The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht

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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop Holland Association Symposium Lecture 3: The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online! Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands Date: 29 Nov 2013, 10:45 - 11:45 Description: Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing! Article related to session in EIBTM Daily: Build your community online, but make sure it has a purpose first If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!). Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance? I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself. Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing. Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations? Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control. Read the full article in the EIBTM Daily or on the HCIBS Blog

Transcript of The Do's and Dont's of Social Media for Associations - Holland Association Symposium Maastricht

The Do’s & Don’ts of Social Media Stop wasting time and start

making your delegates happy online!

Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop

Facebook: /HCIBS

Email: Gerrit@HCIBS.com

online networking

definition

Definition Social Media Any communication technology which enables many-to-many

1. Flickr for photos

2. Youtube for videos

3. Slideshare for presentations & docs

4. Twitter for (un-)known contacts

5. Linkedin for real contacts (!)

1. Instagram for photos

2. Youtube for videos

3. Slideshare for presentations & docs

4. Twitter for (un-)known contacts

5. Linkedin for real contacts (!)

1. Facebook for photos

2. Facebook for videos

3. Facebook for presentations & docs

4. Facebook for (un-)known contacts

5. Facebook for real contacts (?)

1. Google+ for photos?

2. Google+ for videos?

3. Google+ for presentations & docs?

4. Google+ for (un-)known contacts?

5. Google+ for real contacts?

you

Where do you stand?

“I am doing pretty well on Social Media”

Agree Disagree

“I am doing pretty well on Social Media”

Agree Disagree

1. Why are you standing where you are standing?

2. What would you need to move further to the right?

why

Yes, your members are there …

of online adults use Social Media regularly

why

2005

2013

how

What is the purpose of your association?

#exercise

1. Networking 2. Professional education 3. Research & knowledge sharing 4. (Political) advocay 5. Combine buying power 6. Licensing & quality control

For example:

What activities support the purpose of your association?

#exercise

What activities can you support or virtualize with online communication?

Registration: Social Login

Program Design: LinkedIn Group

Program Design: LinkedIn Group

Customer service: Twitter Crew

Share knowledge: C.O.P.E. News Create Once, Publish Everywhere

content

Learn Love Laugh Location

content Flipped Classroom!

Learn Love Laugh Location

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Learn Love Laugh Location

momentum

How to achieve a critical mass for online networks?

engagement

“Het online ontsluiten van bijeenkomst leidt

tot minder deelnemers”

Why stay local, when you go global?

Mieke van Loenen Director of events, ICCA

“In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand”

Compare the numbers ICCA RSMP live

• 152 delegates • 37 countries • 80 in session

#ICCABidding online • 604 viewers • 75 countries • 171 users on chat • 521 messages • 42.210 reach via Twitter • 12 high quality videos

#reflection apply to your own situation

Before we go …

I am going to …

receive slides & e-book “Social Media Checklist for Events”

gerrit@hcibs.com twitter: @gheijkoop

Gerrit Heijkoop How Can I Be Social (HCIBS)

Twitter: @HCIBS or @GHeijkoop

Facebook: /HCIBS

Email: Gerrit@HCIBS.com

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