and challenges of a real startup– Our expectations are unreasonable, they require

extraordinary effort– We expect failures, iterations and Pivots– Class is a “lab” - books/lectures are tools, not answers– Fail fast, learn quick, push you outside your comfort zone

Teaching team philosophy

• This class is taught using the “Startup Culture”– We’re tough, direct, fair - you need to be the same– Startup culture has no hierarchy - in this class you are an

entrepreneur - not a PI, lab mgr or center director– We’re your biggest supporters – we want you to succeed

• Question us, challenge us, push us as hard as we push you

• We don’t pretend to be domain experts, we know you are smarter than we are

Getting Out of The Building

• This class is not about our lectures• The class is not about your attendance• The class is about the work you do outside the

building• It’s the difference between a vision and a

hallucination

Our Expectations of You

• This is a full-contact, immersive class– All of you will be full participants – here and remotely– You will spend lots of time outside of your university– You all will do all the work assigned (and it is a lot

more than you probably realize)– No “dine and dash”

• If you think you are not learning, or you all cannot commit the time, see your NSF program manager

Team Deliverables

• Each Week– Lessons Learned presentation 5 minutes– Updated Lean LaunchLab blog– Hours of “outside the building” learning

• December Presentation– 20 minute Lessons Learned Summary

Syllabus

Each week• We teach you about the business model• You get out of the building and test hypotheses• Your team presents what you all learnedRepeat for 8 weeks

Syllabus for Today

• 9:30–10:30am Panel: Scientist and Engineers as Founders and Entrepreneurs

• 10:30–1:00pm Class 1: Business Model/Customer Development

• 3:00–4:00pm Workshop: Lean LaunchLab sftwr

• 4:00–5:00pm Workshop: Mentor Tutorial• 5:30–6:30pm Workshop: Unleashing

Creativity

Homework: Business Model Hypotheses – present tomorrow!

Syllabus for Tomorrow

• 9:00–1:00pm Class 2: Value Proposition• 1:00- 7:00pm Get Out of the Building• 7:00–8:00pm Workshop: How to Get out of the

Building while Protecting My IP

Homework: Value Proposition Hypotheses – present findings tomorrow!

Syllabus for Wednesday

• 9:00–1:00pm Class 3: Customers/Users/Payers• 1:00- 1:30pm Workshop: Emerging Success

Stories• 7:00–8:00pm Workshop: Customers, Customers

Homework: Customer Hypotheses – present findings Oct 18th!

Syllabus for Oct 18th - Nov 15th

• 9:00–1:00pm PST Classes 4 – 8•

Homework: You present findings every week to all teams

Syllabus for Dec 13th – 14th

• Dec 13th 9:00–5:00pm PST – Rehearsal Day at Stanford

• Dec 14th 9:00–5:00pm PST – Demo Day at Stanford

All team members required both days

The Lean LaunchPad

Panel: Scientist and Engineers as Founders and Entrepreneurs

Panelists: Kevin Dewalt Founder ClaimAway, Jason Lohn co-Founder, CEO of X5

Systems, Dave Merrill Founder, CTO of Sifteo, Kumar Goswami Founder, CEO of Kaviza

http://i245.stanford.edu/