Post on 15-Aug-2015
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The Evolution of Online Dating IS THE SUCCESS OF ONLINE DATING COMPANIES DEPENDENT ON TECHNOLOGY DEVELOPMENT?
By: Brianne Moore
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Stigma has surrounded the act of online dating.
Online dating … - not safe - for ‘losers’ - for people who are desperate
Prior to the late 1990’s online dating was not a popular phenomena.
[1]
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Online dating service sites collect personal data.
Individuals were afraid to reveal personal information.
[2]
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These services did
gain momentum
and became
appealing to
individuals. It
became a
popular trend.
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The evolution of online dating can be classified into three generations. [3]
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FIRST GENERATION – ONLINE PERSONAL ADS
Online advertisements
attracted individuals to
attend face – to – face
meet ups.
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Potential romantic
partners were
introduced to test
compatibility,
and it was then decided weather
they would or
not be willing to meet.
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The advancement of social media
simplified communication.
Partners could now engage with
one and other online.
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The result of successful matches fueled the trend. Seeing more engage and be confortable to communicate romantically online.
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Meeting people online became common among those between the ages of 25 – 34 years old
SECOND GENERATION – ALGORITHM BASED
[4]
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Online dating sites developed profile matching based off
mathematical algorithms.
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Sites such as eHarmony,
OkCupid and Match.com match
individuals based off of match
percentages. �
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This calculates and measures how much users have in common based on a series of input quesNons and responses. [5]
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As the site’s collection of data grows the algorithm grows smarter �
Generating better and more accurate matches �
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With the high popularity among those using online da:ng, sites have recognized the conveniences users desire and have progressed to meet demands.
THIRD GENERATION – SMART PHONE BASED
[6]
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One in five American’s now use
online dating apps in
pursuit of meeting a
significant other.
-Source: Pew Research Center
[4]
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Tinder Has shown the most success in doing this
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The app has removed the questionnaire component, as they believe visual photographic clues can reveal even more about someone [7]
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All it takes is a few s e c o n d s to grab someone’s attention. [8]
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Tinder works – the app has 10 million users daily!
!- Source: Digital Marketing Stats/Strategy/Gadgets !
[9]
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Selfies are now a way to define oneself and develop a ‘social self’. Snapping a pic has become routine and uploading has been made easier than ever [10]
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Online dating sites are growing at a
rate of 70% per year -‐ Source: The Guardian
[11]
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They continuously are adapting and growing to individual’s ‘digital attachment’ [12]
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Seeing that one’s next relationship
may just be a click away
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Works Cited • 1. Tracy, J. (2013). Online Da:ng FAQ. Online Da4ng Magazine.
• 2. Dwoskin, E. (2015). Where Were You 3 Minutes Ago? Your Apps Know. The Wallstreet Journal. • 3. Finkel, E. J., Eastwick, P., Karney, B. R., Reis, H.T., & Sprecher, S. (2012). Online Da:ng: A Cri:cal Analysis From the
Perspec:ve of Psychological Science. Associa4on For Psychological Science. • 4. Smith, A. & Anderson, M. (2015). 5 Facts About Online Da:ng. Pew Research Center.
• 5. Harrington, R. (2015). Da:ng Services Tinker with the Algorithms of Love. Scien4fic American.
• 6. Wortham, J. (2014). I Had a Nice Time With You. On The App. The New York Times.
• 7. Bilton, N. (2014). Tinder, the Fast – Growing Da:ng App, Taps an Age – Old Truth. The New York Times.
• 8. Boyd. D. (2014). Why Snap Chat Is Valuable: It’s All About Afen:on. LinkedIn.
• 9. Smith, C. (2015). By the Numbers: 17 Impressive Tinder Sta:s:cs. Digital Marke4ng Stats/Strategy/Gadgets. • 10. Erickson, C. (2013). The Social Psychology of the Selfie. Mashable.
• 11. Jeffries, S. (2012). Is Online Da:ng Destroying Love? The Guardian.
• 12. Dodgen – Magee, D. (2015). Therapy in an Age of Digital Afachment. California Southern Lectures. California Southern University.