The Hitchhiker’s Guide to

Mobile Strategy

Presented by: Maribel Lopez

Follow on Twitter: @MaribelLopez

Top IT Concerns

Top Mobile Concerns

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Staffing Overall Mobile

Strategy

Mobile Content Mgmt. Managing Devices Risk/Governance App Development

Strategy

Security

2013 2014

Mobile Apps Are On The Rise

Right - t ime Experiences

The Future Of Mobile Is …….

Mobile Evolution

Examples of the 3 Phases

• Extend: Mobile web sites, SMS promotions

• Enhance: Mobile POS, push notifications

• Transform: Customized real-time offers, extending the distribution channel (e.g. Tesco’s trial of using your phone to select and purchase from a poster in a train station)

• Extend: e-scribing, patient data capture, medical test approvals

• Enhance: automatic tracking of drug samples, new patient education tools, video sales collateral on a tablet, equipment tracking

• Transform: video from the ambulance, remote patient diagnosis on a tablet

• Extend: signature capture

• Enhance: real-time dispatch, route optimization, GPS proof of delivery

• Transform: real-time location and condition monitoring of cargo, predictive equipment maintenance, augmented reality

Healthcare

Logistics

Retail

Navigate the Options

MOBILE STRATEGY COMPONENTS

Applications Analytics & Contextual Services

An Action Plan

• Build a reasonable security and mgmt. mobile policy for “ALL” devices

• Update “Data at Rest” and “Data In Motion” strategies

• Evaluate and deploy EMM, not just MDM

Extend

• Deploy a secure mobile app and content strategy

• Update and expand identity and authentication methods

• Perform 360° app security vulnerability testing Enhance

• Adopt contextual mobile security

• Build an Internet of Things (IoT) security strategy

• Update partner data access and data sharing strategies Transform

Maribel Lopez

mlopez@lopezresearch.com

@MaribelLopez

Phone: 415-894-5781