Educating and Connecting

Patients in a Digital World

Marie Ennis O’Connor

@JBBC

PATIENT 2.0

An Accidental Tourist Finds Her Way

In The Dangerous Land Of Serious Illness

Encouraged medical professionals to treat

patients as equal partners in achieving better health

outcomes.

Enabled

Empowered

Engaged

Pew Internet and American Life Project

1 in 20 Google Searches Related To Health

But not everyone is happy about

“Medical Googlers”

In my opinion, it

is an ethical and

professional obligation

to evolve. That’s why

it’s called medical

‘practice’

Matthew Katz MD

“This isn’t an addition to

your job. This is part of

your job. This is where

our patients are these

days and this is where we

need to reach them.”

Information

Validation Sense of Belonging

Peer-to-Peer Support

Hope

Connection

The healthcare conversation is

no longer a one-way narrative

but is evolving into a global,

participatory online discussion

#IrishMed

Susannah Fox Chief Technology Officer of the US Department

of Health and Human Services

“The most exciting

innovation of the

connected health

era is people talking

with each other”

“An army of

patients connected

through and

fostered by the

internet can find

things that doctors

haven’t seen”

Dave deBronkart

“In 2003, my

cardiologist told me I

would never meet

another SCAD patient

It was just too rare

Today, I “know” more

than 1,000 fellow

survivors – all because

of social media”

“Smart motivated and experienced

patients with an impressive and up-to-

date knowledge of the best resources,

centres, treatments, research, and

specialists for their conditions.”

Dr Tom Ferguson

“I’m convinced that

our next exponential

leap in medical

progress depends on

us learning from

networks of

microexperts”

Roni Zeiger MD

Smart Patients

Social Media isn’t a

fad; It’s a

fundamental shift in

the way we

communicate

@JBBC

socialease@live.ie