The Geena Davis Institute on Gender

Amanda Haskin

Geena Davis• Born in 1956• 1979 Graduate of Boston University• Award-winning actor• Member of MENSA• Advocate for women and girls

The Geena Davis Institute on Gender• Founded in 2007• Inspired by the lack of female characters in her children’s TV

shows• Non-profit, research based• Collaboration with USC Annenberg School for Communication

and Journalism• Found that for every 1 female, there are 3 males in media

• Results from research• Astonishing evidence of gender inequality stereotyping in media• Have been relied upon to promote women’s and girls’

empowerment in companies and organizations

Contributions to Media• Groundbreaking research• Raised awareness about imbalance of gender in media

• Awareness provides the ability to reverse these trends• Educates about the need for gender balance and reduction of

negative stereotypes of women• Provides an avenue for creation of a variety of female characters in

media

“By changing what people see in media, we can change who people vote for, hire, and even aspire to be.”

~Geena Davis

References

About Us: See Jane. (2013, March 14). Retrieved from Geena Davis Institute on Gender in Media: www.seejane.org/about/index.phpGosik, K. (2012, 12 5). The Journal. Retrieved from The News

Source for Webster University: websterjournal.com/2012/12/05/a-league-of-their-own-actress-geena-davis- visits-webster-university/