Post on 19-Jan-2017
Digital TransformationWhat makes a digital master?
Simon ShortEVP, Head of Customer Success, EMEA
sshort@salesforce.com@simonsishort
Digital Revolution in the Age of the Customer
UK Fashion Retailer The Take–Away : Companies that focus on technology without cultural change do not thrive in the digital age.
Become a Digital Master
Transformation management intensity
Dig
ital i
nten
sity
Fashionistas Digital Masters
Beginners Conservatives
The MIT Model
26%Increase
Up toProfitability
Digital Masters Win
Digital has informed and amplified customer
expectations
Digital is removing traditional constraints in
operations
Digital business models can reorder value chains and
create new opportunities
BUSINESSMODEL
CUSTOMEREXPERIENCE OPERATIONS
Digitally-modified businessCustomer Understanding Process digitization
New digital businessTop Line Growth Worker enablement
Digital globalisationCustomer Touch Points Performance management
Transforming Business Models The building blocks of transformation
#4 TechnologyFuse IT & business communities to build digital skills & transform technology platforms
# 1 VisionCreate a shared transformative vision of the digital future
# 2 EngagementEngage employees at scale to make vision a reality
#3 GovernanceEstablish strong digital governance to steer the course
Leadership is the Key to Digital Advantage
Sustain the Transformation
• Build Foundation Skills• Align Incentives & Rewards• Measure, Monitor & Iterate
Frame the Digital Challenge
• Build Awareness/Understand Impact
• Know your Starting Point• Craft Vision & Align Top Team
Focus Investments
• Translate Vision into Action• Build Your Governance• Fund the Transformation
Mobilize the Organization
• Signal your Ambitions• Earn the Right to Engage• Set New Behavior & Evolve Culture
Start your Digital Transformation Today
Brick-and-Mortar RetailerApps Company
Home Controls ManufacturerApps Company
Shopping Center OperatorApps Company
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