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International Congress and Convention Association www.iccaworld.com
International Congress & Convention Association
47th ICCA Congress
Victoria BC - Canada
November 3rd 2008
Rohit Talwar
CEOFast Future
rohit@fastfuture.com
The Future CompetitiveLandscape for Conventions
If you would like an electronic copy
of the slides, background data and
research studies mentioned
please email
rohit@fastfuture.com
Love is inthe Air
Road toNowhere
SuspiciousMinds
Dancing inthe Dark
GDPGrowthIndiaandChina
8-10%
6-7%
3-4%
Recession 0% 1-2% 2-3%
GDP Growth Europe, the USA and Japan
Prepare for Alternative Scenarios
Winning in a Downturn
• Team Approach
• Customer Insight
• CEO – Care Calls
• Small Footprint
Events
• Deepen Support
e.g. Web Tools,
Speakers, Leisure
Airlines in Crisis
Sources: www.flysilverjet.com / www.maxjet.com / http://www.classicdriver.com/upload/images/_de/3443/img06pop.jpg
Emergence of the Aerotropolis
http://www.yowazzup.com/blog/images/suvarnabhumi_airport.jpg_09282006.jpghttp://dubai-hotel.biz/images/dubai_world_central.jpg?1168208501
http://www.bbrail.com/DynamicContent/Images/ImageLibrary/02_ChekLapKok_HongKong.jpghttp://www.thegalecompany.com/images/NSC.jpg
Demographic Destinies3 billion more people in 40 years –
Demographics is Driving Economics
1998
445 665
769
5266
4034
731
965
339
572
Source : United Nations2008 2050
Rethinking Talent, Educationand Training
• Networks
• Secondments
• Collaborative
E-learning
• Accelerated
Learning
Image sources www.mondolithic.com, www.metoffice.com
Natural Resource Challenges
http://news.bbc.co.uk/2/hi/business/7180396.stm
“Companies that are not adequately managing theconsequences of climate change on their business willnot be welcomed as our customers in the future”
Rick MurrayChief Claims Strategist
Swiss Rehttp://www.ci.tarpon-springs.fl.us/water%201.jpg
Environmental Innovation“For too long,environmentally-friendlytechnology and issues aboutthe environment have beenseen as a corporate socialresponsibility issue and notan opportunity to create newwealth in the future.Governments alone cannotsolve the problems we faceunless the capitalist worldinvests in a sustainablefuture.”
Sir Richard Branson.
Virgin Atlantic
Resource Innovation
From requirement analysis through contract negotiation to implementation anddemobilization in months Source: Siemens Industrial Solutions & Services - Airport Logistics
Green Opportunities
• What opportunities could becreated by adopting a greenerapproach to events?
• Which events offer the greatestpotential benefits from 'goinggreen'?
• What analysis have been doneon the potential to recyclematerials e.g. carpets,installations and displays?
• What do customers say aboutenvironmental issues?
• Could reducing an event’senvironmental footprintenhance customerrelationships by helping meettheir environmental goals?
• Are there key customers youcould partner with toexperiment on reducingenvironmental footprints?
Engaging Customers
• What’s already happening in theindustry to reduce the 'environmentalfootprint' of meetings? How effectivelyis this learning being shared?
• What ideas do staff have to improveenvironmental impact?
• Have you evaluated advice andsupport funding available fromsources like greenhotels.com,Greenbiz, Worldwatch, Carbon Trust,Envirowise, the Energy Savings Trustand the Waste Recycling Action Plan ?
Identifying Solutions
• Which venues are alreadymaking progress on reducingthe environmental impact ofmeetings? Can you leveragethese ideas to other venues?
• Could you use contracts withvenues to specifyenvironmental targets?
• Which venues could be mostopen to partnering onenvironmental programmes?
Working with Venues
US$ 3.76 Trillion investment by 2020
170 million Tourists by 2020
Capacity for 320 million extra passengers by 2012
Over 900 new hotels offering 750,000+ rooms by 2020
900+ new aircraft by 2027
Middle East Travel and Tourism
rohit@fastfuture.com
King Abdullah Economic City – US$120Bn
260,000 Apartments56,000 villas500,000 Residents120 Hotels, 25,000 Rooms
Madinat al-Hareer (City of Silk) – US$86Bn
•Completion 2030•750,000 People•200 Sq Km
4 Cities•Commerce•Leisure and•RecreationEcology•Diplomacy andEducation.
Moscow – Crystal Island
• World’s biggeststructure
• $4 billion “cityinside a building”designed by LordFoster.
• Reaching up~1,500ft
• Housing up to30,000 residents
• More floor spacethan any otherstructure on Earth
• Completes ~2013http://www.timesonline.co.uk/tol/news/uk/science/article3087365.ece
http://www.instablogsimages.com/images/2007/12/27/crystal-island_48.jpg
Morocco – Plan Azur• 6 resorts
• $2bn ski resort inOukaimeden, HighAtlas mountains
• 2,000 rooms
• Over 300 retailunits
• 25,000 sqm ofbusiness andconferencefacilities
http://www.guardian.co.uk/travel/2007/sep/22/saturday.green1?page=all
http://www.emaar.com/Images/Courtyard_tcm3-6604.jpg
Telephony• Voice• Messaging• SIM card• Phonebook• Ring Tones• Security
Connectivity• Cellular• Up to 14 bands• WLAN/BT• GPS• NFC• FM
Data/Enterprise• 100Mbps• Email• IMS• Browsing• VPN• PIM• Ecommerce• Payments
Software• Protocols• Middleware• Applications• User Interface• Minimize fragmentation
Multimedia• Camera 8-16M• Camcorder• 24M Color Display• Memory (160GB)• Multiformat A/V• HD Video/TV out• Games
(50-100M Tps)• DRM
Technology – Smart Phones
Large Group Interventions
• Open Space
• Simu-Real
• Real Time Strategic Change
• Valentines
• Future Search
• Foo Camp
• Bar Camp
http://delivery.acm.org/10.1145/1190000/1186267/p35-haque.pdf?key1=1186267&key2=4018883711&coll=&dl=ACM&CFID=15151515&CFTOKEN=6184618
Multi-SensoryExperiences
• Lead or follow
• Understand trendsand challenges
• Add value – before,during and after
• Have plans B, C and D
ConclusionsDesigning Your Future
If you would like an electronic copy
of the slides, background data and
research studies mentioned
please email
rohit@fastfuture.com
International Congress and Convention Association www.iccaworld.com
Thank you!
47th ICCA Congress & Exhibition
3rd November 2008
If you would like an electroniccopy of the slides, backgrounddata and research studiesmentioned please emailrohit@fastfuture.com
Rohit Talwar
• Futurist – researching global trends
• Travel the world to see the ideas,people and organisations that areshaping the future
• Advisor to CEOs of globalcorporations and entrepreneurialSME’s
• Take small equity stakes ininnovative start up companies inreturn for advice and assistance
• Leverage a global network of over10,000 contacts to help develop thecompanies we serve
• Founder of Fast Future - futuresresearch think tank formed inOctober 1999
Our ServicesBespoke research; Identification &Analysis of Future Trends, Drivers& Shocks
Accelerated ScenarioPlanning, Timelining &Future Mapping
Identification ofOpportunities forInnovation and StrategicInvestmentStrategy Creation &
Development ofImplementationRoadmaps
Design & Facilitation ofInnovation, Incubation& VenturingProgrammes
Expert Consultations &Futures Think Tanks
Personal Futuring forLeaders and LeadershipTeams
Public Speaking, In-Company Briefings,Seminars andWorkshops
Example Projects• Public and private client research e.g. the future of :
– The Future of Luxury Real Estate in the Middle East
– Designing Your Future (Published August 2008) – book written for the American Societyof Association Executives & The Center for Association Leadership
– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Visionto 2020 (Underway)
– Future of Travel and Tourism Investment in Saudi Arabia (Underway)
– Scenarios for the global economy for 2030 and the implications for migration (underway)
– Global Economies – e.g. The Future of China – the Path to 2020
– Winning in India and China
– Aviation and Airports e.g. Aviation 2030
– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trendsand challenges for the events industry
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats