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The Fabulous Potential of Facebook AdsHow? Where? What? And the return?

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Roadmap• Why Facebook ads?• Types of ads• Ad essentials • How to setup• Metrics

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Why Facebook Ads?• Brand Awareness• Referral

• Post visibility• Page likes – reach• Engagement• Website offers• Build list• Sell

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Algorithm Changes…

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Who Sees This…

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Who Sees These?

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Ads and the News Feed

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The Ad Market• Plain Vanilla Ads• Website• Facebook Page• Event• Application

• Sponsored Like• Sponsored Post• Video• Promoted Posts

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Ad Success Essentials

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The Perfect Facebook Ad

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The Perfect Ad Headline• Ask a question• Talk to them• Are you…• Do you need more…• Increase your…• Got milk?

• Their interests

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The Perfect Ad Picture• Grab attention• Bright colors• Recognizable images• Funny or smiling

faces

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The Perfect Ad Copy• Make a promise• What does your target

market want right NOW• What problem can you

solve right NOW• What results could they

get

• Call to action (CTA)• Tell them what to do• What happens when

they click13

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Target Your Ad• Geographic• Age• Gender• Activities• Likes• Preferences• Married, etc.• Likes, not likes

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Facebook Ad Manager

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Campaign Budget

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Promoted Facebook Posts

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Measure • Refine • Rerun

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I’m here to help…

Kathryn A. GorgesStrategic Marketing Consulting831-325-6158Social Marketing DivaMarketing Possibility

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