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OBJECTIVE

In these slide show’s we are going to talk about the law of simplicity on John Maeda’s theory S.H.E : which stands for {SHRINK HIDE EMBODY}.The example that we have chosen, that exhibits his theory is the company Apple .

JOB’s BIO

APPLE COMPANY HISTORY

Industry: Computer: hardware,

Software, Consumer electronics, and

digital distribution

Founded: April 1, 1976 (incorporated January 3, 1977 as Apple

Computer, Inc.)

Founders: Steve Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc.

Steve Wozniak: is an American computer engineer and programmer who founded Apple Computer, Co. (now Apple Inc.) with Steve Jobs and Ronald Wayne.

Headquarters: Apple

Campus, 1 Infinite

Loop,Cupertino,California, U.S.

Number of

locations: 357 retail

stores (as of October 2011)

Key people: Tim Cook

(CEO)Arthur Levinson (Chairman)

Sir Jonathan Ive (SVP, Industrial Design)

Steve Jobs (Chairman, 1976-1985/2011;

CEO, 1997-2011)

REVENUE INCREASE US$ 108.249 billion (FY 2011)

OPERATING INCOME INCREASE US$ 33.790 billion (FY 2011)

PROFIT INCREASE US$ 25.922 billion (FY 2011)

TOTAL ASSETS INCREASE US$ 116.371 billion (FY 2011)

TOTAL EQUITY increase US$ 76.615 billion (FY 2011)

EMPLOYEES60,400 (2011)

APPLE PRODUCTS FROM DIFFERENT ERAS

Apple Macintosh

Model: M0001 (Lisa)Introduced: January 1984Price: US$2495CPU: Motorola 68000, 7.83 MHzRAM: 128K, later 512KDisplay: 9-inch monochrome screen

512x342 pixelsPorts: Two DB9 serial ports

Printer portExternal floppy port

Storage: Internal 400K SSDD floppy

optional external floppy ($495)OS: Macintosh GUI

(graphical user interface

Apple Newton

Model: H1000 Message PadAnnounced: May 1992Available: August 1993Price: $699.99 USCPU: ARM 610 (RISC) @ 20MHzRAM: 640K internal, 4MB PCMCIADisplay: 336 x 240 reflective LCDInterface: touch-screen w/ stylusPorts: RS422 serial, InfraredExpansion: one PCMCIA (Type II) slotOS: Newton OS v1.05

1983 • LisaThe first personal computer to use a GUI (Graphical User Interface). It contained a Motorola 68000 Processor running at 5 Mhz, 1 MB of RAM, two 5.25" 871k floppy drives, an external 5 MB hard drive, and a built-in 12" 720 x 360 monochrome monitor. Initial cost: $9,995.1984 • Mac 128kThe first affordable computer to include a GUI, and using the new 8 MHz Motorola 68000 chip. It came in a small beige case with a built-in black and white monitor, a keyboard, mouse, and a floppy drive that took 400k 3.5" disks—the first personal computer to do so. Initial cost: $2,495.

Apple Price History 1983-1984

PRICE HISTORY 2012

• Financial support• Student Discount support

APPLE PRODUCTS 2011

IMAC 27”inch Desktop IPhone 4s IPAD 2

MAC SALES

ENVIRONMENTAL FACTS ON IMAC COMPUTERS

Energy EfficiencyIMac is designed to be energy efficient right out of the box. It has even earned the EPA’s ENERGY STAR qualification for its low power consumption.

Eliminating Toxic SubstancesIt’s what iMac doesn’t have that makes it more environmentally friendly. It’s free of many harmful toxins, including mercury, arsenic, BFRs, and PVC.

RecyclabilityIMac is made from materials such as aluminum and glass, it’s more likely to be recycled and reused at the end of its long, productive life.

ENVIRONMENTAL FACTS ON IPHONE 4S

ENVIRONMENTAL FACTS ON IPAD 2

WHERE YOU CAN BUY THE APPLE PRODUCTS FROM?

The store or

online website

SHRINK- Apple Computer

• Taken out useless components • The Width of the mac

SHRINK-Apple

HIDE

The USB ports and other connections hidden away of the back of the new IMAC design

“The computer has infinite amount of capacity to HIDE in order to create the illusion of simplicity”

EMBODY

• “something we own feels can change how we feel”

• Word of mouth (viral marketing)-majority people desire one or owns on

• Top materials used- more desirable • Value for money- exquisite craftsmanship

etc.

EMBODY OF THE OPERATING SYSTEM

IMAC operating system capable of run windows as well as mac operating system

IMAC operating system is simple to use and therefore more friendly to use for dyslexia people because they can use the speech software capability

OVERALL

• Apple is all about SIMPLICIT• Concepts are simple • User friendly• Slick and clean interface/design