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The Evolution of the Visual WebLauren Thomas @HelloLT

Image via Big Stock Photos

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Why is the visual web gaining steam?

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Key Driver: Rise of the mobile web

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Key Driver: Easier content creation + distribution

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Key Driver: Everything is content

Image via iStockphoto, AleksandarNakic

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Key Driver:Know what I meme?

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• + 1 billion users• Shift to Timeline

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• $1 billion acquisition• + 100m users• + 40m photos per day

Image via Dribbble.com by Mateusz Dembek

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• + 12m U.S. users• 25% of Fortune Global 100 companies• Inspirational + aspirational + addictive

Screenshot of Pinterest.com

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What’s a [brand] to do?

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Develop a visual content strategy

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Create Content + Context

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Leverage user-generated content

Screenshot of NastyGal.comScreenshot from Statigr.am

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Inside / Outside

Image via BornTwoLead.com

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Cascade content across platforms

Image by Saad Faruque

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Explore the emerging (visual) ecosystem

Storytelling + Curation

Video

Photo

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Leverage analytics

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Make old school new school

Screenshots from NastyGal.com

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Carpe Diem (or Noctem)

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