Mark McCrindlemccrindle.com.au

The Future of Supermarket Shopping in Australia:

Engaging with the New Generations & Emerging Trends

Only occasionally in history do massive

demographic shiftscombine with huge

social changeand ongoing

generational transitionsand rapid

technological trendsso that within the span of a few decades,

society altogether alters.

FASTEST GROWING COUNTRY IN THE OECD

1.7%

1.7%

BIG AUSTRALIA GEOGRAPHICALLY

1.7%

BIG AUSTRALIA DEMOGRAPHICALLY

A U S S I E R H Y M I N G S L A N G

Joe Blake

Captain Cook

Frog and toad

Harold Holt

Barry Crocker

snake

look

road

bolt

shocker

COMMUNITY REDEFINED

THE GENERATIONS OF TODAY

LOCALLY SOURCED

GEN Y SHOPPING TRAITS

GENERATION ALPHA

“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”

“I like my job.”

GENERATION Z

GENERATION ALPHA

1800 TRENDS (1800 876 637)mark@mccrindle.com.auwww.mccrindle.com.au