Post on 10-Apr-2018
8/8/2019 The Globe: A look inside the world of Global Spectrum Facility Management
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Around the GlobeSingapore Sports
Hub Deal CompletedP. 3
Iowa Events CenterMakes Record Profts
P. 6
Figure SkatingFinals At Labatt
P. 11
Wynkoop GMAt Chaifetz Arena
P. 16
Sandler CenterSets Event Record
P. 22
Global Spectrum Flagship Now Wells Fargo CenteGlobal SpectrumSets RecordsAt Curry CountyFair In Clovis, NM
In its first year of managing andcoordinating the Curry CountyFair in Clovis, NM, Global Spec-trum set new records for ticketsales and attendance as thou-sands of people from central toeastern New Mexico flocked to thesix-day fair from August 16-21.
More than 26,000 tickets weresold, an increase from 20,000last year, which resulted in grossrevenues of $255,976, nearly$60,000 more than last yearwhen the county governmentoperated the fair.
Kevin Jolley, Global SpectrumsGeneral Manager at the CurryCounty Event Center in Clovis,
which is locat-ed adjacent tothe fairgrounds,said he wasthrilled with theresults of thecompanys first-year efforts tomanage the fair.
Our entire full and part-timestaff at the Events Center workedextremely hard to increase the
number of events, activities, andservices for people attending theClovis County Fair, Jolley said.Once the county gave us thego-ahead, we began planning 10months in advance of the event.We used our Global Spectrumcontacts to bring in first-class
(Continued on page 2(Continued on page 7)
The Kansas City Wizards of Major League Soccer(MLS) have selected Global Spectrum to manageand operate their new home in Kansas City, MO, an
18,000-seat stadium, slated to open next summer.
Global Spectrum will provide innovative
management, marketing, and operations
at the new stadium, which features 33
luxury suites, two premium clubs, and a
60,000-sq. ft. entertainment plaza. Global
Spectrum also handles similar responsibilities
for MLS Philadelphia Union at PPL Park in Chester, PA,
MLBs National League Champion Philadelphia Phillies
at Citizens Bank Park in Philadelphia, PA, and the
NFLs Arizona Cardinals at University of Phoenix
Stadium in Glendale, AZ, among many others.
Global Spectrum will also book non-soccer eve
into the stadium. The company works with numero
concert promoters and traveling show produc
throughout North America and can utilize the
resources to create new and exciti
opportunities for the Kansas City Region.
Global Spectrum has an outstandi
reputation for managing similar facilit
throughout North America, said Ro
Heineman, Managing Principal and Preside
of OnGoal, owners of the Wizards. As we prepa
to open our new MLS home, we felt it was in o
best interest to hire the best firm to mana
and operate our stadium. We look forward
working closely with Global Spectrum in maki
Newly renamed Wells Fargo Center in Philadelphia, PA, after recent name change. (Story on Page 6)
Kansas City Wizards SelectGlobal Spectrum For New MLS Stadium
Fall 2010
Issue 51
Kevin Jolley
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NDUSTRY PERSPECTIVES
THE GLOBE
CORPORATE N
T
3601 S. Broad Street
Philadelphia, PA 19148
Phone: 215.389.9530
global-spectrum.com
Design:
Editorial: Ike Richman & Larry Rubin
By Mark DiMaurizioVice President, Technology Solutions
Comcast-Spectacor
Ihave a secret that many people in the public
assembly facility industry would find not only
interesting, but also beneficial. My company,
Comcast-Spectacor, knows my secret because
weve been capitalizing on its benefits and
broad applications. And, in my opinion, its only
going to get better.
Heres the secret let me whisper it into your ear
technology has become a revenue generator.
Did you hear me? For years, this simple fact may
have been discussed, but, for whatever reason,
no one paid it much attention. Thats not the
case any more.
Let me explain.
Unlike many companies that focus their
attention on sports, entertainment, and facility
management, Comcast-Spectacor is light
years ahead in the utilization of eCommerce
and technology. Having worked at a league
headquarters in New York City, I can assure you
that competency is sporadic for professional
teams when it comes to technology usage and
resources.
Comcast-Spectacor has some significant
advantages to allow the company to accelerate
efforts into revenue generation through
technology. One, is that our parent company,
Comcast, operates on the cutting edge of
technology. Another is that Comcast-Spectacor
owns numerous diverse entities in sports,
entertainment, and management, which
provides expertise and input in various niches
across the vertical industry chain.
I am proud to say that we make good business
decisions that make good sense for the
company. In order for Comcast-Spectacor to
allocate resources toward technology, there has
to be a positive ROI. In simple terms, it needs
to move the needle on our businesses. And Im
not speaking of implicit measures; Im speaking
of explicit, tangible, revenue generation. Letslook at examples of how technology is used
across the Comcast-Spectacor universe to help
ensure that were a consistent world-class
organization in all of our businesses.
The first thing I believe as a differentiator
is that we have a separate department for
sales and marketing technologies (profit
centers). This allows us better integration with
the business and quicker reaction time by
aligning technology initiatives with sales and
marketing. That usually means CRM, marketing
automation, and focused interactive marketing.
Another differentiator is knowledge sharing.
Because our businesses cut across related
industries, we not only have a good knowledge
base and formal knowledge sharing touch
points, but some of our businesses have an
advantage by being able to leverage resources
and systems that they would not be able to
otherwise obtain.
For example, our CRM system, Salesforce.com,
allows us to leverage our purchasing power and
internal experts to our other businesses at a
significant discount. In the area of marketing
automation, we have experts in our company
who live it daily. I truly believe that we have
a healthy understanding of the relationship
between our current customers and futurecustomers. In order to sustain a successful
business, we need to retain customers, and
generate/nurture future customers. The
technology that we utilize helps us achieve that
goal. Just as a sales person who upon meeting
a prospect in person can detect their body
language, we have technology that detects
digital body language. We help ensure that
sales people and marketers are as efficient
as possible by utilizing web tracking in order
to read their digital body language. We have
decreased sales cycles and increased conversion
rates. Increasing the prospect database, as well
as nurturing them, ensures that technology is a
game changer.
There is the business side to applying
technology that is equally important. Im proud
to say that the principles of the core Comcast-
Spectacor business apply here, as well. We
take a pragmatic approach to technology. Just
because all the cool guys are doing it is not
enough reason to adapt it. Of course, we do
dip our feet into the pool, but again, were a
business, so the allocation of resources to the
technology needs to make business sense.
Social media, interactive media buys, and viral
web sites are some examples where technology
and business ROI are constantly evaluated.
Those initiatives that are not effective aredropped, while those that make a difference are
fostered and shared.
Now you know my secret. At Comcast-
Spectacor, technology has become a revenue
generator. Were able to leverage, resource,
evaluate, foster, share, and report across all
of our properties the technologies that make a
difference in our businesses. I believe that with
our professional sports teams (Flyers, 76ers)
were at the leading edge of sales and marketing
technologies, but to be able to leverage it
across our other businesses, from Paciolan to
New Era Ticketing to Global Spectrum, gives us
an edge.
New Technology UtilizedAs Revenue Generator
The Singapore Sports Hub Consortium, a group ofseveral international companies that includes GlobalSpectrum, was thrilled when, after more than two years, a
contract was signed to pave the way for the construction
of the $1.33 billion Singapore Sports Hub in Singapore. As
part of the public-private partnership, Global Spectrum and
PICO, their partners in Asia, will m anage the facilities in the
multi-purpose sports and entertainment complex.
The Singapore Sports Council estimated an April 2014
opening for the new stadium, which will cater to both sports
and non-sport events. The centerpiece of the project is the
55,000-seat stadium with a retractable roof, with other
highlights including a 6,000-seat indoor aquatic center, a
41,000-sq. ft. commercial space, a beach volleyball court,
a rock climbing wall, a sports library, a sports museum,
and restaurants.This was a long process, but it was well worth the wait,
said Mich Sauers, Comcast-Spectacor Senior Vice President
of Business Development.
The new stadium will feature a cooling system that will
keep fans in the individual seats comfortable. The 20,000 seats
closest to the bottom of t he arena can also be brought forward
over the running track right up to the edge of the field during
soccer matches, to bring fans closer to the action. The movable
tier seating system can also be configured for cricket and rugby
matches in the stadium.
Global Spectrums connection to the Sports Hub could mean NBA
basketball or NHL hockey could be on display in Singapore in the future.
Were keen on exploring an exhibition game for the 76ers, either
with a local side or another NBA team, John Page, Global Spectrums
COO said. Bringing them to Singapore is also an option, and our
relationships with the NBA and NHL will be of help. Were also looking
at the Singapore Indoor Stadium, and wed like
World Wrestling Entertainment event there, as wel
The consortium tasked to design, build, finance
the hub is led by engineering and construction f
Singapore, and includes designers Arup Sport and
and events company World Sport Group.
Global Spectrum will work with World Sport Group to e
round calendar of events for the hub that will appeal
non-sports enthusiasts.
We want to make sports entertainment part of the ev
culture. Whether its family shows, music concerts, or
truck event, we want to bring whatever makes sense
Page added.
Mich Sauers (front row, right), Comcast-Spectacors Senior Vice PresideDevelopment is part of signing of contract for new Singapore Sports Hub.
Singapore Sports Hub Deal Signed, SealedConstruction To Begin
Several executives from Comcast-Spectacor entsignaling opening of Trade Show at Internatioof Assembly Managers (IAAM) convention anHouston. Comcast-Spectacor sponsored IAAMat trade show.
Mich Sauers (center), Comcast-Spectacors Senior Vice President for Business Development,receives Legacy Award from International Association of Assembly Managers (IAAM) atindustry organizations annual convention and expo in Houston. With Sauers are DeanDennis (right), Global Spectrum Vice President for Business Development and ClientRelations, and Michael Taormina, former Chair of IAAM Foundation.
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FanOne MarketingDrives Nets SeasonTicket Holder RenewalsFanOne Marketing developed and deployed a highly
targeted email and personalized URL (PURL) campaign
for New Jersey Nets Basketball in an effort to
increase their season ticket holder renewals.
The campaign was highly successful,resulting with a 51 percent open rate, an
eight percent increase in renewals from
last year, and a 52:1 ROI. As a result of this
campaign, Nets Basketball inked an 18-month deal with
FanOne Marketing for full-service database marketing
technology and strategic consulting.
As the Nets prepare for the 2010
11 NBA season, their first at the
Prudential Center in Newark, NJ,
they now have plenty of new content to incorporate into
their marketing and renewal process.
Fargodome PicNew Era As NeTicketing CompThe Fargodome Au
municipal authority that
Global Spectrum-manag
in Fargo, ND, has o
New Era Tickets as its
company for events at
seat venue.
Under the terms
of the new
agreement, the
Fargodome stand
its revenue. The fa
commission for su
a source of revenu
Era proposal allow
set the fees, according t
General Manager of the F
Ovations LEEDing By ExampleAt Portlands Rose Garden ArenaOvations Food Services has helped the Portland Trail Blazers
earn LEED Gold status for the teams sustainability efforts at
the Rose Garden Arena in Portland, OR.
Ovations earned recognition by having
a sustainable purchasing policy,
using almost exclusively compostable
disposables, sourcing almost 40 percent of food and beverage
locally, purchasing ENERGY STAR appliances and electronics,
using environmentally safe cleaners, and diverting almost 70
percent of waste to recycling, composting, and biodiesel.
Each member of the Ovations team at the Rose Garden Arena
plays a part in making it a sustainably operated facility, and
without these efforts achievements like attaining a LEEDGold certification would not be possible.
Ovations Food Services Now ServingAt Palm Beach County Convention Center
In an effort to further enhance the customer experience at the Global Spectrum-
managed Palm Beach County Convention Center, Palm Beach County named
Ovations Food Services as the new food and beverage operations services
provider for the 350,000-sq. ft. venue in West Palm Beach, FL.
It is our sincere commitment to provide the ultimate customer experience every time a visitor
comes through the doors of the Palm Beach County Convention Center, said Dave Anderson,
General Manager of the Palm Beach County Convention Center. Ovations Food Services has an
outstanding reputation for their superior quality service and experience.
Paciolan and StubHub agreed to a multi-year partnership to integrate Paciolansowerful ticketing solution into the StubHub
cket resale platform. With this partnership,
ollege athletics programs using Paciolans
cketing software can opt in to the program
nd electronically integrate with StubHub.
ectronic integration enables tickets to
e purchased and then emailed instantly
o buyers using the schools print-at-home
delivery. Sellers are
able to list their tickets
seamlessly through
the university athletics
website without the worryof having to ship or FedEx
the tickets after the sale.
orida State University and Purdue
niversity, two of Paciolans existing 98
ollege athletics partners, will be the
first programs to leverage the StubHub
and Paciolan combined offering for the
current NCAA college football season.
Additional schools will be coming on board
in time for basketball season.
The partnership strengthens Paciolans
current ticket resale platform by offering
a new option for teams to choose an
open market resale model with StubHub
providing access to millions of
consumers.
We are thrilled to partner with
StubHub to offer an innovative
ticket resale option to collegeathletics organizations and their
season ticket holders, said
Dave Butler, Chief Executive
Officer of Paciolan. The
StubHub integration also offers
athletics programs greater
reach to attract new buyers to purchase
premium tickets, fill empty seats, and
increase game-day revenues.
The partnership also provides schools
with the ability to build a database of new
prospects tied to the secondary market.
Season-ticket holder retention is another
added benefit for participating universities.
Through the partnership, they gain
the additional confidence to
renew for the following season
knowing that there is a convenient,
university-supported method to
resell their unused tickets.
Paciolan, StubHub Launch Ticket Partnership
Phone: 215.389.9530comcast-spectacor.com
Phone: 215.389.9558global-spectrum.com
Phone: 813.948.6900ovationsfoodservices.com
Phone: 610.408.9460neweratickets.com
Phone: 215.281.7529frontrow-marketing.com
Phone: 949.823.1636paciolan.com
St. Josephs UniversityPartners With New EraFor Basketball TicketsSaint Josephs University in
Philadelphia, PA, has entered into a
partnership with New Era Tickets to
handle Internet and telephone ticket
sales for Hawk mens
and womens basketball
games beginning with
the 2010-11 season.
New Era will offer
tremendous support and
convenience and allow
us to provide enhanced
customer service for our
loyal fan base, said Don
DiJulia, Saint Joes Director
of Athletics.
Paciolan ContinuesTo Build MomentumIt has been a little more than six months
since Comcast-Spectacor acquired Paciolan,
and the feedback from clients and the
industry has been tremendous.
To date, Paciolan has
renewed 21 clients,
representing all major
market segments, to long-
term contract extensions.
These long-term renewals
showcase the confidence in the company
and demonstrate that Paciolan is in the
strongest position it has been in 30 years.
Profitable, growing, and well
capitalized, thanks to its parent
company Comcast-Spectacor
Focused on technology with the
next generation of product solutions
Wide-reaching through
consumer marketing programs
and partnerships
Today Paciolan is:
Ovations Rep2010 Inc. 500Of Fastest-GrPrivate CompOvations Food Servi
again made the Inc. 5
fastest-growing, priva
in America.
Inc. 5000 is a prest
of Americas fast
companies, ranked
growth from 2006 th
Ovations has moved
of 2,852 on Inc. 500
on the companys
growth rate. Alon
prestigious ranking,
also been ranked
seventh in top
10 companies as
job creators, and
16th in top 100
companies by
employee count. This
time Ovations has b
on Inc. 5000s list w
of 2,923 in 2008.
Russ Chandler JoinsComcast-SpectacorAs Exec. VP, Finance
Comcast-Spectacor, parent company
of Global Spectrum, named Russ
Chandler as the companys new
Executive Vice President and Chief
Financial Officer.
Chandler joins Comcast-Spectacor
after an 18-year career at Comcast
Cable where he most recently served as
Senior Vice President of Programming.
For the past nine years, Chandler oversaw development
activities for all of the Comcast-owned and managed
networks, including Versus, The Golf Channel, and E!
Entertainment.
Russ brings a tremendous amount of experience
in dealing with numerous sports properties and
entertainment entities to us at Comcast-Spectacor,
said Peter Luukko, Comcast-Spectacor President and
Global Spectrum Chairman. We will rely heavily on
Russ as we continue to grow Comcast-Spectacor into a
total entertainment provider.In addition to assuming his new responsibilities,
Chandler will also join Comcast-Spectacors Office of
the Chair. As the firms executive management group,
the Office of the Chair also consists of Chairman Ed
Snider, Vice Chairman Fred Shabel, President Peter
Luukko, Executive Vice President and General Counsel
Phil Weinberg, and Sandy Lipstein, Emeritus.
During his more than 18 years at Comcast, Chandler
participated in the launches of several new networks,
including PBS Kids Sprout, TV One, and Comcast
SportsNet Chicago.
Russ Chandler
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THE GLOBE
Matt Homan (left), General Manager of the Iowa Events Center, Des Moines, IA,presents Polk County Board of Supervisors with check for $536,563 that repre-sents Iowa Events Centers prot for scal year 2009-10.
hree borrowed basketball courts from Sun National Bank Center, Trenton, NJ,ens Falls Civic Center, Glens Falls, NY, and Mullins Center, Amherst, MA, allowsassMutual Center, Springeld, MA, to host AAU Basketball Tournament.
Polk County (IA) Supervisors Chairman,Contract Administrator for theIowa Events Center in Des Moines, IA
When I first took office on the Polk County
Board of Supervisors, the decision already
had been made to build Wells Fargo Arena
and Hy-Vee Hall, which along with Veterans
Memorial Auditorium and the Polk CountyConvention Complex make up the Iowa Events
responsibility for the board at that time w as to ma
facilities ran as efficiently as possible with the lea
county taxpayers.
Ill be the first to admit that I was very concern
would be looking at fairly large operational subsid
years. After all, the annual subsidy for only Vetera
Auditorium and the Polk County Convention Com
tionally had been in excess of $800,000.
After researching experiences of similar facilities
country, it became evident that we needed a p
management firm for our buildings. Following ini
tion with three companies, one rose to the top.
Global Spectrum was our selection. Since engagin
pany to operate/manage the I
Center facilities, Polk County ha
provide any subsidy for the entire
This is unheard of in the conve
industry. Polk County received
$84,355 in 2007, $355,180 in 2008 and $77,114
On July 21, Global Spectrum notified Polk County
receive a profit of $536,563 this year. This is the la
since the Iowa Events Center began operations i
brings full circle the impact the Iowa Events Cente
on our community.
The success of the Iowa Events Center reaches be
town Des Moines.
It has provided additional economic impact on ou
bringing money to area restaurants and hotels.
and exhibit events such as the AQS National Q
Expo, 2010 National Pheasant Fest, 26th annual
Games, Iowas Premier Wine and Food Expo, and
bring people from throughout the country to se
County has to offer. With great concerts, Wells Farg
continue to be the place to go for a quality concert
It has to be considered a success anytime you c
public facilities such as these without an annual s
partnership between Polk County and Global Spe
has been a win-win for Polk County taxpayers.
FACILITY N
T
client SPEAKwith Tom Hockensmit
Tom
NCAA Wrestling Finals At Two GlobalSpectrum Venues in 2011, 2013
The NCAA announced it will hold its prestigious Wrestling
Championships in 2011 and 2013 at two Global
Spectrum-managed arenas the Wells Fargo Center in
Philadelphia and the Wells Fargo Arena
in Des Moines, IA, respectively.
Polk County officials in Iowa are extremely excited
about the recent awarding by the NCAA because
Iowa has been a hotbed of scholastic wrestling
competition from grade schools to universities for many years.
It will be the first time in 10 years that the NCAA
Championship will be returning to Iowa.
Jamie Pollard, Iowa State University Athletic
Director, said the NCAAs selection of Des Moines
and the Wells Fargo Arena represents a major
accomplishment for the area. It will be the eighth
time that Iowa State has hosted the national event.
Iowa State wrestling fans, our Cyclone wrestling student-athletes,and fans of the sport throughout our state are the biggest winners
in the successful bid, he said.
Matt Homan, Global Spectrum Regional Vice President and General
Manager of the Wells Fargo Arena, said the NCAA wrestling event
will be exciting and will generate a significant economic benefit for
the Des Moines area.
This is a major championship event that we are getting. We are
honored with the NCAAs decision and appreciate all of the work
our partners have done to make this a reality, he said.
Global Spectrum, UNICEFPartnership Goes On-LineThe first ever partnership between UNICEF and an organization
to raise funds not in direct response to an emergency, began
between the United Nations organization and Global Spectrum
as the Global Spectrum employee page now appears on the
Internet. The website for company employees to donate is www.
unicefusa.org/global.
Mary Ann Saleski, Senior Vice President,
Comcast-Spectacor Foundation, created the
initiative for this pilot project, along with the
Global Spectrum Charities Committees .
We urge all Global Spectrum employees to
visit the website and be generous in making
a donation to UNICEF, Saleski said. A giftmade before an emergency occurs means
that UNICEF can direct resources to where the need is greatest,
and work proactively to lessen the impact of future disasters on
the worlds children.
Jennifer Carpenter, U.S. Fund for UNICEF, congratulated Saleski
and the Comcast-Spectacor Foundation for initiating the new
program.
You have our sincere thanks for your role in bringing together
our two organizations for the benefit of the worlds children.
We are grateful to Global Spectrum for the compassion and
generosity of its employees, and we are inspired by the good we
can do together, said Carpenter.
Global Spectrum Flagship NowWells Fargo Centerhe Wachovia Center, flagship arena of Global Spectrum,
as changed its name to reflect the banks name change.
he 21,000-seat Wachovia Center in Philadelphia has
hanged its name to the Wells Fargo Center.
he Wells Fargo Center is one of the premier entertainment and sports
enues in the country, home of the NHLs Eastern Conference Champion
hiladelphia Flyers, as well as the NBAs Philadelphia 76ers.
obal Spectrum also manages the Wells Fargo Arena in Des Moines,
hich is part of the Iowa Events Center complex.
As the owner and operator of the arena, Comcast-Spectacor is honoring
e contract as it was agreed upon with the bank that the successor shall
eep the naming rights of the facility, said Peter Luukko, President of
omcast-Spectacor and Chairman of Global Spectrum.
IEC Introduces Comprehensive BlogThe Iowa Events Center recently added another component to their
social networking plan by developing a blog. The blog was created to
give fans an inside look at the facilities and events throughout the year.
From behind-the-scenes interviews to past event set lists, the goal is to
provide entertainment for fans and highlight shows at the four facilities.
To see more, go to www .eventscenterallaccess.wordpress.com.
FACILITY NEWS
Iowa Events Center Marks Record Year
The Iowa Events Center in Des Moines, IA, notcheda record year for profits in fiscal year 2009-10, as489 events contributed to a profit to Polk County for
$536,563.
This remarkable accomplishment is a result of the diligent work done
on behalf of Global Spectrum to responsibly manage revenues and
expenses throughout the year. While the number of events held at
the IEC was higher than projected, eight percent against budget also
reduced indirect expenses.
General Manager Matt Homan was pleased to present the Polk County
Board of Supervisors with the great news at a July 21 budget hearing
where a check presentation was made.
(Continued from page 1)
Curry County Fair Sets Recordentertainment acts, which eventually produced near sellouts for twoindoor and two outdoor concerts.
Jolley said Global Spectrum was more aggressive in its marketingapproach this year than had been used in previous years. We utilizednewspapers, radio, and television to create awareness and stimulateattendance with potential attendees from Clovis to Albuquerque. Thespots and ads were all done in-house, with Jan Riley, a part-time EventCoordinator, providing a great deal of creative assistance, he said.
Global Spectrum also reached out to area groups and businesses thathadnt been involved in the fair in previous years to involve them incustomer services and exhibition opportunities.
Jolley said the contributions of the Operations Department, Foodand Beverage, Finance and Administrative personnel resulted inone of the smoothest and most efficiently run Clovis County Fair
operations ever.
Global Spectrum Courtsulll Tournaments Needs
our basketball courts from as many Global
pectrum-managed venues provided the stage
r one massive tournament in Springfield, MA,
e Mecca city of basketball, for the Annual AAU
asketball Tournament at the MassMutual Center.
he three-week event attracted young people,
arents, and coaches from all over the world to
pringfield. It also brought in NCAA Division I, II,
nd III coaches and scouts.
o host the event, the MassMutual Center needed four basketball courts
accommodate the number of teams playing in the tournament. An
ert went out to other Global Spectr um buildings for basketball courts
order to supplement the MassMutuals single court. MassMutual
enter was able to secure courts from the Sun National Bank Center in
enton, NJ, Glens Falls Civic Center in Glens Falls, NY, and the Mullins
enter in Amherst, MA.
his is truly a perfect example of Global Spectrum facilities working
gether all for one, one for all.
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N THE COMMUNITYIowa Events CenteTeam Takes FirstIn Extreme RaceA team representing the Iowa
took first prize in the Des Moine
Race in August.
Hosted by the Des Moine
Chamber, the race, a s
CBS-TV hit Amazing Ra
participants to work t
team to solve clues a
various tasks througho
Carrie Jackson, Tim
Alissa Cunningham of Gl
and Bob Newell of O
Services defeated the
and were crowned cham
home the top prize. Tkicked off at Wells Far
various Iowa Events
members volunteered
the race a success.
Fargodome AiFargo Pupils
For the third year
Fargodome, Fargo,
the host site for the
United Way of Cas
Supply Drive.
The School Supply Drive provid
supplies to students from Cass
(MN) counties in need. More th
of students that receive back
free or reduced lunch. Meetin
used for two weeks to pack back
backpack distribution on Augu
There were 4,400 backpacks
boys and girls from the Fa
community. This years donat
13 percent over 2009, when mo
backpacks were distributed.
Sandler Center Thanks Hundreds Of VolunteersThe Sandler Center for the Performing Arts, Virginia Beach, VA,
knows that one of its greatest assets is the commitment and
support it receives from its community volunteers.
The sheer number of hours these
individuals have given to thefacility is immeasurable. Global
Spectrum hosted an authentic
Mexican fiesta in honor of more
than 300 volunteers to thank
them for their dedication on
June 24.
Volunteers enjoyed authentic
Mexican cuisine, a private
showing of professional salsa
dancers, a free dance lesson, a
canvas Sandler Center tote bag,
games, prizes, and more.
n only its second year, the annual Winterfest of
Wheels at the Sioux Falls Convention Center,
oux Falls, SD, raised $10,000 for Cure Kids
ancer, a figure that doubles the $5,000 raised
its first year.
We are extremely pleased with the
artnership we have forged with Global
pectrum in order to host this great
vent. It is important to have an organization
at manages the Sioux Falls Convention Center
nderstand the industry and work with us on
owing attendance and vendor participation for
ars to come, said Karen Leisinger, of WOW
oductions, organizers of the show. Showcasing
ese premier vehicles to the public, while helping
ure Kids Cancer, is something we are proud to
bring to Sioux Falls and the surrounding region.
In 2010, the show grew to over 6,000 people in
attendance and 130 unique and premier vehicles.
Special show highlights included an expanded
Ditch Your Man room for the ladies,
guest appearances by Miss Car Craft
and Mrs. South Dakota International,
rarely seen collector cars, Saturday
seminars, and a model car contest, in addition to
daily door prizes and cash drawings.
We are thankful that we have the opportunity to
work with Winterfest of Wheels and host an event
that ultimately gives back to our community in
such an important way, said Scott Kavanaugh,
Global Spectrums General Manager.
Hundreds of Sandler Center community volunteers enjoythank you party.
Backpacks are prepared for distribugirls at Fargodome in Fargo, ND.
At Winterfest of Wheels at Sioux Falls Con-vention Center are (from left) Kelsey Heer,a cancer survivor; Jim Christensen of WOWProductions; Karen Leisinger, WOW; DaveLeisinger, WOW; and Kim Haiar, Cure KidsCancer. Show raised $10,000 for Cure KidsCancer.
At Global Spectrum-sponsored Senior Dance at the MiamiBeach Convention Center are (from left) Je Rugg, GlobalSpectrums Marketing Manager at Miami Beach ConventionCenter; City Manager Jorge Gonzalez; CommissionerMichael Gongora; Commissioner Jonah Wolfson; MayorMatti Herrera Bower, and Commissioner Deede Weithorn.
verland Park Convention Center (OPCC) presentsholarships to Johnson County Community College (JCCC)linary students. Taking part are (from left) Brett C.tchell, General Manager, OPCC; students Jennifer Klem,
ayla Kritski, and Ona Ashely; Tracy Roberts, Director ofles and Marketing at OPCC; and Troy McKenna, DirectorFood and Beverage at OPCC.
Winterfest of Wheels DoublesDonation At Sioux Falls Center
IN THE COMMUNIEC VolunteersAt Dam To DamOver 20 people representing the Iowa E vents
Center volunteered their time during the larg-
est 20-kilometer race in the nation, Dam to
Dam, in Des Moines, IA, on June 5. As a host
of the water station at mile marker four, the
IEC volunteers cheered on the runners and
offered support to those participat-
ing in the race.
Dam to Dam is Iowas Distance Clas-
sic and ranks as one of the best long
distance races in the United States.
Palm Beach AssistsIn Rebuilding HomeEmployees at the Palm Beach County Convention
Center, West Palm Beach, FL, volunteered with
Rebuilding Together to help a local resident
rebuild her home from June 21-24.
The home belongs to Annie
Gibson, 69, who is the
caretaker of her 87-year-old
mother. Employees painted
the kitchen and house exterior, installed
doors, and changed all window screens.
It was a rewarding experience that will be
installed in the venues yearly community
initiative.
OPCC Selects CharityRecipient Of The YearThe American Heart Association (AHA) was
named Overland Park Convention Centers
(OPCC) 2010 Charity Recipient of the Year.
In 2010, the organization held three major
fundraising events at the OPCC, including
their Heart Ball, Go Red for Women Luncheon,
and Festival of Wine & Food. Money raised
by AHA at these events went toward their
mission of building healthier lives, free of
cardiovascular diseases and stroke.
Knowing that cardiovascular diseases and
stroke are the #1 cause of death in the United
States, employees at the OPCC supported
AHAs mission, wearing red to work on Wear
Red Day, and making financial contributions.
The AHA was named OPCCs Charity
Recipient of the Year because cardiovascular
diseases and stroke affect so many people in
our community, said Global Spectrums Brett
C. Mitchell, General Manager at the OPCC. We
hope our efforts this year have helped raise
awareness and funding for their remarkable
organization.
Global Spectrum sta at Iowa Events Center, Des Moines, IA, dis-tribute water during rain-soaked Dam to Dam 20k run throughPolk County in June.
One of 21 rst-time donors gives blood at UnitedBlood Services Blood Drive at Fargodome in Fargo, ND.
Free Senior EventsAt Miami BeachConvention CenterGlobal Spectrum has partnered
with the City of Miami Beach Parks
and Recreation team to host com-
plimentary quarterly events for the
senior community.
These complimentary
events give Miami
Beachs senior residents
the opportunity to
mingle and meet new
friends, as well as enjoy an evening
of food, fun, and dancing.
Blood DriveAt FargodomeThe Fargodome, Fargo, ND, hosted its
second annual blood drive (June 24). Along
with providing space for the blood drive,
the Fargodome donated tickets to upcoming
events, had food and beverages donated
from Famous Daves and Pepsi, and arranged
local radio stations to provide coverage of
the event.
Global Spectrum Aids Miamieach Education Fundobal Spectrum hosted over 13,000 attendees
th the American Institute of Architects at the
iami Beach Convention Center in June and
ollaborated to donate hundreds of new bags
nd flip flops to local area teachers through The
ducation Fund.
eveloping a partnership in early 2009, Global
pectrum communicates this
pportunity to each individual show
ganizer to ensure that any and all
nused items are put to good use.
he Center for Educational Materials is a program of
he Education Fund, a nonprofit organization that
orks side by side with the private sector to direct
sources where they are needed most in Miami-
ade County Public Schools, the fourth-largest and
ne of the poorest school districts in the country.
THE GLOBE
Presenting award and donation are (from left) OPCCsKelly OHagan, Marketing Manager; Brett C. Mitchell,General Manager; Tracy Roberts, Director of Salesand Marketing; Nicole Stuke of the American HeartAssociation; Brooke Taylor, Event Manager; JenniferEverett of the American Heart Association; AmyWorden, Sales Manager; and Troy McKenna, Director
of Food and Beverage.
T
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FACILITY N
THE
FACILITY NEWS
A record-crowd of over 5,000 attend DayArena, Orlando, FL, rst ever DayGlow earena setting.
Sir Paul McCartney (second from left) gets royal treatment backstage at newly renamed Wells Fargly Wachovia Center) in Philadelphia, PA, on second of two consecutive back-to-back sell-outs (A(from left) Live Nations Jim Sutclie and Geo Gordon and Global Spectrums Joe Sheridan and D
The Global Spectrum Marketing Conferencethis year brought over 85 marketers fromobal Spectrum-managed facilities in the
nited States, Canada, and the United Arab
mirates to Des Moines, IA, in June.
om engaging roundtables designed to
otivate the group to generate additional
venue for their facilities to motivational
peakers, the participants were able to hone
eir marketing skills and take new ideas back
their buildings.
hroughout the week, conference-goers were
ble to see all that Des Moines has to offer,
om participating in an Amazing Race-styleam exercise downtown, to experiencing
me of the popular nightlife spots. Teams
the Amazing Race were challenged to pitch
news story to a local television station.
Other tasks, included proposing new group
sales strategies to Wells Fargo Arena tenants,
creating ideas to generate revenue for local
companies, and pitching a new identity for the
city of Des Moines.
The group stayed true to the farm roots of
the state by practicing their best hog calling,
complete with coaching from a recent Iowa
State Fair winner, and participating in pedal
tractor races at a rural barn one evening.
Each Global Spectrum marketer left the
conference motivated for the coming
year with new ideas and tools for their
creative toolbox.
The Iowa Events Center thanks Bob Schwartz,
Global Spectrum Vice President of Marketing;
Peter Luukko, Comcast-Spectacor President
and Global Spectrum Chairman; and John Page,
Global Spectrum COO, for the opportunity to
host these highly provocative meetings.
UCF Arena Hosts Busy Holiday WeekendA busy Labor Day weekend, which included two sold-out shows, took place at the UCF
Arena on the campus of the University of Central Florida in Orlando.
On Friday (September 3), the UCF Arena was the first arena to ever host DayGlow 3D,
The World Largest Paint Party. The event sold 5,000 tickets, making it the most highly
attended event in the history of DayGlow and a sell out for the UCF Arena. Event goers
danced through the night while being c overed in neon, water-based paint that glowed
under the black lights placed throughout the arena.
On Saturday, the arena operations staff quickly changed over t he
arena for the first ever Game Day Chill Zone. The Chill Zone is an
event created by Global Spectrum staff that allows the UCF Arena
to become a part of the game day atmosphere for UCF home
football games. Global Spectrum staff partnered with local retail
stores and media partners to create and promote the Chill Zone, which features over 10
flat screen TVs and a two-story movie screen broadcasting games throughout college
football; video game setups with all the latest
games and technology; and concessions
offering the most popular tailgate food and
beverages. The free Chill Zone brought in astrong crowd for the first event and will be
open for all home UCF Football Games.
Another quick changeover after Chill Zone
allowed for the UCF Arena staff to open
doors on Sunday for a sold-out Paramore
show. With guests Kadawatha, New Found
Glory, and Tegan and Sara, Paramore took
the stage in front of a crowd of over 7,800
and brought an exciting end to a very busy
weekend at the arena.
Pro Hockey ReturnsTo Augusta Arena
After a two-year hiatus,
hockey returns this seaso
Brown Arena in Augusta,
Augusta RiverHawks of
Professional Hockey Leag
to the ice.
The team has taken on the tas
with the community and local
establishing a great rapport with
There is much excitement in the com
hockey returning to Augusta. The
has several theme and sponsored n
and hopes to continue to add even m
Ticket Sales RecordsAt Augusta ComplexLady Antebellum, a band
with two of its three
members originating
from Augusta, GA, set
a record (June 18) of
seven minutes for a ticket
sellout for its November 15
performance at the Augusta
Entertainment Complex.
Lady Antebellum broke the existing
record of 24 minutes set exactly
six months earlier by Carrie
Underwood. Greater RichmondConvention CenterBests Annual BudgetIn a difficult economy, the
Greater Richmond Convention
Center in Richmond, VA,
reported stellar financial results
for their fiscal year ending
June 30. Through revenue
enhancement and expense
reduction, their efforts showed
an improvement over budget of $884,684.
The Global Spectrum-managed facility
hosted 512 events, attracting 296,718attendees through its doors during the year.
Like a lot of people in these tough times,
we have been asked to do more with less,
and with a lot of perseverance, we did
just that and in a big way, said Michael
Meyers, General Manager for the Greater
Richmond Convention Center.
This is the eighth consecutive year that the
Greater Richmond Convention Center has
exceeded budget.
2 THE GLOBE Global Spectrum Marketing professionalsduring old fashioned Iowa hog roast.
Annual Meeting For Global SpectrumMarketing Experts
Greg Bennett opens 2010 Global SpectrumMarketing Conference with presentationon Consultative Closing and SuccessfulSales Mindset.
Marketers do their best to pitch TempletonRye Founder and President Scott Bush onsponsoring an upcoming event.
Lily from Green Yoga House helps GlobalSpectrum marketers discover new waysto relieve stress.
nners of rst annual Schwartzy Awards, given at 2010obal Spectrum Marketing Conference: Front Row (fromft) Stan Macko (UCF Arena), Carlie Hajduch (Iowa Eventsnter), Mike Killion (Santa Ana Star Center), Marissamalonis (MassMutual Center), Kris Packer (Fargodome),b Schwartz (Global Spectrum Vice President of Marketing).cond Row (from left) Alicia Cintron (Constant Center),egan McClure (Budweiser Events Center), Joe Capitanelli. Charles Convention Center), Deborah Kime (Johnbatt Centre).
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PEOPLE & PLACES PEOPLE AND PLA
THE
Carl Driscoll has been promoted to Operations Coordinator at the Colonial Columbia, SC At the BankUnited Center in Coral Gables, FL, on the campus oof Miami, Billy Fuchsman joins as Box Office Supervisor, and John James D
aboard as Operations Supervisor Emily Begley, has joined the Duke Energy ConCincinnati, OH, as Marketing Manager In news from Comcast-Spectacors HumDepartment, Nicole Cammarota has been promoted to Director of Human Resoon Global Spectrum and Front Row Marketing Services), and Lauren McNally has
to Benefits Manager At the Sun National Bank Center in Trenton, NJ, Todd
formerly of the Colonial Life Arena, Columbia, SC, has been named Event MaChaifetz Arena on the campus of Saint Louis University, St. Louis, MO, Kellie WAssistant Box Office Manager, and Alex Fowler joins as Event Coordinator Ti
named Premium Seating Manager for Front Row Marketing Services at the Iowa EDes Moines, IA Emily Dunaway was named Marketing Manager for the AugustComplex in Augusta, GA, and will continue as Marketing Manager at the USC Aik
Center on the campus of USC Aiken Also in Augusta, Lauren Comegys joins Coordinator, and Harvey Tarver joins as Operations Manager At the Ted Consta
Center on the campus of Old Dominion University in Norfolk, VA, Julie PotterManager, Jack Ligon joins as Event Manager, Sara Webster joins as Marketing C
Mikayla Eyer joins as A/V Production Coordinator... Ryan Byrnes has been promoManager at the St. Charles Convention Center, St. Charles, MO At the RoanokRoanoke, VA, Amy Webb has been promoted to Box Office Manager, Frances C
promoted to Housekeeping Manager, and joining the staff are Neil Wastie and Stin Operations, Garrett Nolan as Assistant Manager in the Box Office, and AdaKaylin Foor as Interns in the Marketing Department At the Wells Fargo Center i
Jason Toner joins from WFCU Centre in Windsor, ON, as Marketing Manager;joins from Colonial Life Arena, Columbia, SC, as Assistant Marketing Manager;Mar
formerly an Intern, joins as Assistant Marketing Manager; Nikki Varoutsos, joinManager for the Philadelphia Wings lacrosse team; and Charlotte Zappile has beHospitality Director Rob Fedewa joins USC Aiken Convocation Center, Aiken
and Operations Manager At the Santa Ana Star Center in Rio Rancho, NM, Kenn joins as Group Sales Manager, and Rose Marie Gallegos joins as the Staff AccoMullins Center, Pamela Kooshkalis joins as Event Manager, Leighann ForsterCoordinator/Administrative Assistant, and Megan Mercadante to Box Office MaColonial Life Arena, Columbia, SC, Katie Mikos joins as Marketing Coordinator, Ka
joins as Box Office Coordinator, and Macky Dailey joins as Group Sales Coordina
BIRTHS Jason Evans, Group Sales Coordinatorat the Iowa Events Center in Des Moines,IA, and his fiance, Deborah Powers, wel-comed a baby boy, Jackson Edward Evans, on
August 24 Mark DiMaurizio, Vice Presidentof New Technology for Comcast-Spectacor,
and his wife, Kim, had their second child,Audrey Jean DiMaurizio, born on September3 Keith Humphries, 3601 Creative Group/Global Spectrum Graphic Designer, and hiswife, Kathleen, had their first child, Gavin Rhys
Humphries, born on July 29.
Fontaine, Conlon,CMP CertiedBoth Jennylyn Fontaine, of
the MassMutual Center, and
Kelly Conlon, of the Greater
Richmond Convention
Center, have earned the
distinction of Certified Meeting Professional
(CMP). Obtaining the CMP
designation is one of the
highest forms of recognition
in the meeting profession.
The CMP from the
Convention Industry Council
distinguishes holders as
career professionals who
have demonstrated a high
level of experience, skill, and
knowledge. The certification must be applied
after three years of full-time employment in
the meeting planning field.
Worden CompletesLeadership ProgramGlobal Spectrums Amy
Worden, Sales Manager
at the Overland Park
Convention Center, Overland
Park, KS, has graduated
from Leadership Overland
Park, a prestigious six-
month program designed
to identify, train, and
motivate community leaders.
6 THE GLOBE
Carl Driscoll Billy Fuchsman Todd Stoudenmire Kel lie WeberJohnJamesDolphin
Emily Dunaway Lauren Comegys Jack Ligon Mikalayla EyerHarvey Tarver
Amy Webb Frances Collins RoseMarieGallegos Katie MikosKennedyBollmeyer
im Grafstrom To GeneralManager At IUPs KCAC
James Grafstrom, Jr., has
been named General
Manager of the soon-to-
open Ed Fry Arena in the
Kovalchick Convention
and Athletic Complex on
the campus of Indiana
University of Pennsylvania.
Grafstrom, an eight-year
Global Spectrum employee,
relocates to Indiana from the
Liacouras Center at Temple
University where he most
cently was Assistant General Manager.
ms extensive experience at the Liacouras
enter at Temple University will be a
emendous asset to the Ed Fry Arena andIndiana University, said John Page, Global
pectrum Chief Operating Officer. The
nergies and relationships he created in
hiladelphia will certainly help him do similar
ccessful things in Indiana. We look forward
great opportunities at the Ed Fry Arena for
e students, the alumni, the staff and the
rrounding region.
rafstrom spent six years on Temples campus
so serving the company as Operations
anager and Director of Operations while at
e Liacouras Center. He began his career at
obal Spectrums flagship arena, the Wells
argo Center, in Philadelphia, PA, when
e joined the operations department after
aduating Temple University in 2002.
Clarke To General ManagerFor Penticton VenuesDean Clarke, who has more
than 15 years of experi-
ence at various Canadian
public assembly facilities,
has joined Global Spectrum
as General Manager of four
Global Spectrum-managed
venues in Penticton, BC.
Clarke, who formerly was
General Manager of Pros-
pera Place in Kelowna, BC, will oversee
the four city-owned Penticton venues: the
60,000-sq. ft. Penticton Trade and Conven-
tion Centre; the South Okanagan Events Cen-
tre, a 5,000-seat multi-purpose arena and
home to the Penticton Vees; Memorial Are-
na; and the Okanagan Hockey School Train-ing Centre, home to the Okanagan Hockey
School and Penticton Lakers.
He joins Global Spectrum after more than a
decade with RG Properties. After attending
Carleton University, Clarke began his career
as Operations Supervisor at the Corel Centre
in Ottawa in 1995 before moving to Maple
Leaf Gardens and the Air Canada Centre in
Toronto as Manager of Facility Services. He
then moved to the Okanagan region in 1999
to assume the role of Director of Operations
of Kelownas Prospera Place, as well as the
7,000-seat Save on Foods Memorial Centre
located in Victoria, BC. He attended the Inter-
national Association of Assembly Managers
(IAAM) Public Assembly Facility Management
School at Oglebay.
Jim Wynkoop PromotedTo GM At Chaifetz Arena
Jim Wynkoop, a 16-year veteran of the public
assembly facility management industry, has
been promoted by Global Spectrum to Gener-
al Manager of the Chaifetz Arena on the cam-
pus of Saint Louis University in St. Louis, MO.
Wynkoop, who joined Global Spectrum eight
years ago, was most recently Director of
Facilities for the company at the BankUnited
Center on the campus of the
University of Miami in Coral
Gables, FL.
We believe Jims experience
and professional relation-
ships will take Chaifetz Are-
na to even greater heights,
said Janice Crawford, Assis-
tant Vice President for Busi-ness Services at Saint Louis
University.
Prior to the BankUnited Cen-
ter, Wynkoop was General
Manager of the then Global
Spectrum-managed Whittemore Center Are-
na on the campus of the University of New
Hampshire in Durham, NH (2004-07). He was
also the Assistant General Manager of the
Global Spectrum-managed Colonial Life Are-
na on the campus of the University of South
Carolina in Columbia, SC (2002-04).
Prior to joining Global Spectrum in 2002,
Wynkoop was General Manager of the Polar
Ice Entertainment, Inc, in Peoria, AZ, and Ce-
dar Rapids, IA (1999-2002). He also spent six
seasons as the Director of Operations and
Event Services Manager for the Nassau Vet-
erans Memorial Coliseum in Uniondale, NY
(1993-99).
He received a B.A. degree in communications
from Philadelphias Temple University in Ra-
dio, Television, and Film. He has served as a
USA Hockey referee since 1997.
Dean Clarkem Grafstrom
Jim Wynkoop
Kelly Conlon
Jennylyn Fontaine
Amy Worden
he University of Phoenix Stadium experienced
e wrath of Arizonas monsoon season
uly 29) when a reported microburst storm
uched down in Glendales Entertainment
istrict. But the show must go on and it did!
is estimated that the storms winds
ached over 75 miles per hour, with
riving rain and hail, damaging multipleructures and toppling light poles and
ees in the area. Although the stadium
ustained some significant damage,
cluding a 1,500-sq. ft. hole in the retractable
ortion of the roof, the Global Spectrum staff,
conjunction with Hunt Construction, was
ble to recover the facility in just six days for
n event starting on August 4.
hrough the combined efforts of stadium
ersonnel, and third party contractors, the
aricopa County Home Show was able to take
ace as scheduled and attract over 25,000
atrons to the facility.
The Global Spectrum staff went above and
beyond to host a great home show under
difficult circumstances. Our company and
vendors stood to lose a substantial amount
of money, had the show cancelled, and the
shows ultimate success would not
have been possible without the hard
work and commitment demonstratedby the Global Spectrum staff, said
Rene Smith, President/Owner of the
Maricopa County Home show.
I am extremely proud of how quickly we were
able to address the repairs to the roof and
to deliver to our clients and patrons the type
of first class experience they expect here.
Given the extent of the damage, and timeline
we had to work with, it was a remarkable
feat to host a major event six days after
this extremely powerful weather event,
said Peter C. Sullivan, General Manager and
Global Spectrum Regional Vice President at
University of Phoenix Stadium.
tadiums Schedule Unaffected By Weather Damage
Workmen repair damage to retractable roof at Uni-versity of Phoenix Stadium, Glendale, AZ. Damagewas caused by microburst, a small, very intensedowndraft that descends to the ground resulting ina strong wind divergence, on July 29, 2010.
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James Madison University NamesFront Row To Manage AthleticDepartments Sponsorships, Media Rights
Philadelphia Soul, Front Row MarketingServices Back In Same Huddle For 2011
n its continuing efforts to enhance the sup-
port for student-athletes, James Madison
niversity (JMU) Athletics in Harrisonburg,
A, has made a move to increase its spon-
orships program through a partnershipth Front Row Marketing Servic-
. Front Row will work to increase
e exposure and reach of JMU
rough this new partnership.
We are excited to have Front Row
arketing Services, one of the
ountrys leading sponsorship
rms, working to secure successful
ponsorship and media rights opportunities
r JMU, said Geoff Polglase, Deputy Athlet-
s Director. Working with Front Row will
dd resources to the department that will
nhance our student-athletes and coaches
forts on the field, in the classroom, and
the community. Along with those im-
ovements internally, the partnership will
crease the exposure and strengthen the
anding of JMU Athletics within the region,
ate, and nation.
Front Row Marketing Services will
assist JMU in recognizing potential
sponsorship opportunities for its en-
tire athletics department, including
current and future facilities. Successhas been a tradition at JMU,
and at the conclusion of the
2009 football season, JMUs
Bridgeforth Stadium began
a two-year expansion proj-
ect. The expansion calls for
an addition of 10,000 seats
improving sight lines for all
seats, additional development to the
media and press center, and the ad-
dition of suites and club level seats.
The campaign for Bridgeforth Sta-
dium will be completed in the fall of 2011.
We are excited to be working with James
Madison University to contribute to the
growing success of JMU Athletics. With the
completion of the Bridgeforth Stadium ex-
pansion, the exposure and sponsorship suc-
cess will only add to the continued eminence
of JMU Athletics, said Bryan Furey, Regional
Vice President for Front Row Marketing Ser-
vices. One of our specialties is mobilizing
a local sales force and hitting the ground
running, which we have already begun to do
in Harrisonburg. We look forward to a long,
successful partnership with JMU and its sur-
rounding community.
T
he Philadelphia Soul and Front Row Marketing Services (FRMS)
announced that they are teaming up, once again, to bring back
e Arena Football League Championship Title. With this
artnership, Front Row Marketing Services, which handled the
ponsorship sales for the Soul from 2004-08, will continue in
at capacity as the Soul prepare to return in 2011.
We are happy to have Front Row Marketing Services back with
e team, said Craig Spencer, Soul co-majority owner. FRMS
as a valuable asset for the Soul in our previous five seasons,
nd we look forward to continued successes together.
onsistently placing in the top two in sales in the AFL, FRMS will pick up
here they left off selling inventory such as dashboards, turf squares,
anners, promotions, naming rights, and team entitlements. FRMS will
ovide corporate marketing and sales of the commercial rights assets
r the ArenaBowl XXII Champions, including sponsorship and signage.
Front Row Marketing Services has an understanding and passion for
our product that we wouldnt find anywhere else, said Ron Jaworski,
Soul co-majority owner. They bring tremendous value to
the franchise, and we are exited to have them as part of the
Soul family.
The 2011 regular season runs April through July leading into
the playoffs and ArenaBowl in August. The Soul, which returns
to play home games at the Wells Fargo Center (formerly the
Wachovia Center), capped its previous five seasons with an
ArenaBowl XXII Championship in 2008, defeating the San
Jose SaberCats, 59-56.
We are thrilled to reunite with the Philadelphia Soul franchise and
their passionate and devoted owners, said Adrian Staiti, Senior Vice
President of Business Operations. The Philadelphia Soul will kick off
their return with success both on and off the field.
Dick Sherwood - President
rsherwood@frontrow-marketing.com
(215) 218-7529
Adrian Staiti - Senior VP Business Operations
astaiti@frontrow-marketing.com
(215) 389-9824
Eric Smallwood - VP Project Ma
esmallwood@frontrow-marke
(810) 984-2608
New HiresKeith Bradshaw is the new Direc-tor of Corporate Partnerships for
James Madison University in Harri-
sonburg, VA.
Scott Despins is the new PremiumSeating Sales Manager at the WFCU
Centre in Windsor, ON.
Brian Esposito is the new Directorof Corporate Partnerships for the
Arena Football Leagues Philadelphia
Soul.
Colby Fackler is the new SeniorDirector of Corporate Sales at
the Abbotsford Entertainment and
Sports Centre in Abbotsford, BC.
Tim Savona is the new PremiumSeating Manager at the Iowa Events
Center in Des Moines, IA.
Front Row Heats Up Arizona WithIts Annual Meetings in ScottsdaleFront Row Marketing Services held its annual corporate m eetings this past
July at the W Hotel in Scottsdale, AZ. The meetings were not only an edu-
cational sales tool for all the employees, but also a chance to celebrate the
tremendous growth of the company and an opportunity to meet the many
new faces.
Through feedback of previous years meetings, we were really able to craft
and build this trip to maximize our time and results, said Adrian Staiti, Se-
nior Vice President, Business Operations of Front Row Marketing Services.
Each month we all get on our team conference call, and there are always
emails between the team, but this provides everyone the opportunity for
some face time and an even more direct learning experience. Our sales
people are our greatest asset, and this was a way to strengthen that asset
through speakers, discussions, and breakout sessions. Additionally, these
meetings are to serve as a thank you for all of their hard work that r esults
in Front Rows continued growth and success.
Also on the agenda were State of the Union addresses from Comcast-
Spectacor and Global Spectrum. The event wrapped up with an outing to
the Global Spectrum-managed University of Phoenix Stadium in Glendale
where Front Row team members punt, passed, and kicked with football
games and activities on the home turf of the NFLs Arizona Cardinals.
Colby FacklerBrian Esposito Tim SavonaScott DespinsKeith Bradshaw
Front Row Marketing Services on the University of Phoenix Stadium eld.
8 THE GLOBE frontrow-marketing.com
Bridgeforth Stadium at James Madison University.
HOW TO REACH KEY PERSONNEL
FACILITY NEWS
Pueblo Convention Center 68 Events In Two-Month PeThe Pueblo Convention Center in Pueblo, CO
at an intense pace in May and June with eve
downtown center in 54 of 61 days during the
Dean Dennis, Global Spectrums Vice Preside
Development and Client Relations and Gen
of the Pueblo Convention Center, said
statewide and regional conventions were pa
month deluge at the Center, helping bring i
conventioneers to the Pueblo community and
$34,909 in lodging and sales tax.
In addition to the multi-day events, the P
hosted local meetings, banquets, and va
events, bringing the staggering number of e
the Center during the two-month to 68.
Hiking Iraq Vet
Visits Pueblo CenterIraq War veteran Troy
Yocum stopped at the
Pueblo Convention
Centers Home of
Heroes Memorial
Plaza (July 30) on
his 7,000-mile hike
across America in an
effort to raise money
and awareness for the
families of deployed
soldiers. Troy Yocum (at podiuCounty Commissioner Pueblo Convention Ce
Employees of The Ranch, Global Spectrum, andServices team up in May to re-stock, clean, aat Habitat for Humanity ReStore in Loveland, combined for over 150 work hours to the ReStore p
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FACILITY NEWS FAMILY OF FACILI A r e n a s
Abbotsford Entertainment & Sports Centre Abbotsford, BC, CanadaAiken Convocation Center, University ofSouth Carolina Aiken, SCBankUnited Center, University of Miami Coral Gables, FLBudweiser Events Center at the RanchLoveland, COCentral Pavilion Arena Robstown, TXChaifetz Arena, Saint Louis University St. Louis, MOColonial Life Arena, University of SouthCarolina Columbia, SCComcast Arena at Everett Everett, WAConstant Convocation Center,Old Dominion University Norfolk, VACurry County Events Center Clovis, NMEd Fry Arena, Indiana University ofPennsylvania Indiana, PAEnCana Events Centre Dawson Creek, BC, CanadaGeneral Motors Centre Oshawa, ON, CanadaGlens Falls Civic Center Glens Falls, NYJames Brown Arena Augusta, GAJames L. Knight International CenterMiami, FLJohn Labatt Centre London, ON, CanadaLiacouras Center, Temple University Philadelphia, PAMassMutual Center Springeld, MAMullins Center, University ofMassachusetts Amherst, MAPenticton Memorial Arena Penticton, BC, CanadaRoanoke Civic Center Coliseum Roanoke, VARyan Center, University of Rhode IslandKingston, RISanta Ana Star Center Rio Rancho, NMSears Centre Arena Hoffman Estates, ILSingapore Sports Hub MPIASingapore (Southeast Asia)South Okanagan Events Centre Penticton, BC, CanadaSun National Bank Center Trenton, NJTsongas Center at UMass Lowell,Univ. of Massachusetts Lowell Lowell, MAUCF Arena, University of Central Florida Orlando, FLVeterans Memorial AuditoriumDes Moines, IAWells Fargo Arena Des Moines, IAWells Fargo Center Philadelphia, PAWFCU Centre Windsor, ON, CanadaWolstein Center, Cleveland StateUniversity Cleveland, OH
C o n v e n t i o n &E x p o s i t i o n C e n t e r s
Century Center South Bend, INCherokee Strip Conference Center Enid, OKClovis Civic Center Clovis, NMConference Center Niagara Falls Niagara Falls, NYDuke Energy Convention Center Cincinnati, OHEdward D. Hansen Conference CenterEverett, WAFirst National Bank Exhibition BuildingLoveland, COGerald H. Gordon Conference Pavilion,Cleveland State University Cleveland, OHGreater Richmond Convention Center Richmond, VAHy-Vee Hall Des Moines, IALas Cruces Center Las Cruces, NMMassMutual Center Springeld, MAMiami Convention Center Miami, FLMiami Beach Convention Center Miami Beach, FLNorth West Georgia Trade andConvention Center Dalton, GAOrtiz International Center Corpus Christi, TX
C o n v e n t i o n &E x p o s i t i o n C
( c o n t i n u e d )
Overland Park ConventioOverland Park, KSPalm Beach County ConvWest Palm Beach, FLPenticton Trade & ConvenPenticton, BC, CanadaPolk County Convention CDes Moines, IAPueblo Convention CenteRichard M. Borchard ExhRobstown, TXRoanoke Special Events CRoanoke, VASioux Falls Convention CeSioux Falls, SDSt. Charles Convention CeSt. Charles, MOUniversity of Phoenix StaExhibit Hall Glendale, AZ
S t a d i u m s
Abu Dahbi International TAbu Dhabi, UAEAutoZone Park MemphisCitizens Bank Park PhilFairground Field RobstoFargodome Fargo, NDKansas City Wizards SoccKansas City, MOForeman Field, Old DomiNorfolk, VAPPL Park Chester, PASingapore National StadiSingapore (Southeast Asia)Singapore Indoor StadiumSingapore (Southeast Asia)University of Phoenix StaGlendale, AZWilliam-Brice Stadium, UCarolina** Columbia, SCZayed Sports City Stadium** Non-football events
I c e F a c i l i t i e s
Abu Dahbi Ice Rink AbuBradford R. Boss Arena, URhode Island Kingston, Comcast Community Ice General Motors CentreCommunity Ice Rink OsMullins Ice Rink, UniversMassachusetts AmherstOHS Training Center Pe
P e r f o r m i n g AC e n t e r s / T h e
Colony Theatre Miami BLincoln Theatre Miami B
Roanoke Performing ArtsRoanoke, VASandler Center for the PeVirginia Beach, VAThe Venue at UCF, UniverFlorida Orlando, FLWilliam B. Bell Auditorium
S p e c i a l i z e d V
Curry County FairgroundKhalifa International BowAbu Dhabi, UAEMountain Winery (AmpithOld Falls Street at the ConNiagara Falls Niagara FaRichard M. Borchard FairRobstown, TXZayed Sports City TraininAbu Dhabi, UAE
Tim Murphy (third fromright), Global Spectrum
RegionalVice
President, welcomes cast of American Idols Live toWells Fargo
Center inPhiladelphia, PA.
RobinTate(farleft) of Tate Entert
ainmentGroup, MikeKillion(secon
d from
left), Assistant General Manager,
Santa AnaStar Center; andGunna
r Fox (far
right), Global SpectrumsGeneral
Managerat SantaAnaStar Cent
er, pres-
ent JeffDunhamwithNBA D-Lea
gues New Mexico Thunderbirds J
erseyfor
Peanut after hissold-outperform
anceinRioRancho,NM(July 28).
Staff at the BankUnited Center gets curious w ith Curious Georgebefore he takes the stage. (From left) Billy Fuchsman, Betty Segui, RonAndrews, Allison Dobin, Elisa Dieme-Erlich, General Manager Patrick L.McGrew, Kevin Retchless, Alejandro Aguilar, and Socrates Giourgas.
THE GLOBAL SCRAPBOOk
2 THE GLOBE
Tim Strunk (left) and Luke Wack-erhagen set Group Sales Recordsfor Colonial Life Arena in Colum-bia, SC.
Colonial Life Arena Group Sales 2009-10 highlights: Achieved highest grossing year ever in both dollars and tickets
sold in history of Colonial Life Arena for Group Sales Department
Hit 200 percent of overall department yearly sales budget
Increased Womens Basketball ticket sales by 35 percent from last season
Increased Mens Basketball overall revenue from last season
Had largest single group sale in history of Colonial Life Arena Dance
Department Halftime Act for Mens Basketball
Doubled gross dollars sold for Monster Jam from last season, setting
highest dollar amount ever sold for this show at Colonial Life Arena
Had both the #2 and #4 highest grossing group shows in the arenas history
#2 Radio City Christmas Spectacular
#4 Tyler Perry: Madeas Big Happy Family
Sold 20 percent off all tickets sold for circus through groups
Donated 1,037 sold tickets to c harity organizations for multiple events
through group sales initiatives
Group Sales RecordAt Colonial Life ArenaGeneral Manager Tom Paquette applauded
the Colonial Life Arenas Group Sales gurus,
Tim Strunk and Luke Wackerhagen, for setting
Group Sales records at the Columbia, SC,
arena during the past season.
The Group Sales Department
consistently outperformed
budgets and goals set for the
majority of the arena events,
Paquette said. We have high
standards for performance at Global Spectrum
and this accomplishment by Tim and Luke is
an example of outstanding performance and
solid salesmanship.
ndler Center attendees were part of record season.
Colonial Lifes Abey CokerNamed AAF Governor
bey Coker, Director of Sales and Marketing for the
olonial Life Arena in Columbia, SC, was named South
arolina State Governor for the
merican Advertising Federation.
oker will oversee four clubs in
outh Carolina and help fulfill
e clubs missions of advancing
dvertising interested through
fective government relations,
rofessional development, public
ducation, advertising education,
dvertising standards, public
ervice, and recognition of
xcellence.
andler Center Sets Season Recordhe 2009-10 season at the Sandler
enter for the Performing Arts,
rginia Beach, VA, finished with
n unprecedented 404 events.
he Center presented a total of
27 separate concerts and performances, each given by
renowned international touring artist or acclaimed local
ts organization.
Abey Coker
Kansas City Wizardselects Global
ur new stadium the premier facility in the MLS and a
ust-play venue in the Kansas City Region.
We are very excited to be working with Robb Heineman
nd the entire Wizards organization, said John Page,
hief Operating Officer of Global Spectrum. This is a
rrific opportunity for Global Spectrum to create new
pportunities for the Kansas City Region by managing the
izards new stadium.
ontinued from page 1)
Sandler Center Free Concerts Double AttendanceThe Sandler Center for the Performing Arts in Virginia Beach, VA, hosted
its second season of Why Not Wednesdays?, a free summer concert series
presented on its outdoor plaza, from May 12 through September 8, with
significant results.
Over 12,000 people attended theseries doubling the attendance of
last years inaugural series.
Global Spectrum and the Sandler
Center Foundation teamed up with
the City of Virginia Beach Farmers
Market to add a unique summer
flare to the series. Hampton Roads
residents were able to kick back
and catch some great music,
and stock up on fresh seasonal
fruits and vegetables, locally-
caught seafood, beautiful summer
flowers, and other homegrown
items from the areas best farmers
market vendors.
Free concert at Sandler Center for the PerformingArts is part of Why Not Wednesdays? SummerConcert Series.
8/8/2019 The Globe: A look inside the world of Global Spectrum Facility Management
13/13
FACILITY NEWS
3601 S. Broad Street
Philadelphia, PA 19148
global-spectrum.com
A Loo Inside theWorld of Global Spectrum
Industry Perspectives New Technology Utilized
As Revenue Generator
by Mar DiMaurizio
Senior Management:
Chairman, Peter A. LuukkoCOO, John Page
Sr. VP, Business Development, Frank E. Russo, JSr. VP, Convention Centers, Thomas Mobley
VP, Finance, Kenneth WajdaVP, Business Development & Client Relations
Dean Dennis, Todd GlickmanRegional VP: Dave Anderson, Shura Garnett,
Doug Higgons, Matt Hollander, Matt Homan, RiHontz, Tim Murphy, Brian Ohl, Mike Scanlon,
Barry Strafacci, Peter Sullivan
global-spectrum.com
Ofce of the Chair:
Chairman, Ed SniderVice Chairman, Fred Shabel
President/COO, Peter A. LuukkoExec. VP/Gen. Counsel, Phil Weinberg
Exec. VP/CFO, Russ ChandlerOfce of the Chair, Emeritus, Sandy Lipstein
-------------------------
Comcast-Spectacor Senior VP,Business Development, Michel Sauers
comcast-spectacor.com Copyright 2010, Comcast-Spectacor all rights reserved
Printed on recycle paper.
Soccer Comes Alive In Chester, PA
Philadelphia Union play inaugural Major League Soccer game in Global Spectrum-managed PPL Park inChester, PA, near Philadelphia.