Post on 15-Jul-2015
The Future is Now: Digital and
Mobile Journalism
Glenna DeRoy
CommonBond / CBS Local / USA TODAY
@ghderoy
50% + … of traffic to news (and other!)
websites is from mobile phones or tablets
70-80% + … of traffic from Facebook and
Twitter is from mobile phones or tablets
http://www.flurry.com/blog/flurry-insights/shopping-productivity-and-messaging-give-mobile-another-stunning-growth-year
Emily Bell, November 2014:
“We have reached a point of transition where news spaces are
no longer owned by newsmakers. The fourth estate… has
slipped suddenly and conclusively into a world where it no
longer owns the means of production, or controls the routes to
distribution.”
http://reutersinstitute.politics.ox.ac.uk/news/silicon-valley-and-journalism-make-or-break
Facebook’s CEO, March 2013:
“We want to give everyone in the world the best personalized
newspaper in the world.”
http://www.businessinsider.com/facebook-is-making-the-worlds-best-personalized-newspaper-2013-3
The Mobile News Spectrum
● Mobile web
● Web-like apps
● Mobile-specific editorial teams
● Atomization of news
● Distributed news
Cory Bergman, November 2014:
Front doors are where loyalties and habits are formed. … It’s
where users are most likely to connect with others and
personalize their experiences, generating data that forms the
core of mobile monetization. Mobile apps are also becoming a
personal content hub, controlling wearables, TV apps and in-
car experiences — in other words, future audience growth.
http://mobilemediamemo.com/mobile-front-doors/
In conclusion …
1) There are A LOT of jobs in mobile
1) Decisions on where / how to compete are
made with the business in mindo Product development
o User experience
o Audience development
o Research and financial analysis