Technology

Infrastructure &

Device Adoption

51% Have Pay TV

87% Of households have

internet connection

80% Of households have

broadband

37% Use Mobile Internet

22% Have Mobile only

78% Have a Landline

connection Landline

Households Internet

Connection

Pay TV

Households

Mobile Only

Households

Mobile Internet

Broadband

Connection

%

37 % 65 % % 27 Can’t live without

Mobile Phone

%

Worried about

privacy invasion

61 40 Technology

gives me more

control

Happy to give credit

card details

Attitudes to Technology

Technology

changing too fast

Growth

in Technology

Devices 4 year Trend 2009-2013

227% growth

1.4m own a

Smartphone

557% growth

1.1m own a

Tablet Computer

478% growth

0.4m own a

E-Reader

20% decline

2.0m own a

Desktop computer

41% growth

2.1m own a

Laptop/Notebook

Smartphone Users

39% SMARTPHONE USERS

N o . U s e r s

A c c e s s e d

I n t e r n e t

1.4m 14%

15% I n t e r n e t g r o w t h 1.0m

396K MOBILE USERS INTEND TO UPGRADE THEIR MOBILE IN THE NEXT 6 MONTHS

U s e r g r o w t h

6 Month Growth

Smartphone

ownership

amplifies

online behaviours (Compared to traditional mobile users over a 4 week period)

460K

bank online

8x higher

371K play

video clips

9x higher

490K use

online

communities

6x higher

690K

research

online

7x higher

310K

shop online

10x higher

The Smartphone as a Multi-Media Device

1.2M USE SMARTPHONES AS

A MULTI MEDIA DEVICE

17% READ NEWSPAPERS ONLINE

12% STREAMED OR DOWNLOADED MUSIC

27% STREAMED VIDEO

9% STREAMED RADIO

3% STREAMED TV

In the last 4 weeks Smartphone users….

Community

7.5% of total population

Users are in the

top AB quintile &

Fastest growing

of full-time

employed use

LinkedIn

YouTube

Male versus Female:

Twitter up 14%

In the past 6 months

36% Smartphone owners use them

for online

communities

New Zealand Online Communities

13%

Facebook YouTube Twitter

44% 52% 48%

24%

Social media platform was

266k visitors 56% 50% 50%

539k are aged 14-24 years

Social Media Growth

TWITTER GROWING 14%

FA C E B O O K

Y O U T U B E

G O O G L E +

L I N K E D I N

T W I T T E R 7%

9%

4%

13%

14%

Websites visited in the last 4 weeks, 6 month growth December 2012 to June 2013

2.2 MILLION (61.1%) NEW ZEALANDERS

USE FACEBOOK

1.1m (78.1%) SMARTPHONE USERS VISIT FACEBOOK

30% OF TWITTER USERS ARE AGED 18-24

13% OF SMARTPHONE USERS

VISITED TWITTER IN THE LAST 4 WEEKS.

268,000 (7.5%) OF NEW ZEALANDERS VISITED

TWITTER IN THE LAST 4 WEEKS

57% OF LINKEDIN USERS ARE MALE AND ARE

PREDOMINANTLY AGED 35-49

13% OF SMARTPHONES USERS VISITED LINKEDIN IN THE

LAST 4 WEEKS.

313,000 (8.8%) OF NEW ZEALANDERS USE LINKEDIN

53% OF LINKEDIN USERS EARN MORE THAN 70K

895,000 (65%) OF SMARTPHONE USERS VISITED YOUTUBE

IN THE LAST 4 WEEKS

9% OF HAVE NOT WATCHED COMMERCIAL TV IN THE

LAST 7 DAYS

1.7 MILLION (47%) OF NEW ZEALANDERS USED YOUTUBE

Media

like to surf the

net while they

watch TV

Streamed radio

5 year readership

815k Consumption of New Zealand Media

Remains stable for

metropolitan daily

newspapers

(print & online)

17 %

Smartphone 10%

Often notice

advertising when

watching videos

online

558K Streamed TV

online 38%

Of New

Zealanders

Owners read

newspapers

on their phone

18% Streamed

music online

In last 4 weeks

In last 4

weeks

9% Looked

up website

because of TV

News

42% OF NEW ZEALANDERS HAVE

VISITED A NEWS OR NEWSPAPER SITE (IN THE LAST 7 DAYS)

51% OF PEOPLE WHO HAVE VISITED NEWS OR NEWSPAPER WEBSITES IN

THE LAST 7 DAYS HAVE ALSO WATCHED ANY NEWS PROGRAM AND READ

ANY NEWSPAPER IN THE LAST 7 DAYS

Readership

NZ HERALD READERSHIP HAS

REACHED 1.2 MILLION In an average 7 day period

DIGITAL ONLY READERS MAKE UP 44% OF TOTAL NZ HERALD READERSHIP

2.7m readers of Metropolitan dailies (Mon-Sat) in the last 7 days have accessed their news by..

Print Only Digital Only Both Print &

Digital

% of readers 60% 13% 27%

% change 5 years (Jan08-Apr13)

-25% +229% +67%

Radio

RADIO LISTENERS WILL USE THE

MOST CONVENIENT DEVICE

12% OF SMARTPHONE USERS HAVE STREAMED MUSIC ON

THEIR SMARTPHONE

120K SMARTPHONE USERS HAVE STREAMED RADIO

TV Entertainment and Changes

OVER ½ MILLION PEOPLE

STREAM TV ONLINE

26% HAVE EITHER AN XBOX 360 OR PLAYSTATION 3, WHICH HAVE INTERNET

CAPAPBILITIES

8% ACCESS THE INTERNET (Browser) ON THEIR TV, 28% WOULD LIKE TO

Advertising

32% NOTICE ADVERTISING WHILE

SURFING THE INTERNET

41K LOOKED UP WEBSITE ON THEIR SMARTPHONE BECAUSE OF TV

18% READ AN EMAIL NEWSLETTER

1 IN 4 FIND TV ADVERTISING INTERESTING

Banking

33% Paid with a

card over

the internet 2.2m

Banking & Finance New Zealand

Internet Banking Transactions by

smartphone

21%

1.6m Paid bills

online, while

170k Paid bills via

smartphone

67% ATM

49% Internet

50%

Branch

21% Phone

Visitors to

Kiwibank 450k

Those who paid house bills in the last

12 month

Did banking &

finance activities

online

In the

last 4

weeks

have

increased by

In the

last 4 weeks

45% OF NEW ZEALANDERS

WENT ONLINE TO PAY

HOUSEHOLD BILLS IN THE LAST 4 WEEKS

CASH AND CHEQUE BILL PAYMENT METHODS HAVE DECLINED BY

21% AND 39% RESPECTIVELY

Banking Websites

ANZ IS THE 10TH RANKED WEBSITE –

847K VISITORS IN THE LAST 4 WEEKS

THOSE WHO USE INTERNET BANKING DO SO 1.3 TIMES PER WEEK ON

AVERAGE

Mobile Banking

462,000 NEW ZEALANDERS USE

SMARTPHONES FOR BANKING ACTIVITIES

BANKING VIA SMARTPHONE HAS GROWN 24% IN THE LAST 6 MONTHS

UP

136,000

Online

Shopping

Now shop less in

stores since using

the internet

67% NZer’s

Shopping New Zealander

12% 23% Feel comfortable

giving their

personal details

over the internet

Online

10%

Electronic products make up

19%

Have now shopped

online

20% Used online

payment/ money

transfer system

Participated in

online auctions via

their smartphone

58% New Zealanders

Have visited TradeMe

in the last 4 weeks

of the online

shopping

market

Online Shopping

$5.6 BILLION SPENT

SHOPPING ONLINE NEW ZEALANDERS IN THE LAST 12 MONTHS

Electronic Products

29.2%

8.3%

25.2%

12.5%

10.1%

14.7%

Entertainment & Leisure

Travel Products

Fashion Products

Food and Beverage

Other

Online Shopping

T R AV E L P R O D U C T S N U M B E R O N E O N L I N E

New Zealanders spent

in the last 12 months

People Travelling in the last 12 Months

$1.63b SPENT ON TRAVEL &

ACCOMMODATION ONLINE

21% USED THE INTERNET TO PLAN THEIR LAST TRIP

43% BOOKED THEIR LAST TRIP ONLINE

The New Battlefield for Retail

ONLY 37% ‘COMFORTABLE’

USING CREDIT CARDS ONLINE

1 OUT OF 2 ONLINE SHOPPERS ‘ONLY BUY FROM ONLINE RETAILERS THEY KNOW’

689K ONLINE SHOPPERS ‘ONLY BUY FROM NEW ZEALAND ONLINE STORES’

Window Shopping

47% RESEARCHED ONLINE

BUT BOUGHT OFFLINE

11% USED A PRICE COMPARISON WEBSITE

12% HAVE READ AN ONLINE CATALOGUE

Social Media and The Path to Purchase

12% READ RATING &

REVIEWS ONLINE

ONLY 4% HAVE POSTED A REVIEW

ONLY 1.3% OF NEW ZEALANDERS SAY THEY HAVE PURCHASED AS

A DIRECT RESULT OF ADVICE FROM A SOCIAL NETWORK

Smartphones and The Path to Purchase

10% RESEARCHED ON

THEIR SMARTPHONE

7% PAID FOR PURCHASES USING A CREDIT CARD

23% DID ONE OR MORE BUYING OR SELLING ACTIVITIES

In the last 4 weeks Smartphone users….

New Car Buyers

28% USE THE INTERNET TO

CHECK OR GET QUOTE

32% CHECKED VEHICLE FEATURES ONLINE

12% USED INTERNET TO LOCATE A DEALER

58% VISITED TRADEME IN THE LAST 4 WEEKS

New Car Buyers in the last year….

NZ v AUS

Penetration of technology

infrastructure in NZ households is

higher

Internet Pay TV Broadband

NZ 87%

AUS 80%

NZ 51%

AUS 29% NZ 80%

AUS 74%

NZ 92%

AUS 88%

Mobile (main user)

Attitudes Reflect An Uneasy

Acceptance Of Technology For The

Sake Of Convenience In NZ & AUS

NZ AUS

Comfortable giving my credit card details over the Internet 37% 34%

Worried about invasion of my privacy through new technology 61% 67%

Can't live without a mobile phone 27% 31%

Technology is changing so fast, it's difficult to keep up with it 65% 67%

NZ 39%

AUS 60% Smartphone

NZ 30%

AUS 42% Tablet Computer

NZ 10%

AUS 13% E-Reader

NZ 57%

AUS 58% Desktop computer

NZ 60%

AUS 68% Laptop/Notebook

Australians have adopted

technology devices at a

faster rate, providing

convenience of

portability and mobility

MORE AUSTRALIANS ARE USING

SOCIAL MEDIA WEBSITES (74%)

61% 59%

47% 58%

10% 19%

9% 14%

8% 15%

6% 10%

72% OF NEW ZEALANDERS VISITED SOCIAL MEDIA SITES IN THE LAST 4 WEEKS

Social Media comparison

Time Spent with Media – NZ vs. Australia

Per Day Per Day

TV

35.5%

Radio

29.1%

Online

28.6%

Print

6.8%

TV

36.9%

Radio

23.2%

Online

32.8%

Print

7.1%

7 hours 54 Minutes 7 hours 15 Minutes

Online shopping comparison

NEW ZEALANDERS SHOP MORE

ONLINE THAN AUSTRALIANS

NZ AUS

Did one or more buying, selling, shopping activities

online

53% 43%

Paid for purchases using a credit card 31% 20%

Participated in an online auction using a smartphone 10% 6%

In the last 4 weeks….

Banking

&Finance

New Zealand

Vs. Australia

New Zealanders Lag behind

Australia in internet banking

smartphone

Internet

Branch

Phone

34% 31%

49% 57%

50% 50%

21% 19%

Smartphone Adoption & Usage

SMARTPHONE OWNERSHIP IS

SIGNIFICANTLY HIGHER IN AUS

NZ AUS

Checked bank account balances 31% 25%

Uploaded photos to photo sharing website 12% 19%

Made telephone calls via the Internet 12% 9%

Read newspapers online 17% 9%

Smartphone penetration is higher in Australia, but smartphone activity usage

is higher in New Zealand

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