Post on 16-Apr-2017
© 2014 IBM Corporation @Sandy_Carter #TiEcon
The Internet of Things: What Really Matters?
Sandy Carter IBM General Manager Ecosystem Development
& Social Business Evangelist
@Sandy_Carter #TiEcon
© 2014 IBM Corporation @Sandy_Carter #TiEcon 2
$1B Invested by VCs in IoT
ventures in 2013
50% Funding for IoT companies up
in 2013 over 2012
26B IoT units installed by 2020
$300B Incremental revenue from IoT products and services
by 2020
Investment and Opportunity in IoT is skyrocketing!
Sources: Gartner “Forecast: The Internet of Things, Worldwide, 2013”, November 18, 2013; CB Insights, “Internet of Things Companies Haul In More than $1 Billion in Venture Capital in 2013“, March 18, 2014
© 2014 IBM Corporation @Sandy_Carter #TiEcon
TI
E Ecosystem
Integrated Solution
What Really Matters?
The Right
Focus
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
The Right Focus: Domain expertise
Opportunity Exists by Industry:
Automotive Asset
Management
Energy /
Utilities Healthcare
Home / Building
Automation Retail
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Industrial
#1 #2 #3 #4
Source: IDC, “Worldwide Internet of Things (IoT) 2013–2020 Forecast: Billions of Things, Trillions of Dollars”, October 2013
© 2014 IBM Corporation @Sandy_Carter #TiEcon
The Right Focus: Drivers of value
Value-driven use cases
Target the right “buyer”
- Facility manager vs IT
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
The Right Focus: Design will be a crucial differentiator
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User-centered design
Focus on the outcome, not the device
- Innovation Experiments
- Great storyboards and wireframes
- “Hills” focus on the value to the user
not features and functions
T
© 2014 IBM Corporation @Sandy_Carter #TiEcon
Data from Facebook
fed real-time onto
store racks
Social Hanger:
Domain, Driver of Value and Design
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
$237B Opportunity $370B Opportunity$187B Opportunity
AnalyticsData Cognitive
Integrated Solution: Opportunity
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*Source: Gartner, “Worldwide IT Spending Forecast”, January 2014
© 2014 IBM Corporation @Sandy_Carter #TiEcon
Integrated Solution: Long-term opportunities
Short-term opportunity:
Connectivity products
$60B By 2016
$180B By 2016
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Long-term opportunity:
Data, analytics
*Source: Harbor Research, “Markets: Where Will Value Be Created In The Internet Of Things & People?”, April 7, 2014
Connectivity
Products
Data,
Analytics
$0
$20B
$40B
$60B
$80B
$100B
$120B
$140B
$160B
$180B
© 2014 IBM Corporation @Sandy_Carter #TiEcon
Integrated Solution Example: IBM working with Honda
Collect Data about battery performance in EVs on the road
Optimize data to improve performance of EVs and
increase customer satisfaction
Analyze massive amounts of operating data
Device performance
Maintenance contracts
Warranties / recalls
Customer service
Other Opportunities:
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
Analyze and Optimize Unstructured Data Predicting irrigation needs based on conditions & weather
Collect 100B
sensor readings daily by 2020
Integrated Solution Example: OnFarm working with GA Flint River Basin
Reconcile and merge unstructured
data from multiple sources
Utilize multiple protocols and
technologies to build data from
devices
Collect Analyze Optimize
Crop
Weather Sensors
People
Other Opportunity Areas:
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
Integrated Solution Example: Streetline working with City of Los Angeles
Collect Parking spot data (garage, street, campus)
Optimize Parking usage to reduce city congestion
and increase motorist satisfaction
Analyze Demand for parking by hour of day and
location
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
End to End Technology &
Business Mentoring
Seek the expertise
you need to succeed.
Raise Capital
Get access to top VCs and funds.
Scale Globally
Go global with a partner network.
Ecosystem Value
Watson Talent Hub:
500+ subject matter experts Watson Developer Cloud:
1700+ engaged innovators
Watson Content Store:
$100M
Watson Ecosystem
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
Ecosystem Example: Connected Car
Predicts part
failure
Pay as
you drive
Insurance
Smart
Home
Sends alerts
to vehicle
Smarter City
Events:
Anti lock brakes,
Air bag deployed,
Vibration detected,
Location change
Schedules appointment
with car owner Unlock
my car
Find
my car
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
Ecosystem Example: Connected Car
Domain: Automotive
Ecosystem consisting of:
- Car manufacturers
- Parts suppliers
- Tire manufacturers
- Insurance company
- Emergency services
- Cell phone companies
- … more
Mentoring by:
Various participants in Ecosystem
Capital:
- VCs, car companies,
technology companies
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
Ecosystem: Digital mentoring is a recipe for success
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
IoT Marketecture: Collect, analyze and optimize data
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Industry Centric Solutions
Design
Operate
Manage
Analyze and Optimize
Collect and Connect
Se
cu
rity / P
riva
cy
Device protocols
Assets, Products,
Infrastructure
© 2014 IBM Corporation @Sandy_Carter #TiEcon
TI
EEcosystem: - Mentoring
- Capital
- Scale Globally
Integrated Solution: - Collect, Analyze, Optimize
- Focus on Long-term Profit
What Really Matters?
The Right Focus: - Domain knowledge
- Drivers of Value
- Design
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© 2014 IBM Corporation @Sandy_Carter #TiEcon
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