The GlobalGiving AcceleratorModule 1: Setting SMART Goals

Module #1 Facilitator

Patricia Guilfoyle

pguilfoyle@globalgiving.org

The Accelerator Team

Kelly Wilson

United States

Ashlee Cox

United States

Kavita Matthews

India

Celine Morolong

South Africa

Agenda

I. Accelerator Overview

II. SMART Goals and Planning your Campaign

III. GG Rewards

IV. Project Posting Tips

V. Next Steps

VI. Questions

Accelerator Training Schedule

Module #1: Setting SMART Goals

March 1st at 9:00am EST

Module #2: Storytelling and Calendar Planning

March 3rd at 9:00am EST

Module #3: Network Mapping and Advocates

March 7th at 9:00am EST

Module #4: Social Media and Email Campaign Strategy

March 9th at 9:00am EST

Accelerator Crowdfunding

Campaign

Raise $5,000 from

40 unique donors in 3 weeks

March 13th to March 31st

Bonus and Promotional Prizes

Bonus Day March 22nd

from 09:00:001 to 23:59:59 EDT

$10,000In matching funds from GlobalGiving

20%The percentage

that eligible donations will be

matched at

$1,000Two prizes to the projects that get the most dollars

and donors

Bonus Day Prizes

Please note:Donations between $25 and $1,000Matching funds and prizes do not count towards your total money raised for the

Accelerator.

SMART Goals

S – SpecificM – MeasurableA – Action-OrientedR – RealisticT – Time-Bound

S – SpecificM – MeasurableA – Action-OrientedR – RealisticT – Time-Bound

Initial goal:

Raise money for our project.

Final SMART Goal:

Engage our board of directors to raise $1,000 from 10 donors on the first day of the Accelerator crowdfunding campaign.

Taking time to plan your campaign

Why it matters

Plan each step of your crowdfunding campaign

Create a weekly activities plan to share with your team and keep you on track

Step 1

Planning

Start at least 6 weeks before (if you can)

Step 2 Step 3

Follow Up

Thank your donors, evaluate and learn

what worked

Sustained Execution

Schedule prepared communications and engage with network

Set a goal. Evaluate what is working and not working throughout. Review at end.

Campaign plan and goalsCampaign Goals

(broad goals)

Campaign objectives

(SMART goals)

How we will do this

(activities)

How we will measure

success

To increase funds for our after school programme

To raise $5,000 in 3 weeks from 70 donors

Email and phone supportersHost a film nightSponsored event

Amount raisedNo of donors

To increase our individual supporter database

To gain 30 new donors during the Accelerator

Engage champions to reach out to their friendsHost event open to public and encourage newcomers

Number of new donors

To improve our skills in online fundraising

To use digital social media, email and online content to promote our work.

Develop a Facebook pageDevelop a giving pageTailor emails to effectively raise funding

Amount raised online compare with past campaignsIncreased number of people engaging / donating online.

Donor Targeted Strategy

Name

Type

(one-time,

recurring, major, or group)

Projected donation volume

Goal Responsible Individual

Alexis Jones Major donor $200Increase donation

amount by $50Jonathan

Brian Smith One-time $100 Convert to recurring Olivia

Rotary Club Group $1,000Host online fundraiser

Sylvia

We reward organizations for listening, acting, and learning!

GG Rewards

Introduction to GG Rewards

• Emerging, Partner, Leader, Superstar

• Engagement + Effectiveness points

• Post-Accelerator campaign success: more points higher GG Rewards status enhanced benefits

Login to Project Entry (PE) Dashboard

GG Reward Dashboard

N E X T S T E P S

In addition to raising $5,000 from 40 individual donors in 3 weeks,

set at least two SMART goals for the Accelerator Crowdfunding

Campaign.

1. Log in to your GG Rewards Dashboard

2. Find the GG Rewards Cycle for this webinar

3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)

4. Earn 3 points by telling us what you learned from this experience under

Step 3 (Learn).

Need help? Email us at accelerator@globalgiving.org.

Homework Assignment #3 (continued)

• Add screen steps for completing cycle

Available 24 hours after viewing webinar

Create/ Improving Your GlobalGiving Project Page

Deadline: March 3rd !

(earlier if you want feedback from our team)

Checkout the Accelerator Hub for inspiration and additional help

Specific Action-Oriented Title

Close-Up High-Resolution Photos

Positive and empowering imagery

Image focus on one individual (or small group)

Focal point engaging with the audience

Easy to Understand, Jargon-Free Project Summary

Meaningful Donation Options

5 to 8 options at varied price levels, including at least one option less than $30

Specific, measurable, and time-bound donation options

Compelling and attractive descriptions

Use the conversion tool to see your donation

option in GBP

Accelerator Training Schedule

Module #1: Setting SMART Goals

March 1st at 9:00am EST

Module #2: Storytelling and Calendar Planning

March 3rd at 9:00am EST

Module #3: Network Mapping and Advocates

March 7th at 9:00am EST

Module #4: Social Media and Email Campaign Strategy

March 9th at 9:00am EST

How to start the Accelerator right:

• Submit your project by March 3rd

• Join us on Facebook

• Fill out the pre-Accelerator survey

• Attend the Accelerator trainings

• Use the Accelerator Hub

• Complete your Assignment

Need help during the AcceleratorWe’re here to help!

Community and info sharing

ACCELERATOR@GLOBALGIVING.ORG

Questions?

thank you