Post on 10-Jan-2017
THE FUTURE OF SEARCH: MOBILE, AUGMENTED REALITY, SOCIAL, VOICE &
INTERNET OF THINGS
Mandar Marathe, Co-Founder, BriefKase Digital Communications
February 26, 2016
The Future of Search
Hello, I am Mandar.
Professional Experience
Software Engineer(Pune, India)June 2004 – June 2006
Technology Manager (Boston, USA)January 2008 – April 2010
Sr. Director, Client Servicing & Office Head (Mumbai, India)October 2010 – November 2013
Co-founderDecember 2013 – Till date
Academic Background
Master of Business Administration, December 2007.
Bachelor of Engineering in Computer Science, June 2004.
Let’s talk about “The Future Of Search”
“google in 1998”
2009: United States
2015: Global Market Share
Over Searches Everyday.
2012: 500 Million Android devices.
1.3 Million added daily.
2015: “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
Search has evolved…
Being Curren
t.
1
Oops..That’s Being Current.
“Answering Questions”
2
Entity
“Google, Tell me how Alfred
Nobel made his money”
Structured Data : Schema.org
3
Facebook’s Open Graph
Search has EvolvedRecent News appearing in Search Results
3
2
1
Natural Language Processing
Structured Data
“In the future, you would not need a search query. Information would come to you just when you need it”
Personalization
Combine Explicit Search Queries
with Implicit aspects
Key
for Search Marketers
Semantic WebUse of structured snippets to describe data
1
Structured Snippets• Organization• Site Navigation• Website• Breadcrumbs• Local Business• Events
• Recipes• Software• Products & Offer
(Ecommerce)• Article (for Blogs)• Video
http://searchengineland.com/schema-markup-structured-data-seo-opportunities-site-type-231077
Predict what users want2
Index your Apps
• If you have an Android or iOS app, get it indexed.
3
Why?
• Relevancy of Search results • Higher Engagement & Content /
App discovery
How? http://search-codelabs.appspot.com/codelabs/app-indexing#1
Cross-platform Engagement• Mobile sites with appropriate user agent
detection and redirection
4
Dynamic content serving depending on device/screen
size
Responsive Design
Mobile-specific content and local optimization.
Optimize content for Voice SearchFind out what questions your target
audience is asking and create content that answers them.
5
• Consider adding a Q&A service to your site that allows users to ask questions to which you later post answers.