Future of Drupal in Higher Education

Bryan House, VP Product Marketing, Acquia

Drupal in Higher Education Today

Drupal in Higher Education Today

Learning

Technology

People

Explosion in Web Demands on IT

#’s•websites per campus•mobile technologies•social channels•technology objectives

Realities of Higher Education Market

•Tight budgets

•Disparate IT organizations

•Industry specific requirements

Evolving Technology Landscape in Higher Education

•Mobile

•Increased competition for applicants

•Open, global campuses

•PLE - Personalized Learning Environments

Explosion in # of websites on campus

How Web Teams Want to Spend Their Time

NewSustaining

How Web Teams Actually Spend Their Time

NewSustaining

Create a Campus Website Factory

Templates1 Select website template

2 Configure site-specific settings

Information architecturePage layoutsRoles & permissionsContent types & displayPre-defined themes

3 Add site content

4 Add people & launch! http://www.[customdomain].com

Enterprise Drupal GardensRapid Site Deployment Platform

+ +

+ ++ ++

+ ++

Launch websites by the hundreds,

with minimal effort

Rapidly create new site templates

Site Factory to Build and Manage Thousands of Websites

Simple UX for Content Contributors

Simple, Yet Powerful Design Tools

Template-based Sites•Pre-configured templates-Information architecture-Page layouts-Brand elements-Themes-Third party integrations

Grow your site with:•Custom modules•Custom code, plugins•Integration with 3rd party API’s

Grow your site in Drupal Gardens

Acquia manages code, Drupal stack & hosting

Acquia manages Drupal stack & hosting

Websites Without Boundaries

Turn [yourschool].edu intoA Digital Marketing Machine

Building Compelling Web Experiences1.!Find and share

content for multichannel campaigns

3.!Syndicate content across channels and sites

2.!Increase online conversion rates

4.!Reach new markets with consistent messaging

5.!Share data from CRM to inform the web / personalization.

Mobile

Big Data / AnalyticsCollaboration

Search

Content

Customer Information Exchange

Rich Media Services

Personal-ization

Services

Content Federation Services

Mobile Services

Turn Challenges into Opportunities

Additional platforms to reach engaged prospects

Access to prospect data at web scaleData Explosion

Access to instant feedback and personal engagementEngaging via Social Media

Opportunities to refine applicant segments and targetingShifting Consumer Demographics

Channels and Device Choices

Build Advocates for Your InstitutionBuild deep customer connections that transcend channels, devices, and departments with a unified voice.

Update content on mobile application and push using web services

Migrate prospect segment B from Facebook Fan page to University website

Introduce widget to prospective student segment

Release new PR simultaneously on Facebook, Twitter, intranet, and microsite

Launch “Meet the Experts” forum for prospects to interact with professors

Deliver loyalty program to in alumni

•Consistent message•Brand identity•Engaging experiences

LOYAL BRAND ADVOCATESSTUDENTS & ALUMNI

PROSPECTS

Measure and Refine Your Campaigns

•How many visitors filled out a form and submitted?

•How many authenticated users are searching the course catalog? How many are new users?

•How many prospective students watched a video through until the end?

•Who is clicking on blue hero images with male on the right side of the page?

•View rich suites of analytics based on a spectrum of data

•Test campaigns and deliver optimized content based on the results

•Leverage CRM and other marketing tool repositories to deepen dynamic personalization

•Identify the most profitable paths through a website

•Segment traffic to spot high-value web visitors

•Determine where visitors are navigating away from the site

•Identify critical success metrics for online marketing campaigns

1. Refine Optimize

Optimize customer acquisition, conversion and retention with the creation and distribution of content.

Measure 2. 3.

Tablet visitors spend

over 50% morethan visitors who use

smartphones, and over 20% more

than visitors who use desktop or laptop

computers.

WEM Drives Real ROI

148%return on marketing

investments

63%current growth

in revenues

Organizationsthat change

content based upon visitor

behavior

WEM + DAMis a powerful combination to translate online marketing strategies that are measurable and repeatable.

of consumers felt positively when institutions responded to a social media posting.

55%

Mobile First

We are now in the 5th major technology cycle of the past half century

Mary MeekerKleiner Perkins

“ ”Mainframe Mini-computer Desktop Internet Mobile

Options Exploding for Connected Students

What problems are we trying to solve?

Ooglay! :(

Responsive Design, Mobile First

http://groups.drupal.org/node/232653

Project Spark

http://drupal.org/project/spark

Mobile phone layout

Tablet layout

Standard page layout

Create Once, Publish Everywhere

Build something extraordinary, with Drupal!

Future of Drupal in Higher Education

•OpenSaaS site factory

•Digital marketing platform

•Mobile first development

Thank YouContact:

Bryan House | bryan@acquia.com | @bryanhouse