Love the Future

1

Disruption

Faster Horses,Not Cars

0

20

40

60

80

100

1996 2000 2004 2008 2012

TelevisionNewspaperOnline and Mobile News

Source: Pew 2012

What’s YourPrimary Source

Of News?

YourChoice

How is it atSanoma?

One of the Leading Mediaand Learning Companies in EuropeSanoma is...§ #1 media company in

the Netherlands and Finland§ Among top 2 educational players

in all its 6 markets of operation§ Headquartered in Helsinki, Finland

2012 financials§ Net sales EUR 2,376 million§ EBIT* EUR 231 million§ Personnel 10,381 (FTE)

Finland

The Netherlands

Belgium

Hungary

Magazine publishing

Online operations

Television

Learning

Newspaper publishing

Radio

Serbia

Croatia

Ukraine

ChechRepublic

LithuaniaLatvia

Estonia

Russia

Sweden

Poland

* EBIT excluding non-recurring items.

Still in theGlobal Top-30

Surfing onthe Wavesof Giants

From Printto DigitalRelations

From Localto Global

From Spaceto Solutions

AccelerateInnovation

2

7 billion

A GlobalChange

Info & ComputingOn Demand

Social Networks of Friends and Experts

24

Smart Devices

25

EntertainmentOn Demand

Commerce

Creativity

Exponential Speed

3

What is the Impact?§ When your customers can...

‣ access all the world’s information?‣ connect to anyone, anywhere?‣ tap into any device whenever?‣ be entertained on demand?‣ buy, sell or rent anything, wherever?‣ make & create what they need?

One Book Tip:Chris Anderson

People Don’tChange (much)

TwoForces

HumanPotential

@lassi